A successful landing page must be optimized to attract more visitors, increase conversions, and provide a memorable user experience for your visitors. By creating an engaging and well-designed ...
https://www.silverbackstrategies.com/blog/paid-media/how-to-optimize-a-landing-page/
The history of Google Ads can be summarized in one word: evolution. From its humble(ish) beginnings in 2000, the platform has become a force to be reckoned with. It relentlessly revolutionizes ho...
In today’s digital landscape, data is the driving force behind successful marketing campaigns. Digital marketing analytics empowers businesses to make informed decisions by providing insights i...
https://www.silverbackstrategies.com/blog/analytics/what-is-digital-marketing-analytics/
For business owners who want to grow their online presence and reach their target audiences, a digital marketing agency could be the key to your success. Agencies like Silverback offer full-servi...
https://www.silverbackstrategies.com/blog/uncategorized/why-hire-a-digital-marketing-agency/
Before you hire a digital marketing agency, there are some important questions you and your team should consider. Do you know what to expect from a digital marketing agency? Do you know what to a...
https://www.silverbackstrategies.com/blog/uncategorized/questions-to-ask-a-digital-marketing-agency/
Content may be king, but your efforts fall short without an engaged audience ready to buy your products and services. Every year, it’s estimated that $37 billion is wasted on ads that don’t e...
https://www.silverbackstrategies.com/blog/paid-media/why-you-need-audience-research-in-paid-media/
Optimizing your web pages for search engines is not something you do once and then leave alone. Google and other search engines update their algorithms constantly. To see continued success, busin...
https://www.silverbackstrategies.com/blog/seo/ongoing-seo-maintenance-tips-best-practices/
SEO has long been a staple of successful digital marketing, but getting found online and resonating with a targeted audience is becoming increasingly competitive. Effectively optimizing your site...
https://www.silverbackstrategies.com/blog/seo/why-you-need-audience-research-for-seo/
Nothing replaces the need for good SEO to increase quality, targeted traffic to your website that converts to leads and sales. Yet it also takes a massive amount of time and resources to manage y...
https://www.silverbackstrategies.com/blog/seo/4-best-seo-automation-tools-2023/
The metrics behind Core Web Vitals ultimately help measure a website’s performance, user experience, and overall security to provide a fast, safe, responsive, and enjoyable user experience. And...
https://www.silverbackstrategies.com/blog/dev/how-to-optimize-core-web-vitals-beyond-nitropack/