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Entries for the The Wires Awards are now open, as we prepare to celebrate the very best in the digital marketing industry. The Wires Global recognises the best use of digital media, marketing, ...

https://www.exchangewire.com/blog/2024/04/30/impact-results-and-simplicity-the-wires-judges-share-their-thoughts-on-crafting-a-winning-entry/

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from acro...

https://www.exchangewire.com/blog/2024/04/18/ipa-bellwether-q1-2024-budget-growth-remains-strong/

With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look...

https://www.exchangewire.com/blog/2024/03/28/how-the-dma-is-reshaping-ad-tech-for-better-or-worse/

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $10...

https://www.exchangewire.com/blog/2024/03/14/the-rise-of-retail-media-networks/

EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between...

https://www.exchangewire.com/blog/2024/02/20/breakthrough-media-product-for-brands-data-driven-and-built-for-purpose/

Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its commitment to enabling data collaboration with the launch of L...

https://www.exchangewire.com/blog/2024/02/15/as-cookies-crumble-lotame-launches-new-data-collaboration-solutions-to-help-digital-marketers-share-analyse-activate-data/

The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. Each year The Wires recognises the best use of digital media, marketing, and commerce. Placing a...

https://www.exchangewire.com/blog/2024/02/06/the-wires-2024-entries-now-open/

Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually ma...

https://www.exchangewire.com/blog/2024/01/25/will-video-dominate-digital-advertising-in-2024/

From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024.  Olha Paramonova, VP of AdTech at Sigma Softwar...

https://www.exchangewire.com/blog/2023/12/20/sigma-software-groups-olha-paramonova-on-evolving-ad-tech-strategies-in-a-privacy-focused-era/

Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry�...

https://www.exchangewire.com/blog/2023/12/19/attention-isnt-sustainabilitys-silver-bullet/