Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek. In a LinkedIn post, T-Mobile's presid...
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for ...
https://www.adweek.com/media/temu-advertising-avalanche-meta-google-media-buy/
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to reco...
https://www.adweek.com/creativity/creator-jayde-powell-safe-space-social-media/
Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it. Since coming to the W...
https://www.adweek.com/brand-marketing/draymond-green-att-ad/
Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to...
https://www.adweek.com/brand-marketing/caitlin-clark-shoe-deal-nike/
On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there's plenty of appetite for rap at the festival best known for pop, indie ...
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly wh...
https://www.adweek.com/convergent-tv/netflix-upfront-plans-squid-game-ad-tier-offerings/
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-u...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting ...
https://www.adweek.com/media/heineken-customer-data-insights-gen-ai-chatbot/
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of adverti...
https://www.adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...
https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/