Update on Event Information: ONE DAY, 2022/2050 Sci-Fi Prototyping - Sony Design exhibition at KYOTO STEAM
https://www.sony.com/en/SonyInfo/design/news/event/oneday2022_2050/
We received 11 awards in Red Dot Award: Product Design 2024, 2 of which received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2024.html
This site provides information on Sony Design.
https://www.sony.com/en/SonyInfo/design/news/event/milano_workshop2024/
ony Design Gallery "MEMORY OF TECHS" will be hosted at Sony Park Mini. The event will be held on the theme of graphic design and feature a hands-on exhibition of various technology logos designe...
We received 3 Gold Awards in IAUD International Design Award 2023.
https://www.sony.com/en/SonyInfo/design/news/awards/iaud_2023.html
The HT-AX7 is a completely wireless portable theatre system that lets users create spatial sound wherever and however they want, enriching the content experience. In this article, members from t...
https://www.sony.com/en/SonyInfo/design/stories/HT-AX7/index.html
The Creative Center will participate in the Sapporo International Art Festival 2024 as an Initiative Partner and present the INTO SIGHT installation. The exhibition will feature the same install...
DESIGN VISION is a design research project undertaken every year by the Creative Center. In our field research in Hokkaido, we visited Iwaya Inc, a space venture company that aims to make space ...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/iwaya/
Ginza Sony Park Project's first global event. We collaborated with six groups of Japanese artists to create six original MANGA titles based on the following themes drawn from Sony's Purpose & Va...
INTO SIGHT is a life-sized media platform, which plays on sensorial effects that transform simple boundary surfaces into an infinite vista through shifting light, colour and sound. Stepping into...
https://www.sony.com/en/SonyInfo/design/stories/intosight/index.html
DESIGN VISION is a design research project undertaken every year by the Creative Center. We conducted a research interview with him to gain insight into how places can help cultivate creativity ...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/yoshidada/
We received 4 Good Design Awards, including 1 Gold Award.
https://www.sony.com/en/SonyInfo/design/news/awards/good_design_2023.html
The initial incentive for XR Catch came from Mr. Teruhiro Nakagawa, who participated in the project as the lead user with visual impairments. Mr. Nakagawa's wish to play catch with his son was t...
https://www.sony.com/en/SonyInfo/design/stories/XR_catch/index.html
Winning list of the KUKAN DESIGN AWARD 2023, one of the most esteemed spatial design awards in Japan. Entries were judged on seven criteria: contemporary, creative, social, cultural, well-design...
https://www.sony.com/en/SonyInfo/design/news/awards/kukan_design_award_2023.html
Design Center Asia team will be exhibiting 'Material Matters', which will be staged during Singapore Design Week 2023 (21 Sep.- 9 Oct. 2023 at Sony Store, 313@Somerset). This exhibition features...
https://www.sony.com.sg/microsite/materialmatters/index.html
Sony’s Motion Logo and INTO SIGHT received Red Dot Award in Red Dot Award: Brands & Communication Design 2023.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2023.html
In Park Lab EXPT.07 we will connect Sony Park Mini, located below ground level at the Ginza Sukiyabashi crossing, and Sony Store Ginza, located more than 200 meters away at the Ginza 4-chome cro...
Daisuke Ishii, head of Sony’s design team and Visiting Professor at the School of Design of Politecnico di Milano, held a workshop during Politecnico di Milano Design Workshop Week 2023.
https://www.sony.com/en/SonyInfo/design/news/event/milano_workshop2023/
DESIGN VISION is a design research project undertaken every year by the Creative Center. This article is related to one of the themes of 2022 "Super Natural" and is a reprint of an interview wit...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/fujiki/
We received 11 awards in iF Design Award 2023, 2 of which received iF Gold Awards.
https://www.sony.com/en/SonyInfo/design/news/awards/if_design_2023.html
DESIGN VISION is a design research project undertaken every year by the Creative Center. This article is related to one of the themes of 2022 "Social Porosity" and is a reprint of an interview w...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/iguchi/
We received 7 awards in Red Dot Award: Product Design 2023, 5 of which received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2023.html
DESIGN VISION is a design research project undertaken every year by the Creative Center. This article is related to one of the themes of 2022, " Culture Flux ", and is a reprint of an interview ...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/mizuno/
STAYDREAM - A SURREAL REALITY collaboration by Sony’s Creative Center and Stellar works. A New York showroom based conceptual installation.
We received 13 awards in iF Design Award 2024, 3 of which recieved iF Gold Awards.
https://www.sony.com/en/SonyInfo/design/news/awards/if_design_2024.html
Ginza Sony Park recently held an “experimental” live-music streaming event that brought Sony, hip-hop unit Creepy Nuts, and cutting-edge “virtual production” video-shooting technology to...
https://www.sony.com/en/SonyInfo/design/stories/GSP_speciallive/index.html
DESIGN VISION is a design research project undertaken every year by the Creative Center. This article is related to one of the themes of 2022, "Peace Off", and is a reprint of an interview with ...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/toryo/
Sony Design will participate in Design Shenzhen 2022 with the theme “NATURE RESONANCE”. The exhibition tells a story of the interdependence between humans & nature, and the unseen transforma...
DESIGN VISION is a design research project continuously undertaken every year by the Creative Center, and the research theme for 2022 is "The Balancing Act". This interview article with Cecilia ...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/tham/
Sony’s INZONE™ brand of gaming gear helps players sharpen their senses and get "into the zone," a state of complete concentration. In this article, INZONE designers look back on everything f...
https://www.sony.com/en/SonyInfo/design/stories/inzone/index.html
The “CMF x MOOD” installation will be held at Material ConneXion Tokyo. It will feature themes derived by Sony designers with regards to color, material, and finish, as well as “samples”...
https://www.sony.com/en/SonyInfo/design/news/event/cmf_mood/
We received 4 Good Design Awards, including 1 Gold Award.
https://www.sony.com/en/SonyInfo/design/news/awards/good_design_2022.html
Park Lab EXPT. 04 What does the mood of society project onto color and shape? will be held at Sony Park Mini. This is an experiment to portray the continual evolution and pursuit of color (C), m...
Rama Gheerawo is known as a leader of Inclusive Design, a design technique that actively involves people who have been neglected as targets for products and services. We talked with him about hi...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/rama/
Using the Nukabot, a pickling bucket robot he developed with his team, informatics researcher Dominique Chen has been studying how humans can develop a sense of coexistence with microbes. We tal...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/dominique/
Airpeak Base and Airpeak Flight received Red Dot Award in Red Dot Award: Brands & Communication Design 2022
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2022.html
LinkBuds offer a new sound experience linking your online and offline worlds. Behind the creation of LinkBuds was a long, challenging journey for designers of seeking never-before-seen interacti...
https://www.sony.com/en/SonyInfo/design/stories/linkbuds/index.html
This site provides information on Sony Design.
"Park Lab EXPT. 03 Does music affect the heart? Or does the heart affect the music?" will be held at Sony Park Mini. The experiment generates music according to visitors’ facial orientation an...
The exhibition "Waste Age: What can design do?" was held at the Design Museum in London, England. Members of Design Centre Europe, who participated in the exhibition, talk about the exhibition w...
https://www.sony.com/en/SonyInfo/design/stories/waste_age/index.html
Park Lab EXPT. 02 offers an experience to enjoy the transient cityscape as music. Sony’s sensing and AI technologies are used to turn the movements of people, cars and light into music in real...
Sony’s new Motion Logo is the product of an unprecedented branding effort, one where creators from inside and outside the Sony Group will continue to collaborate to forge designs and harmonize...
https://www.sony.com/en/SonyInfo/design/stories/motionlogo/index.html
Growing up in the 1980s James Bridle witnessed firsthand how new technologies, especially the Internet, became increasingly interconnected with the real world. His studies in this field began wi...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/jamesbridle/
DESIGN VISION, Sony’s design research project, focuses on identifying early signs of changes in society and people’s consciousness, and attempts to foresee how they will develop. In fiscal 2...
https://www.sony.com/en/SonyInfo/design/stories/designvision2021/index.html
New article: Making Everyone Smile via Inclusive Design
https://www.sony.com/en/SonyInfo/accessibility/event/GAAD2022/interview_003.html
In 2021, sixteen budding Sony designers and four science fiction writers gathered over the course of six months for Sci-Fi prototyping sessions. Taiyo Fujii, who led the sessions, explores what ...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/fujii/
We received 11 awards in iF Design Award 2022, 3 of which received iF Gold Awards.
https://www.sony.com/en/SonyInfo/design/news/awards/if_design_2022.html
We received 6 awards in Red Dot Award: Product Design 2022, 3 of which received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2022.html
Sony’s design philosophy spoken by Noriaki Takagi, an ID (Industrial Design) designer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design...
Sony’s design philosophy spoken by Pop Zhang, a CD (Communication Design) designer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design, a...
Delve into the story behind the design of Flow Machines, an AI-assisted music-production project that aims to augment creativity through new modes of co-creation between music creators and artif...
https://www.sony.com/en/SonyInfo/design/stories/flow-machines/index.html
Sony’s design philosophy spoken by Sabina Weiss, a Industrial Design designer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design, and th...
Sony’s design philosophy spoken by Gerald Teo, a Communication Design designer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design, and t...
Sony’s Airpeak is soaring to new heights to redefine what drones are capable of. In this story, project members talk about how they designed the airframe, created a compelling UI/UX, and devel...
https://www.sony.com/en/SonyInfo/design/stories/airpeak/index.html
Sony’s Airpeak is soaring to new heights to redefine what drones are capable of. In this story, project members talk about how they designed the airframe, created a compelling UI/UX, and devel...
https://www.sony.com/en/SonyInfo/design/stories/airpeak/index.html
The ONE DAY, 2050 / Sci-Fi Prototyping project paired Sony designers with sci-fi writers to dream up collaborative visions of “Tokyo in 2050.” In this story, designers on the project detail ...
https://www.sony.com/en/SonyInfo/design/stories/sci-fi_prototyping/index.html
Sony’s design philosophy spoken by Yoshihito Ohki, an Interaction Designer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design, and the e...
Sony’s design philosophy spoken by Daigo Maesaka, a Communication Design designer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design, an...
Cinema Line cinema production cameras give visual creators in a wide variety of fields, from full-scale movies to small-scale visual production, the tools they need for effective visual expressi...
https://www.sony.com/en/SonyInfo/design/stories/cinemaline/index.html
Founder of the streetwear brand Staple, Jeff Staple has amassed a huge following among the youth through his high-profile collaborations with sportswear brands, tech companies, and more. He has ...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/kiura/
Event Information: ONE DAY, 2022/2050 Sci-Fi Prototyping - Sony Design exhibition at KYOTO STEAM
https://www.sony.com/en/SonyInfo/design/news/event/oneday2022_2050/
We received 9 Good Design Awards, including 1 Good Focus Award and 1 Gold Award.
https://www.sony.com/en/SonyInfo/design/news/awards/good_design_2021.html
Sony’s design philosophy spoken by Phillip Rose, a Senior Producer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design, and the essence o...
Sony’s design philosophy spoken by Asami Yamagishi, an ID/UX designer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design, and the essenc...
https://www.sony.com/en/SonyInfo/design/philosophy/yamagishi/
This is Volume 12 of Perspectives, a series where Sony's designers visit people who are experts in their fields to interact with and learn from diverse ways of thinking.
https://www.sony.com/en/SonyInfo/design/stories/perspectives12/index.html
Sony Corporate Blog: Tokyo in 2050: Imagined by Sony designers and science fiction writers
AI×SPORTS demonstration received Red Dot Award in Red Dot Award: Brands & Communication Design 2021
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2021.html
Update on Event Information: ONE DAY, 2050 / Sci-Fi Prototyping - Sony Design Exhibition at Ginza Sony Park
Event Information: ONE DAY, 2050 / Sci-Fi Prototyping - Sony Design exhibition at Ginza Sony Park
Sony Design was invited to take a part in the International Creative Design Conference Chengdu held as a part of Chengdu Creativity & Design Week.
https://www.sony.com/en/SonyInfo/design/news/event/20210127/
Design of CineAlta camera "VENICE" received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2021.
https://www.sony.com/en/SonyInfo/design/news/awards/invention_2021.html
This is a report on a lecture by Mikio Kiura, author of "Design Research: Build, Test, Repeat". He was the first person in Japan to systematically unravel the methods of "design research", which...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/kiura/
The GUI prototype design for Sony’s new AI-driven recipe-support app, a dynamic asset for helping chefs unleash their creative capabilities, made its debut at the 2020 edition of Madrid Fusió...
https://www.sony.com/en/SonyInfo/design/stories/aigastronomy/index.html
Launch of First Project by A-POC ABLE ISSEY MIYAKE
We received 15 awards in Red Dot Award: Product Design 2021, 3 of which received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2021.html
The design concept is "five dimensions." This is a story of the design process that led to the creation of PlayStation®️5, a product that represents the designers' attempt to create a new gen...
https://www.sony.com/en/SonyInfo/design/stories/PS5/index.html
DESIGN VISION, Sony’s design research project, focuses on identifying early signs of changes in society and people’s consciousness, and attempts to foresee how they will develop. In fiscal 2...
https://www.sony.com/en/SonyInfo/design/stories/designvision2021/index.html
DESIGN VISION research in 2020 was conducted while the world was in the midst of a COVID-19 pandemic. From that research report, we reprint an interview with the thinker and anthropologist Shini...
https://www.sony.com/en/SonyInfo/design/interviews-lectures/nakazawa/
Sony's Original Blended Material : "WF-1000XM4" Package received WorldStar Awards.
https://www.sony.com/en/SonyInfo/design/news/awards/worldstar_2022.html
Sony's Original Blended Material : "WF-1000XM4" Package received AsiaStar Awards.
https://www.sony.com/en/SonyInfo/design/news/awards/asiastar_2021.html
Press Release: Holzweiler and Sony Collaboration
https://presscentre.sony.eu/pressreleases/holzweiler-and-sony-collaboration-3068899
For supporting the local community and future talents, Sony Design Center Europe started a three party collaboration project with United Nations Office for Project Services, and Lund university,...
https://www.sony.com/en/SonyInfo/design/stories/ikdc/index.html
A new experience powered by high-resolution 3D images pushes the boundaries of creativity for creators in various fields. This is a story of the design process that led to the creation of the Sp...
https://www.sony.com/en/SonyInfo/design/stories/ELF-SR1/index.html
A new experience powered by high-resolution 3D images pushes the boundaries of creativity for creators in various fields. This is a story of the design process that led to the creation of the Sp...
https://www.sony.com/en/SonyInfo/design/stories/ELF-SR1/index.html
FANCL Genki Station was created by Sony's project team following a request from FANCL to create a new space for promoting health awareness. In this article, the team involved looks back on the t...
https://www.sony.com/en/SonyInfo/design/stories/fancl/index.html
New gallery page: Pro-UI
toio™ received the Grand Award with Special Mention in DFA Design for Asia Awards 2020.
Contributing to the progress of life science and medical care research through the power of design. The team members behind Sony's ID7000 cell analyzer with world-class cell analysis functionali...
https://www.sony.com/en/SonyInfo/design/stories/id7000/index.html
VISION-S Prototype received Red Dot: Best of the Best in Red Dot Award: Design Concept 2020.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2020.html
We received 6 awards in Good Design Award 2020, 2 of which were selected as Good Design Best 100.
https://www.sony.com/en/SonyInfo/design/news/awards/good_design_2020.html
We received The Prime Minister Award for National Commendation for Invention 2020.
https://www.sony.com/en/SonyInfo/design/works/awards/invention_2020.html
We received Silver in International Design Excellence Awards 2020.
https://www.sony.com/en/SonyInfo/design/news/awards/idea_2020.html
VISION-S Prototype Design Story #1: A discussion between Izumi Kawanishi and Daisuke Ishii, who poured their hearts and souls into driving the project. In this dialog, the two leaders discuss th...
https://www.sony.com/en/SonyInfo/design/stories/vision-s01/index.html
Sony Design Consulting Website has been launched.
CMF design defines the color, material, and finish of a product. In this story, get a behind-the-scenes look at the CMF Framework Project—an annual, ongoing initiative that sends designers int...
https://www.sony.com/en/SonyInfo/design/stories/cmf/index.html
Could we bring out the hidden charms of sports by combining the draw of Sony's designs with the strength of its technologies? That was the question that gave rise to the Sports & AI Project. In ...
https://www.sony.com/en/SonyInfo/design/stories/sports_ai/index.html
The Interactive Content Solution project used the company's internal space as a testing ground. The members of the project tell the development story of how interactive content, realized by comb...
https://www.sony.com/en/SonyInfo/design/stories/icso/index.html
The Interactive Content Solution project used the company's internal space as a testing ground. The members of the project tell the development story of how interactive content, realized by comb...
https://www.sony.com/en/SonyInfo/design/stories/icso/index.html
Affinity in Autonomy received Red Dot Award in Red Dot Award: Brands & Communication Design 2020.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2020.html
This is Volume 11 of Perspectives, a series where Sony's designers visit people who are experts in their fields to interact with and learn from diverse ways of thinking.
https://www.sony.com/en/SonyInfo/design/stories/perspectives11/index.html
Graphic gallery of VISION-S Prototype with wallpapers.
Graphic gallery of VISION-S Prototype with wallpapers.
https://www.sony.com/en/SonyInfo/design/wallpapers/vision-s_prototype/
We received 7 awards in Red Dot Award: Product Design 2020, 1 of which received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2020.html
Sony designers teamed up with photographer Takashi Suzuki to create the "YOU and BAU" exhibit, an interactive mode for experiencing art. In this story, learn more about how the project team crea...
https://www.sony.com/en/SonyInfo/design/stories/youandbau/index.html
Ghostbusters Rookie Training is a crash course in ghostbusting, but it does more than just show you what the experience is like—it puts you in the experience with AR technologies that let you ...
https://www.sony.com/en/SonyInfo/design/stories/ghostbusters/
Every year Sony Design conducts a research initiative to consider the future direction of the company and predict how technology, society, and design domains will change in the coming years. We ...
https://www.sony.com/en/SonyInfo/design/stories/designvision/
This is Volume 10 of Perspectives, a series where Sony's designers visit people who are experts in their fields to interact with and learn from diverse ways of thinking.
https://www.sony.com/en/SonyInfo/design/stories/perspectives10/index.html
We received 12 awards in iF Design Award 2020, 3 of which received iF Gold Awards.
https://www.sony.com/en/SonyInfo/design/news/awards/if_design_2019.html
Event Information: Sony Design will be exhibiting at Milan Design Week 2020 fun in-forms
Event Report: VISION-S Prototype
https://www.sony.com/en/SonyInfo/design/news/event/20200204/
DESIGN VISION is a design research project at Sony that predicts societal trends from a variety of perspectives and explores the course that the future might take. Creative Center designers go o...
https://www.sony.com/en/SonyInfo/design/stories/designvision/index.html
We live in an era where rapid technological and societal changes are redefining human behaviors. As design perspectives continue to garner greater importance in business contexts, Sony is levera...
https://www.sony.com/en/SonyInfo/design/stories/designresearch/index.html
Affinity in Autonomy is nominated for Exhibition of the Year and Best Use of Digital Technology in Frame Awards 2020.
https://www.sony.com/en/SonyInfo/design/news/awards/frame_awards_2020.html
Embracing the new “Immersive Edge” theme shaping its TV designs, Sony created the latest entries in the BRAVIA lineup to immerse viewers in an even fuller fusion of video and audio.
https://www.sony.com/en/SonyInfo/design/stories/immersive_edge/
This is Volume 9 of Perspectives, a series where Sony’s designers visit people who are experts in their fields to interact with and learn from diverse ways of thinking.
https://www.sony.com/en/SonyInfo/design/stories/perspectives09/index.html
Possi - Creative minds making captivating worldviews
Event Report: Global Forum
https://www.sony.com/en/SonyInfo/design/news/event/20191202/
Event Report: Dutch Design Week DDW Talks
https://www.sony.com/en/SonyInfo/design/news/event/20191202_2/
Sony Mobile corporate vision - Designing a corporate identity
https://www.sony.com/en/SonyInfo/design/stories/sonymobile_vision/
Event Information: Asama International Photo Festival 2019 PHOTO MIYOTA “YOU and BAU”
https://www.sony.com/en/SonyInfo/design/news/event/20191011_2/
Get the inside story behind the development of the “Hidden Senses” design concept, a reimagining of how new technology can harmonize with living spaces and coexist with people.
https://www.sony.com/en/SonyInfo/design/stories/hidden_senses/
This is Volume 8 of Perspectives, a series where Sony’s designers visit people who are experts in their fields to interact with and learn from diverse ways of thinking.
https://www.sony.com/en/SonyInfo/design/stories/perspectives08/index.html
Ginza Sony Park and Gesundroid received Gold Award in Good Design Award 2019.
https://www.sony.com/en/SonyInfo/design/news/awards/good_design_2019.html
Event Report: EUIPO - IP Horizon 5.0 Conference
https://www.sony.com/en/SonyInfo/design/news/event/20191011/
We received 10 awards in Good Design Award, 3 of which were selected as Good Design Best 100.
https://www.sony.com/en/SonyInfo/design/news/awards/good_design_2019.html
Hidden Senses received Red Dot: Best of the Best in Red Dot Award: Design Concept 2019.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2019.html
We received the Silver Award for Pentawards 2019.
http://www.sony.co.jp/SonyInfo/design/works/awards/pent_2019.html
Plunge into the story behind Sony's CAVE without a LIGHT, an interactive exhibit where hearing and touch unite to usher people of all kinds into a sensory awakening like no other.
https://www.sony.com/en/SonyInfo/design/stories/cave/index.html
This is Volume 7 of Perspectives, a series where Sony’s designers visit people who are experts in their fields to interact with and learn from diverse ways of thinking.
https://www.sony.com/en/SonyInfo/design/stories/perspectives07/index.html
Sony Design showcase the Affinity in Autonomy project at London’s iconic V&A Museum for the 2019 London Design Festival.
https://www.sony.com/en/SonyInfo/design/news/event/20190826/
Hidden Senses received Red Dot Award in Red Dot Award: Brands & Communication Design 2019.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2019.html
A Sony designer creates a prop concept for Men in Black: International
https://www.sony.com/en/SonyInfo/design/news/20190719/index.html
This is Volume 6 of Perspectives, a series where Sony’s designers visit people who are experts in their fields to interact with and learn from diverse ways of thinking.
https://www.sony.com/en/SonyInfo/design/stories/perspectives06/index.html
New movie: Affinity in Autonomy - Brand Story: Sony Design Exhibition at Milan Design Week 2019
https://www.sony.com/en/brand/stories/en/our/products_services/mdw2019/
Delve into Sony’s new Signature Series with a look at how engineers and designers join forces on their endless pursuit of the next ultimate in high-quality sound.
https://www.sony.com/en/SonyInfo/design/stories/signature_series2/index.html
Hirotaka Tako, Chief Art Director of Sony's Home Product Design Group, made a speech at Frame Lab 2019.
https://www.sony.nest/SonyInfo/design/news/event/20190325/index.html
The Creative Center has opened a satellite office.
https://www.sony.com/en/SonyInfo/design/news/20190325/index.html
We received 7 awards in Red Dot Award: Product Design 2019, 1 of which received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/news/awards/rd_design_2019.html
We received 13 awards in iF Design Award 2019, 3 of which received iF Gold Awards.
https://www.sony.com/en/SonyInfo/design/news/awards/if_design_2019.html
New movie: New Opportunities in “Cooking” with AI and Robotics
https://www.sony.com/en/brand/stories/en/our/products_services/cooking/
Hidden Senses received Jury’s Choice for the Best Use of Digital Technology in FRAME Awards 2019.
https://www.frameweb.com/news/frame-awards-2019-winners-list
Communication Designer Nachi Kimura encounters the thinking of Yasumasa Manabe, the architect that revitalized “Kotoden,” a local train operator that once went bankrupt. Kimura also took par...
https://www.sony.com/en/SonyInfo/design/stories/perspectives05/index.html
As the spread of shared platforms spurs more and more product commodification, companies are facing new dilemmas: how to accentuate their unique brand experiences and take that experience value ...
https://www.sony.com/en/SonyInfo/design/stories/uxbranding/index.html
Event Information: Sony Design will be exhibiting at Milan Design Week 2019 (9-14 April, Milan)
We received the grand award for Japan Packaging Design Award 2019.
https://www.sony.com/en/SonyInfo/design/news/awards/jpda_2019.html
The new BRAVIA design concept, a bold pursuit of the ultimate in TV performance, brings faithful recreations of full visual experiences—exactly what the visual creators intended—into living-...
https://www.sony.com/en/SonyInfo/design/stories/sliceofliving2019/index.html
Yutaka Hasegawa, head of Sony Design, made a speech at Domusforum 2018 in Milan.
https://www.sony.com/en/SonyInfo/design/news/event/20180928/
A concept movie of what could be possible with AI x Robotics for cooking and dining experiences. This is part of collaborative project between Sony and Carnegie Mellon University.
Taking inspiration from his discussion with photographer Masumi Ishida, UX designer Shinichi Iriya tries his hand at film photography. This is Volume 3 of Perspectives, in which we visit people ...
https://www.sony.com/en/SonyInfo/design/stories/perspectives03/index.html
aibo and BRAVIA® A9F series received Gold Award in Good Design Award 2018.
https://www.sony.com/en/SonyInfo/design/news/awards/good_design_2018.html
The high-performance cinema camera VENICE grew out of a co-creation initiative with actual creators in the film-production industry. We sat down with project members on the Sony side to talk abo...
https://www.sony.com/en/SonyInfo/design/stories/venice/index.html
Update on Event Information: Hidden Senses at Park
We received 13 awards in Good Design Award, 6 of which were selected as Good Design Best 100.
https://www.sony.com/en/SonyInfo/design/news/awards/good_design_2018.html
We have taken a part in the exhibition marking the anniversary of Achille Castiglioni.
https://www.sony.com/en/SonyInfo/design/news/event/20180928/index.html
New movie: Product Design to fulfill the Future Vision
https://www.sony.com/en/brand/stories/en/our/products_services/sydmead/
"Hidden Senses" awarded the Best Playfulness 2018 at Milan Design Week will be exhibited at Ginza Sony Park.
https://www.sony.com/en/SonyInfo/design/stories/hiddensenses_park/
Join us for an exhibition that explores the concept, design process, and real-world application of corporate typeface SST®, brought to life on a variety of G . F Smith papers.
We received 17 awards in Red Dot Award: Product Design 2018, 2 of which received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/works/awards/rd_design_2018.html
Step into the world of Interactive CUBE, an entertainment stage where freethinking, open development charts new courses for the fun-filled recreation of tomorrow.
https://www.sony.com/en/SonyInfo/design/works/products/interactivecube/index.html
Get an in-depth look at the story behind A(i)R Hockey, a game where existing technologies come together into an AR experience like no other.
https://www.sony.com/en/SonyInfo/design/works/products/AiRhockey/index.html
Sony took part in SXSW 2018 (South by Southwest), the world's largest creative business conference and festival, held in Austin, Texas in March 2018. Visitors were invited to enjoy and experienc...
https://www.sony.com/en/SonyInfo/design/news/event/sxsw2018/index.html
Update on Sony's exhibition at Milan Design Week 2018
We received 17 awards in Red Dot Award: Product Design 2018, 2 of which received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/works/awards/rd_design_2018.html
We received 19 awards in iF Design Award 2018, 4 of which received iF Gold Awards.
https://www.sony.com/en/SonyInfo/design/works/awards/if_design_2018.html
New advertising graphic of aibo. Download desktop and mobile wallpapers.
Here's the story behind toio™, Sony's experiential toy platform that nurtures new play experiences by cultivating children's creativity.
https://www.sony.com/en/SonyInfo/design/works/products/toio/index.html
Sony Design will be exhibiting at Milan Design Week 2018 (17-22 April, Milan)
Sony designers recently exhibited a piece at the INSPIRATION: AGITATION exhibit, a showcase that ran from November 1 to November 5, 2017, at AXIS Gallery in Roppongi (Tokyo). The exhibit framed ...
https://www.sony.com/en/SonyInfo/design/news/event/inspiration_agitation/index.html
New advertising graphic of RX0. Download desktop and mobile wallpapers.
Carrying on the heritage of the RX Series, Sony’s new RX0 features a design that reshapes the very idea of a compact digital camera. Here’s the story of how the new product came to be.
https://www.sony.com/en/SonyInfo/design/works/products/RX0/index.html
We received 3 Good Design Gold Awards
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2017.html
"toio™" wallpaper available for desktop and mobile
The Sony booth at IFA 2017 Berlin wowed visitors across the board. What was behind that success? A lot of it had to do with a new booth design, a concept that aimed for a more profound, more emo...
https://www.sony.com/en/SonyInfo/design/interviews/eventdesign/index.html
Pushing earbuds in a new, exciting direction, ambie sound earcuffs let you enjoy your music without having to cover or put anything into your ears. With no physical barrier separating your tunes...
https://www.sony.com/en/SonyInfo/design/interviews/ambie/index.html
We received 17 Good Design Awards, 4 of which were selected as Best 100, and 1 as Grand Award nominee.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2017.html
New advertising graphic of Sony CSL. Download desktop and mobile wallpapers.
People have evolved with paper. We're familiar with how it looks, how the material feels, what it's like to write on. Digital Paper DPT-RP1 ushers that tradition into a new era, infusing the bes...
https://www.sony.com/en/SonyInfo/design/works/products/DPT-RP1/index.html
New advertising graphic of BRAVIA™ OLED A1 Series - Design concept. Download desktop and mobile wallpapers.
We received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2017
https://www.sony.com/en/SonyInfo/design/works/awards/invention_2017.html
At South by Southwest (SXSW) 2017, the world's biggest creative business festival, We sat down with two designers from The WOW Factory project to learn more about the process that molded the com...
https://www.sony.com/en/SonyInfo/design/works/products/communicationdesign/index.html
Reworking microphones to amplify wind noise. Two of the designers behind the project gave us a revealing look at how they wove the design into a compelling story, imbuing movement with new meani...
https://www.sony.com/en/SonyInfo/design/works/products/motionsonic/index.html
At Sony, though, R&D goes beyond engineering? it's a big, active part of the design realm, too. The Warp Square project is a perfect example of that involvement. We recently got the chance to ta...
https://www.sony.com/en/SonyInfo/design/works/products/warpsquare/index.html
Sony's "Immersive Space Entertainment" concept ushers users into VR environments without the need for any head- or body-mounted devices, transforming experiences of absorbing worlds. We got th...
https://www.sony.com/en/SonyInfo/design/works/products/immersivespace/index.html
New advertising graphic of EXTRA BASS™ Series. Download desktop and mobile wallpapers.
It is an interactive exhibit that showcases the history of the many innovations achieved by Sony products. As part of this exhibit, Sony Square NYC visitors recently had an opportunity to enjoy ...
https://www.sony.com/en/SonyInfo/design/news/event/iandd_ssnyc2017/index.html
In March 2017, Sony exhibited THE WOW FACTORY at SXSW 2017 —the world’s largest creative business festival. The Sony design team had a big hand in the effort, designing four next-generation ...
https://www.sony.com/en/SonyInfo/design/news/event/sxsw2017/index.html
The artistic aesthetics of the One Slate experience
https://www.sony.com/en/SonyInfo/design/works/products/oneslate/index.html
We received 14 awards in Red Dot Award: Product Design 2017. 1 of the award-winning products, BRAVIA® A1 Series, received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/works/awards/rd_design_2017.html
We received 3 iF Gold Awards in iF Design Awards 2017.
https://www.sony.com/en/SonyInfo/design/works/awards/if_design_2017.html
New advertising graphic of Any Surface. Download desktop and mobile wallpapers.
Sony Design: Inside story on design inspiration. "Any Surface" New design concept for IoT & Agent. Any Surface is Sony's next-generation user interface.
https://www.sony.com/en/SonyInfo/design/works/products/anysurface/index.html
We received 19 awards in iF Design Awards 2017.
https://www.sony.com/en/SonyInfo/design/works/awards/if_design_2017.html
KOOV™, Sony’s new educational robotics and programming kit. The designers behind KOOV recently gave us a revealing look at the concepts and details that went into the new product.
https://www.sony.com/en/SonyInfo/design/interviews/koov/index.html
New advertising graphic of MDR-Z1R. Download desktop and mobile wallpapers.
Powerful bass and dazzling light in a single package
https://www.sony.com/en/SonyInfo/design/works/products/extrabass/index.html
Styling the space, styling the viewing experience
https://www.sony.com/en/SonyInfo/design/works/products/sliceofliving2017/index.html
The artistic aesthetics of the One Slate experience
https://www.sony.com/en/SonyInfo/design/works/products/oneslate/index.html
New advertising graphic of KOOV. Download desktop and mobile wallpapers.
We received 2 Good Design Gold Award, the Design For the Future and the Good Design Long Life Design Award 2016.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2016.html
We received 13 Good Design Award 2016, 4 of which were selected in the Best 100.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2016.html
We received the Gold Award for Pentawards 2016.
https://www.sony.com/en/SonyInfo/design/works/awards/pent_2016.html
New advertising graphic of Future Lab Program. Download desktop and mobile wallpapers.
By releasing developing concept prototypes to the public and enabling direct communication with society, the R&D project links Sony with users to design the lifestyles and values of the future t...
https://www.sony.com/en/SonyInfo/design/interviews/futurelabprogram/index.html
To deliver the ultimate musical experience in headphones
https://www.sony.com/en/SonyInfo/design/works/products/signature_series/index.html
Making home entertainment more comfortable
https://www.sony.com/en/SonyInfo/design/works/products/sliceofliving/index.html
Sony’s "News Suite," an innovative take on helping users stay informed. We sat down with the project leader from the business division and two user interface designers to learn more about how ...
https://www.sony.com/en/SonyInfo/design/interviews/newssuite/index.html
New advertising graphic of LSPX-S1. Download desktop and mobile wallpapers.
New advertising graphic of Sony Bank WALLET. Download desktop and mobile wallpapers.
When Sony Bank started developing the revolutionary new WALLET service, the design was a major focal point. Tōru Ishii, General Manager of the Web Planning Division at Sony Bank, recently sat d...
https://www.sony.com/en/SonyInfo/design/interviews/bank/index.html
Making home entertainment more comfortable
https://www.sony.com/en/SonyInfo/design/works/products/sliceofliving/index.html
We received 15 awards in Red Dot Award: Product Design 2016. Two of the award-winning products, LSPX-S1 and DSC-RX1RM2, received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/works/awards/rd_design_2016.html
This site provides information on Sony Design.
https://www.sony.com/en/SonyInfo/design/works/products/lifespaceUX/
This exhibition, which lasted just three days, featured recent work that represents the Sony Design philosophy and successive generations of models that were popular at the Ginza exhibition. A t...
https://www.sony.com/en/SonyInfo/design/news/event/makingmodern_kyoto/index.html
New advertising graphic of LSPX-P1. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/lspx_p1.html
We received 2 iF gold awards.
https://www.sony.com/en/SonyInfo/design/works/awards/if_design_2016.html
We received 20 awards in iF design awards 2016.
https://www.sony.com/en/SonyInfo/design/works/awards/if_design_2016.html
Driven to provide users with cameras that they’ll love for years and years, Sony focuses on producing stable usability and dynamic design. Find out how Sony designers have created camera lineu...
https://www.sony.com/en/SonyInfo/design/works/products/a7_rx_series/
New advertising graphic of Qrio Smart Lock. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/qriosmartlock.html
[Designer Interview]Update on Designer Interview
New advertising graphic of Sony’s corporate typeface SST®. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/sst.html
We received 1 Design for the Future Award in Good Design Award 2015.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2015.html
We received 15 Good Design Award 2015, 4 of which were selected in the Best 100, 1 of which was selected in the Long Life Design Award.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2015.html
BeautyExplorer is a health and beauty system focused on skin analysis. It’s a futuristic, pioneering solution in the field of beauty, but like beauty, the story behind its design is more than ...
https://www.sony.com/en/SonyInfo/design/works/products/beautyexplorer/
Hear the story behind h.ear, Hi-Res headphones that set the tone for listening in style.
https://www.sony.com/en/SonyInfo/design/works/products/h_ear/
New advertising graphic of BSP60. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/bsp60.html
We received 1 award in Red Dot Award: Communication Design 2015.
https://www.sony.com/en/SonyInfo/design/works/awards/rd_design_2015.html#communication
Report on Sony Design: MAKING MODERN pre-event talk
https://www.sony.com/en/SonyInfo/design/news/event/makingmodern_opus/report.html
New advertising graphic of PXW-FS7. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/pxw-fs7.html
We received The Prize of the Minister of Economy, Trade and Industry for National Commendation for Invention 2015.
https://www.sony.com/en/SonyInfo/design/works/awards/invention_2015.html
New advertising graphic of BeautyExplorer™. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/beautyexplorer.html
We took the 50th anniversary of the Design Office’s establishment in 1961 as an opportunity to revisit our designs from an objective viewpoint. What we found was the promise of Sony Design —...
https://www.sony.com/en/SonyInfo/design/profile/bold_typologies.html
Visit the Sony Design: MAKING MODERN exhibition at the Sony Building in Ginza from April 29 to June 14 this year to experience Sony design heritage through landmarks in Sony design history and t...
https://www.sony.com/en/SonyInfo/design/news/event/makingmodern_opus/index.html
Amazing viewing and listening experiences come with Sony BRAVIA TVs and home theater products. In this episode of Sony design, see how elements found in many of them strike the perfect match in ...
https://www.sony.com/en/SonyInfo/design/works/products/pure_geometry/02.html
We received 15 awards in Red Dot Award: Product Design 2015. Two of the award-winning products, XperiaTM E3 and LSPX-W1S, received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/works/awards/rd_design_2015.html
Bringing fuller, more faithful listening experiences to a wider audience. Read a new chapter in Sony premium audio design.
https://www.sony.com/en/SonyInfo/design/works/products/negative_space/
New advertising graphic of MESH. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/mesh.html
We received 21 awards in iF design award 2015. Two of the award-winning products, Xperia™ E3 and LSPX-W1 received iF gold award.
https://www.sony.com/en/SonyInfo/design/works/awards/if_design_2015.html
Amazing viewing and listening experiences come with Sony BRAVIA TVs and home theater systems. In this episode of Sony design, see how elements found in many of them strike the perfect match in t...
https://www.sony.com/en/SonyInfo/design/works/products/pure_geometry/01.html
New advertising graphic of MDR-Z7. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/mdr-z7.html
[Designer Interview]Update on Designer Interview
Sony 4K ultra short-throw projectors turn ordinary walls into extraordinary viewing experiences. Read how designers approached a new product that will change how you see home entertainment.
https://www.sony.com/en/SonyInfo/design/works/products/LSPX-W1/
New advertising graphic of SmartWatch 3. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/smartwatch3.html
New video highlighting the design of α5100 ILCE-5100.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/ilce-5100.html
New video highlighting the design of Walkman® A series.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/walkman-a.html
New video highlighting the design of MDR-1A.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/mdr-1a.html
We received 2 Good Design Gold Awards and 2 Design for the Future Awards in 2014 Good Design Award.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2014.html
New video highlighting the design of DSC-KW1/KW11.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/dsc-kw1.html
New video highlighting the design of BRAVIA™ S90 series.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/bravia_s90_series.html
Meet the DSC-KW1/KW11, a camera with a flair for self-expression. Users will look their best in selfies, but see how design makes the entire shooting experience charming.
https://www.sony.com/en/SonyInfo/design/works/products/dsc-kw1/01.html
We received Bronze award for Pentawards 2014.
https://www.sony.com/en/SonyInfo/design/works/awards/pent_2014.html
New video highlighting the design of 4K Ultra Short Throw Projector LSPX-W1S.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/lspx-w1.html
We received 14 Good Design Award 2014, 5 of which were selected in the Best 100, 2 of which were selected in the Long Life Design Award.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2014.html
Lifelog app is a visually rich lifelogging app that can make each day a little more fulfilling, and the smartwear experience line makes perfect companions. Smartwear products are all about posit...
https://www.sony.com/en/SonyInfo/design/works/products/lifelog_smartwear/01.html
New advertising graphic of Medical Head Mounted Display. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/medicalHMD.html
Introducing the Smart Tennis Sensor from Sony. Attached to your racket, it helps you improve by visualizing your swings. See how design and technology make Sony a player to watch in this new fie...
New video highlighting the design of interchangeable-lens camera α7S (ILCE-7S).
https://www.sony.com/en/SonyInfo/design/works/gallery/link/alpha7s.html
New advertising graphic of Walkman® NW-ZX1. Download desktop and mobile wallpapers.
https://www.sony.com/en/SonyInfo/design/works/gallery/link/nw-zx1.html
Listen freely without cords, by streaming music from the Internet or other devices. Imagining iconic speakers to unleash advanced technology was where this design project all began. Along the wa...
https://www.sony.com/en/SonyInfo/design/works/products/srs_x9_x7_x5_x3/01.html
New content on advertising graphics and videos introducing the design of Sony products.
Monolithic Design and Sense of Quartz have led to a new BRAVIA® design theme: Pure Geometry. This approach has helped redefine the value a TV brings to a room and inspire new design.
https://www.sony.com/en/SonyInfo/design/works/products/bravia/01.html
We received 14 awards in Red Dot Award: Product Design 2014. Two of the award-winning products, XperiaTM Z Ultra and DSC-QX100/QX10, received Red Dot: Best of the Best.
https://www.sony.com/en/SonyInfo/design/works/awards/rd_design.html
We received 26 awards in iF design award 2014. Three of the award-winning products, BRAVIA™ X9000A Series, VAIO® Tap11, and DSC-RX10 received iF gold award.
https://www.sony.com/en/SonyInfo/design/works/awards/if_design.html
Ready to shoot via Wi-Fi from a smartphone, Sony QX cameras are shaped like interchangeable lenses. They may defy traditional notions of cameras, but behind the novelty lies quite a solid produc...
https://www.sony.com/en/SonyInfo/design/works/products/qx100_qx10/01.html
New article on “SST Type Project,” which Sony has developed an original typeface. Between the lines and behind the scenes, see what the typeface represents and how carefully it was designed.
https://www.sony.com/en/SonyInfo/design/works/projects/sst-font/
We received 11 awards in Good Design Award 2013. Two of the products were selected in the Best 100.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2013.html
Full-frame camera lines DSC-RX1 / SLT-A99V / NEX-VG900 received Gold Award in Good Design Award 2013.
https://www.sony.com/en/SonyInfo/design/works/awards/good_design_2013.html
Highlights of working in industrial design, communication design, and user interface design.
Using flow cytometry systems, researchers worldwide study stem cells and treatment of cancer, autoimmune diseases, and other conditions. Sony has entered into new territory by designing and deve...
https://www.sony.com/en/SonyInfo/design/works/products/sh800_sp6800/01.html
The Xperia Z1 brought together many contributors across Sony. Craftsmanship in design and technology created a fresh user experience—taking Xperia another step forward.
https://www.sony.com/en/SonyInfo/design/works/products/xperia_z1/01.html
This site provides information on Sony Design.
Sony home audio systems for the Latin American market and elsewhere are tailored to local lifestyles and listening habits. Sony is always exploring new territory in design, and considering how t...
https://www.sony.com/en/SonyInfo/design/works/products/shake7_gpx88/01.html