Yoast • The Art & Science of Website Optimization

Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features prom...

https://yoast.com/google-ai-overviews/

SEO can be explained as any effort you make to improve your website. But did you know there’s an important distinction between on-page and off-page SEO? Optimizing your website is called on-pag...

https://yoast.com/off-page-seo/

Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then spec...

https://yoast.com/write-better-blog-posts-for-shopify-seo/

Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview – a pre-made priority list for your store’s SEO. Get a quic...

https://yoast.com/yoast-shopify-may-07-2024/

Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B...

https://yoast.com/more-value-from-site-visitors-with-a-b-testing/

Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what�...

https://yoast.com/yoast-seo-april-30-2024/

Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update...

https://yoast.com/march-2024-google-core-update/

If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider c...

https://yoast.com/how-to-use-tiktok-for-your-business/

Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out! The post 10 tips for an awesome and SEO-friendly blog post appe...

https://yoast.com/seo-friendly-blog-post/

Continuing the theme of optimization and refinements, our Yoast SEO 22.5 release includes general maintenance updates across the plugin. We also improved guidance around best practices for taxono...

https://yoast.com/yoast-seo-april-16-2024/

Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this ...

https://yoast.com/improve-mobile-site/

We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented per...

https://yoast.com/blog-post-word-count-seo/

Want to start using AI? Are you interested in the challenges and opportunities of generative AI? Or are you curious about how AI impacts search engines and the web? We’ve now added a new course...

https://yoast.com/out-now-ai-for-seo-training-course/

Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ s...

https://yoast.com/yoast-seo-april-3-2024/

WordPress 6.5 is live! Once again, the WordPress team, consisting of people from all over the world, has many new improvements for us. We looked at the exciting, new features and listed them for ...

https://yoast.com/wordpress-6-5/

A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you...

https://yoast.com/can-holistic-seo-and-trending-content-coexist/

Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vit...

https://yoast.com/inp-interaction-next-paint/

Yoast SEO automatically handles all sorts of things for your site. Features like meta tags, schema, sitemaps, and content analysis help you rank higher in organic search results. However, you may...

https://yoast.com/yoast-seo-snippets-to-customize-your-site/

Yoast SEO 22.3 introduces a highly-requested AI feature exclusively for our Yoast SEO Premium customers. AI-generated titles and descriptions—simply input your keyphrase for SEO-optimized sugge...

https://yoast.com/yoast-seo-march-19-2024/

Google doesn’t always spider every page on a site instantly. Sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexe...

https://yoast.com/crawl-budget-optimization/