During my last trip to Boston, I asked a friend: "When is the last time you picked up the Boston Globe and read it cover to cover, every story?" He starred at me blankly, not comprehending the...
https://howardowens.com/why-nobody-clicks-your-home-page-links/
All web activity is intention driven. People visit web pages, whether arriving via search, a link or a bookmark with a specific intention. That intention might be to read a specific story, se...
https://howardowens.com/why-home-page-ads-may-be-more-valuable-story-page-ads/
Not all links are created equal. Not all links generate traffic. Some links are downright harmful. Yet, to a large class of digerati, the link is a fetish. Woe to he who questions the val...
If you run a small town, local community newspaper site, the most important page on your server is your home page. Take a look at your stats: More than 50 percent, and maybe as much 70 percent ...