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Robots are coming to take your job — so become a robot commander
Accidentally running over a toddler, falling into a fountain, and getting kicked over by a drunk guy – Knightscope’s robots have experienced some tough days on the job. There are definitely s...
A guide to using Google Ads for B2B lead generation
With organic search traffic becoming increasingly difficult to count on due, in part, to the rise of zero-click search results, paid search ads are currently the best way that businesses can expe...
Accenture uses Marketing Disrupted podcast to share CMO-level conversations on digital challenges
Consulting firm Accenture this week will begin trying to reach chief marketing officers through their earbuds with a podcast series, called Marketing Disrupted, that explores the challenges they...
Salesforce buys Tableau: What analysts, partners and others are saying
Longtime observers of the marketing and sales technology space suggested acquisitions such as Salesforce’s $15.3 billion purchase of Tableau marks an increased emphasis on literally illustratin...
How Joshua Jackson’s acting career led him to launch Liquid Media, a B2B entertainment brand
For all the enterprise product announcements being made, Dell Technologies World holds little of the drama you’d find on Dawson’s Creek, The Affair or Fringe, but if a good story unfolds, Jos...
The state of B2B e-commerce in 2019 (so far)
B2B e-commerce is changing at a rapid pace. A report from Forrester suggests that the US B2B e-commerce industry will hit $1.8 trillion by 2023. Besides, there would be a compound annual growth r...
Amazon Business and Google overtake supplier portals as B2B buyers’ starting point: Avionos
Thirty per cent of corporate customers now start their e-commerce purchases on sites owned by consumer giants Amazon and Google rather than the 22 per cent who turn first to independent supplier ...
Clearbanc’s Michele Romanow explains how her ’20-Min Term Sheet’ could finance 2,000 firms’ paid marketing efforts
Michele Romanow knew she had to do something to help entrepreneurs better market themselves — and keep control over the companies they create — when she first saw the wooden iPhone cases. As ...
Oribi video ad portrays social media channels as uncontrollable, spandex bodysuit-wearing employees
B2B CMOs may occasionally have challenges wrangling the staff on their marketing teams, but that’s nothing compared to the way a firm called Oribi has portrayed the various social media channel...
Google Cloud TV spot shows how student developers can make sense of March Madness
As basketball fans tune in for some intense competition during the 2019 NCAA Tournament, Google is using the commercial breaks to show how its Google Cloud infrastructure is running data analytic...
What the democratization of learning means for Chief Revenue Officers and their teams
Chief revenue officers may have all the career experience they need to hire a sales manager, but judging the skills of a software developer may be a bit of a stretch. Of course, most CROs probabl...
90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019
While the overwhelming majority of B2B sales professionals have high hopes for the use of artificial intelligence (AI) technologies to help them do their jobs, less than half have actually starte...
Unbounce study urges marketers to prioritize landing page speed and AMP
While the vast majority of marketers realize that poor landing page speed could affect whether or not a customer purchases something, they are more focused on things like A/B testing content and ...
Smartsheet TV ad depicts a hellish existence for the few firms that don’t use its software
Most B2B TV commercials tend to focus on the amazing things customers are doing with the advertiser’s product, but a recent spot from Smartsheet puts the spotlight on the holdouts instead. In �...
OpenText launches legal and HR tools alongside EP5 and partners with Google Cloud
OpenText on Wednesday will introduce an enhancement pack to version 16 of its enterprise information management system dubbed EP5, along with new applications for departments like HR and legal w...
5 big messages from Hubspot’s INBOUND 2018
HubSpot’s annual marketing conference wrapped up on Friday. With over 23,000 attendees, 300 sessions and half a dozen keynote and spotlight addresses (from Deepak Chopra to Alex Rodriguez), t...
The flip side of ABM: Why behavioral IP is the future of B2B prospecting
It’s not easy finding B2B prospects, much less those you know are interested in your product or service. There’s shows, but so much of the research is now begun online. There’s cold calli...
Avionos research shows most procurement officers are bypass...lier portals in favor of some consumer-friendly search options
Even though they work in B2B firms, 78 per cent of procurement managers begin looking for product searches on Amazon or Google rather than a vendor’s own site, and most are disappointed by what...
Purpose-driven B2B marketing is both possible and profitable, according to the CMOs of Google and SAP
When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at...
What to Do if Your Website Has been Hit by Google Penalties
Your website has been hit by a Google penalty and now no one can find you. Bad news, right? Fortunately, there are some actions you can take to reverse the damages done. There are three steps y...
How to make your B2B brand heard via voice content marketing
A successful marketer is the one who thinks of the future. Voice content marketing is the future of content marketing and B2B marketers need to realize it’s importance sooner. Voice search is c...
Ambition Data puts Customer Centricity Conference attendees into simulation that tests what they learn about CLV
Ambition Data is raising the stakes for CMOs and other senior marketers attending its Customer Centricity Conference late next month by putting them into groups to compete in an online simulation...
App Of The Month: Hangouts Chat for Google’s G-Suite
Lots of teams come to work and Slack off. Other come for the Hangouts. Google has never quite managed to replicate its search engine success in social media, despite years of effort around Google...
iExec uses blockchain to build a market for renting out cloud services and creating decentralized apps
Blockchain may be the biggest trend in IT since cloud computing, and a French startup called iExec is creating a way to bring the two closer together by using the distributed ledger technology to...
Sales and marketing data providers: How to choose the best from the rest
Poor or inaccurate contact sales and marketing data results in significant losses in revenue and customer retention – both things no business can afford to lose. In addition, implementing a s...
3 Reasons B2B brands should aim for emotional storytelling
‘A rational framework with no space — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. ...
Memorize this Inbox Marketer formula for better e-mail performance dashboards
When he took the stage of Data Marketing 2017 this week in Toronto, Inbox Marketer exec Matt Anstett decided to do a little A/B testing — but it had nothing to do with e-mail. Instead, Inbox Ma...
Dreamforce 2017: A debrief on what the Salesforce-Google partnership really means
It will be well into next year before the fruits of a Salesforce-Google partnership will be realized, but the company used its annual Dreamforce conference last week to show how working with Goo...
Node applies AI to make warm introductions to sales and marketing prospects
A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and...
Gaming Google in Your Favour
If you’re going to be doing legitimate business on the internet, then you have to get yourself right with Google. Period. You may not like it, but that’s the way it is at this point in time. ...
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