I almost fell out of my goddamn chair laughing. Amazing. Thanks man
https://marketoonist.com/2014/11/personalization.html#comment-854428
Look, it's pretty much nearly midnight here (I may be exaggerating the nearly as its precisely 10.49pm) and the most inciteful thing that I have to say about this post is that I really enjoy read...
https://marketoonist.com/2014/11/personalization.html#comment-854199
Dead-wrong personalization attempts just reinforce cynicism towards all marketing and advertising. (and many customers don't have a lot of room left in there to go!). And then there's the deliber...
https://marketoonist.com/2014/11/personalization.html#comment-853700
Personalization is great - when it is real. Imagine this scenario, I introduce myself to someone for the first time: "My name is Stephen" I say. They say, "Okay Steve..." WTF? That is at best 'fa...
https://marketoonist.com/2014/11/personalization.html#comment-853677
I think there is way more to personalization than addressing a person by their name. 'Personalized' marketing will take off for real when businesses start to give real time one-to-one offers. (Yo...
https://marketoonist.com/2014/11/personalization.html#comment-853665
Most personalization that I have seen feels contrived. It reminds me of the early days of the digital typeface revolution when every piece of direct mail started showing up with a "handwriting" f...
https://marketoonist.com/2014/11/personalization.html#comment-853657
Impossible Software is a platform for video individualization... the video part of personalization. However, we don't create the original video - we just customize it (on the fly at any scale). S...
https://marketoonist.com/2014/11/personalization.html#comment-853655
Also not a fan of personalised marketing because it is most definetely not personal. It is pretentious and assumes a relationship between customer and provider that does not exist and may not hav...
https://marketoonist.com/2014/11/personalization.html#comment-853652
I think one of these days Paul of Starbucks will be getting his coffee back minus the cup. Thankfully I am not a customer of he franchise. Also not a fan of personalised marketing because it is m...
https://marketoonist.com/2014/11/personalization.html#comment-853651