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Last fall I started hearing conversations about “Amazaon Seller Affiliate Programs” and initially dismissed it as merely being the “Amazon Associates Program.” However, as more agencies s...
https://thepma.org/video-replay-of-amazon-seller-affiliate-pros-and-cons-for-publishers-and-brands/
If you are anywhere online these days, you have heard about Threads, the new Meta app that is attempting to be a Twitter alternative. Setting aside all of the politics and personalities behind th...
https://thepma.org/threads-and-affiliate-marketing-what-you-need-to-know/
Everyone is talking about ChatGPT these days, but we would like to talk about AI and affiliate marketing specifically. Save the date for a webinar on Thursday, April 20, at 2pm Eastern time with ...
Thanks to the Coupons and Deals Council, led by Craig McGlynn of ParterCentric, for this timely and informative post! The year 2020 has been a bumpy road. For those in online retail, this road is...
https://thepma.org/black-friday-is-dead-long-live-black-friday/
All indicators point to the need of affiliate now more than ever before. Brands should diversify their revenue streams and the affiliate channel's pay for performance and not for access model all...
https://thepma.org/affiliate-channel-growth-in-trying-times/
As part of the PMA Industry Advancement Council’s quarterly webinar series, the PMA will be hosting a member webinar to discuss the impact of COVID-19 on the affiliate marketing industry. The w...
https://thepma.org/pma-virtual-roundtable-covid-19-and-affiliate-marketing/
Thanks to the Coupons and Deals Council, chaired by Craig McGlynn of ParterCentric for pulling this post together! Life has suddenly changed due to the global “Shelter in Place” phenomenon we...
Paycheck Protection Program – Is This For Me? In response to the Coronavirus epidemic and the disastrous effect it is having on the United States economy, Congress passed and the President sign...
https://thepma.org/affiliate-marketers-and-the-sba-paycheck-protection-program/
In light of the FTC’s recent statement, “Regarding the Endorsement Guides Review,” the PMA will be compiling member feedback to submit commentary to the FTC on the Endorsement Guidelines. P...
https://thepma.org/pma-members-share-your-feedback-on-the-ftc-disclosure-guidelines/
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA’s presentation of the ...
https://thepma.org/performance-marketing-study-available-for-download/