Comments on: BBC goes global with its chat app strategy

Jordan Shlachter, head of measurement and insights, Activision Blizzard Media With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audie...

https://digiday.com/sponsored/how-brands-are-using-gaming-personas-to-reach-players-effectively/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Day three of the IAB's annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ mark...

https://digiday.com/media/newfronts-day-3-diverse-owned-media-companies-tout-their-multicultural-audience-reach-plus-a-qa-with-iabs-ceo/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTub...

https://digiday.com/future-of-tv/research-briefing-frequency-capping-matters-most-on-streaming-platforms/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist.

https://digiday.com/media/media-briefing-publishers-are-still-prepping-for-cookie-deprecation-despite-googles-delay/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Trial participants will rest their case over the next two days, marking a key date in Google's tussles with governments.

https://digiday.com/marketing/the-doj-makes-closing-arguments-in-google-search-antitrust-trial/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the ...

https://digiday.com/media/publishers-not-ready-to-change-social-media-strategies-as-tiktok-ban-looms/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

As marketers look to take advantage of anime's entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have...

https://digiday.com/marketing/in-the-marketing-world-anime-is-following-in-the-footsteps-of-gaming/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad ...

https://digiday.com/future-of-tv/cmo-strategies-advertisers-identify-the-top-attributes-on-ad-supported-streaming-platforms/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad ...

https://digiday.com/sponsored/qa-how-attention-search-and-recall-are-creating-more-effective-video-ad-metrics/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and s...

https://digiday.com/marketing/with-the-introduction-of-video-ads-and-e-commerce-roblox-looks-to-attain-platform-status/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Vodafone is working with Adform in its search for alternatives to third-party cookies.

https://digiday.com/marketing/it-hasnt-changed-our-plans-despite-googles-cookie-setback-vodafone-presses-forward-in-search-for-alternatives/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which pla...

https://digiday.com/future-of-tv/cmo-strategies-after-youtube-advertisers-choose-prime-video-and-hulu-for-streaming-ads/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path?

https://digiday.com/media-buying/how-companies-can-avoid-creating-an-accidental-manager-the-return-podcast-season-3-episode-2/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.

https://digiday.com/future-of-tv/future-of-tv-briefing-top-takeaways-from-the-future-of-tv-video-series/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

The soda-maker says it can translate cultural relevance into sales volume.

https://digiday.com/marketing/pepsico-wants-to-remain-a-driver-of-culture-as-it-turns-to-influencers-and-activations-amid-rebrand/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss