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Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from acro...

https://www.exchangewire.com/blog/2024/04/18/ipa-bellwether-q1-2024-budget-growth-remains-strong/

In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmati...

https://www.exchangewire.com/blog/2024/04/18/greenbids-guillaume-grimbert-on-the-state-of-sustainability-in-programmatic/

Connatix, the leading video technology company for premium publishers and advertisers, today (April 16th, 2024) commemorated its 10th year of delivering groundbreaking video solutions by announci...

https://www.exchangewire.com/blog/2024/04/16/connatix-promotes-dor-leitman-to-chief-technology-officer/

TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been inte...

https://www.exchangewire.com/blog/2024/04/09/teqblaze-unveils-major-update-to-white-label-ssp-ad-exchange-platform-to-version-2-5/

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. Sh...

https://www.exchangewire.com/blog/2024/03/28/maximising-your-brand-marketing-strategy-around-major-sporting-events-qa-with-katie-arena-clinch/

This week on The Stack: Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip  Several partnerships made t...

https://www.exchangewire.com/blog/2024/03/22/disney-teams-up-with-google-and-the-trade-desk-to-expand-real-time-ad-exchange-openai-partners-with-publishers-nvidia-unveils-new-ai-chip/

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industr...

https://www.exchangewire.com/blog/2024/03/21/sustainable-advertising-how-far-have-industry-efforts-taken-us/

On today’s news digest: Disney Teams Up with Google's Display & Video 360 and The Trade Desk to Expand its Real-Time Ad Exchange; EU to Introduce Election Disinformation Legislation; Google Fin...

https://www.exchangewire.com/blog/2024/03/21/disney-teams-up-with-google-display-video-360-and-the-trade-desk-eu-to-introduce-election-disinformation-legislation-google-fined-for-using-publishers-data-for-gemini/

Samsung Ads, the advertising division of Samsung Electronics, today (March 13th, 2024) announces it has joined Origin, the UK cross media measurement programme, as its founding CTV member.  Or...

https://www.exchangewire.com/blog/2024/03/13/samsung-ads-joins-isbas-origin-as-founding-ctv-member-supporting-the-rollout-of-the-cross-industry-measurement-solution/

Advertisers across Germany, Austria, and Switzerland can now track and reduce the environmental impact of their online campaigns through a new partnership between PYURE and leading sustaintech pl...

https://www.exchangewire.com/blog/2024/03/12/impact-pyures-partnership-helps-german-advertisers-cut-the-environmental-impact-of-digital-campaigns/