NASCAR has a new $7.7 billion rights deal, Insider Intelligence says cord-cutters dominate in the US, TikTok is challenging YouTube, and Smart TVs are growing in importance. NASCAR’s $7.7 billi...
https://nscreenmedia.com/inside-the-stream-nascars-8b-rights-deals/
An analyst group says cord-cutters will outnumber pay TV users in the US by the end of 2023. But a close look at the data shows things are not quite so cut and dried. This week, we will closely e...
Nearly half of the 44 million cable TV subs cut the cord and then decided to come back. Why did they return? Because they couldn’t find the live sports, news, and events they were used to watch...
https://nscreenmedia.com/nearly-half-cable-tv-subs-cut-the-cord-previously/
This year, we used more streaming services, and more were ad-supported. Many of us did without pay-TV. And discovery+ gained millions of new subscribers. Here are four data points that illustrate...
https://nscreenmedia.com/inside-the-stream-2021-streaming-data/
What will the U.S. TV market be like in six years? I look at three forecasts for 2025 that suggest the pay TV and TV advertising markets will undergo a radical transformation. 2025 data point #1:...
Pay TV executives say that 2020 cord-cutting will be slower than in 2019. Don’t believe them. Here are three reasons things are liable to get worse. At the UBS Investor conference last week, tr...
https://nscreenmedia.com/three-reasons-2020-cord-cutting-faster/
New data shows that many people are more engaged with online TV than traditional channels. It also shows consumers are keen for more, with a strong interest in new services from Disney and Apple....
https://nscreenmedia.com/candw-discuss-internet-tv-data-hbo-max/
This week we look at new data that shows continued burgeoning growth in the connected TV market. We also discuss why new cord-cutters are different from those that came before, and why their moti...
https://nscreenmedia.com/candw-discuss-cord-cutter-motivations-screens/
New data from Roku reveal that those cutting their traditional pay-tv subscriptions today still value live TV. They are using vMVPDs to help them save money. However, the savings will erode, but ...
https://nscreenmedia.com/vmvpds-key-new-generation-cord-cutters/
The Nordic region has been aggressively migrating from traditional television to online TV. Services such as Netflix and HBO Nordic have enjoyed great success. However, people want more and are r...
https://nscreenmedia.com/nscreennoise-disney-plus-international-denmark/