Comments on Inside the Box: A Proven System of Creativity for
Next week, Jacob Goldenberg and I will launch our new book, Inside the
Box: A Proven Method of Creativity for Breakthrough Results. It is the
first book to detail the innovation method called Systematic Inventive
Thinking, the subject of this blog for the last six years. In the
twenty years since its inception, SIT has been expanded to cover a
wide range of innovation-related phenomena in a variety of contexts.
The five techniques within SIT are based on patterns used by mankind
for thousands of years to create new solutions. These patterns are
embedded into the products and services you see around you almost like
the DNA of a product or service. SIT allows you to extract those
patterns and reapply to other things.