Comments on Inside the Box: A Proven System of Creativity for Breakthrough Results

Next week, Jacob Goldenberg and I will launch our new book, Inside the Box: A Proven Method of Creativity for Breakthrough Results. It is the first book to detail the innovation method called Systematic Inventive Thinking, the subject of this blog for the last six years. In the twenty years since its inception, SIT has been expanded to cover a wide range of innovation-related phenomena in a variety of contexts. The five techniques within SIT are based on patterns used by mankind for thousands of years to create new solutions. These patterns are embedded into the products and services you see around you almost like the DNA of a product or service. SIT allows you to extract those patterns and reapply to other things.