Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs This article was not written to be cute or semi-controversial. It was also not written for dealers to read, nod their heads...
https://forum.dealerrefresh.com/digital-marketing-time-oems-rethink-co-op-programs/
Stop Chasing Shiny Objects – and Start Selling Cars! At Digital Dealer 13 (held in October 2012 in Las Vegas), I delivered a presentation titled Stop Chasing Shiny Objects (and Start Selling Ca...
As the Toyota brand works to replace Ford in the top spot for US vehicle sales in 2018 (as of this writing, the Ford brand holds roughly a 14% share of the US Market to Toyota’s 12.4%; source h...
https://forum.dealerrefresh.com/toyota-dealer-108-million-dollar-spend-fight-ford/
Nine Dirty Little Secrets of Automotive SEO & SEM: The Pitfalls of the ‘Set it and Forget it’ Approach to Dealer Search There are more than a few Dirty Little Secrets when it comes to dealers...
https://forum.dealerrefresh.com/nine-dirty-little-secrets-automotive-seo-sem/
All Search Is Local Let’s be clear: for car dealers, all search is local. If you’re a dealer, it does no good for you to rank high nationally for obscure keywords if you’re not also ranking...
If there is one thing that remain constant throughout the automotive industry today, it is that change is inevitable. Change will never cease to come along and disrupt the way we sell cars and s...
https://forum.dealerrefresh.com/adapt-die-auto-dealers-digital-adaptation-survival-guide/
Pretend you’re the owner of a 2010 Ford Focus that recently went off warranty. Your check engine light just clicked on – most likely due to a battery issue – and you need to get it fixed AS...
https://forum.dealerrefresh.com/keeping-dealer-service-bays-open/
The challenge of Paid Search/Adwords can be quickly dismissed once one realizes the incredible possibility of impressive results. There are many educational resources for “would-be Adwords exp...
https://forum.dealerrefresh.com/how-negativity-in-adwords-can-yield-positive-results/
Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play. Picking a Fight Against Paid Search A great discussion broke...
As most of you know, I am part of the third generation of Snyder’s at the Checkered Flag Automotive Group. My grandfather founded the company in 1964 after he himself was part of another third ...