Creating engaging and compelling emails is easier with our AI integration. Whether you're stumped on what to write, need a quick language translation, or want to try a different tone, the Foster ...
https://www.fosterwebmarketing.com/blog/using-ai-to-boost-your-email-marketing.cfm
1. YOU AREN’T SENDING PAID CLICKS TO A TARGETED LANDING PAGE You put a ton of work into your ad campaigns. You’ve put together compelling graphics, copy, and maybe even video to entice pot...
https://www.fosterwebmarketing.com/blog/5-ppc-mistakes-lawyers-make.cfm
1. PODIATRIST INTRODUCTION VIDEOS SET POTENTIAL PATIENTS AT EASE People look for podiatrists that are qualified to treat their foot and ankle issues. But, even more so, they look for podiatrists...
https://www.fosterwebmarketing.com/blog/8-ideas-for-podiatrist-video-marketing.cfm
GET MORE MILEAGE OUT OF YOUR VIDEO MARKETING INVESTMENT Creating high-quality videos is a step, but it isn’t enough to make you stand out from your competitors. To get the kinds of results you...
Great practices are built on great relationships. Even if you don't expect to see the exact same person again for the exact same problem, it's still worth keeping them in your ecosystem and engag...
BRINGING TOGETHER YOUR BRANDING AND YOUR MARKETING STRATEGY TO MAXIMIZE THE LEADS YOU WANT Once you have your brand message clearly in your mind, it's time to make it a part of your business and...
HOW TO MAKE THOUGHT-LEADERSHIP MARKETING PART OF YOUR DIGITAL STRATEGY If you want to establish yourself as a thought leader, you need to start with your content. Many of you already use content...
Everyone wants more leads. New leads are what keep your law firm or podiatry practice successful and growing! It's why you invest in marketing your business, and it's the ultimate end result you ...
https://www.fosterwebmarketing.com/blog/build-a-marketing-system-that-delivers-quality-leads.cfm
Loyal clients are what you want! It doesn’t matter if you run a law firm, a podiatry practice, or another kind of business. Your loyal clients will come back to you in the future for guidance. ...
In April 2024, Google and Yahoo will start enforcing new email sender guidelines . These changes are focused on “bulk senders,” defined as those that send more than 5,000 emails in one day. H...
https://www.fosterwebmarketing.com/blog/new-standards-for-email-marketing-in-2024.cfm
It’s 2023, and recent technological breakthroughs mean that artificial intelligence (AI) is suddenly all the rage. In fact, you’re probably here today because you’ve heard about some of the...
https://www.fosterwebmarketing.com/blog/5-ways-law-firms-are-using-ai-in-marketing.cfm
I was talking to my good friend and longtime client Len Spada (founder of Spada Law Group LLC ) the other day, and he brought up a few questions that I've been hearing from lawyers over and over ...
https://www.fosterwebmarketing.com/blog/law-firm-websites-thrive-on-adobe-coldfusion.cfm
WHAT DOES "DIGITAL TRANSFORMATION" MEAN? The term "digital transformation" refers to integrating technology into all business areas. Technological advancements—such as artificial intelligence,...
https://www.fosterwebmarketing.com/blog/how-legal-technology-transforms-law-firms.cfm
Great reviews make people feel more comfortable choosing you as their attorney, especially if they're new to town or unfamiliar with your law firm. But it's tough for attorneys to get great revie...
Most lawyers' journey with digital marketing goes through a few stages. You start out with a foundation and some ideas. You build authority and interest. You cast a wide net. You start to get som...
https://www.fosterwebmarketing.com/blog/why-law-firms-get-irrelevant-leads-and-non-ideal-clients.cfm
You’ve been working on review generation for your law firm. You’ve been carefully building your online reputation and visibility in local search with those efforts. Everything has been goin...
https://www.fosterwebmarketing.com/blog/how-to-respond-to-a-bad-review-for-your-law-firm.cfm
Reviews might seem like just a little "icing on the cake," but the truth is that they are one of the hardest working pieces of your marketing puzzle. They show potential clients that you can solv...
https://www.fosterwebmarketing.com/blog/why-reviews-are-so-important-for-local-seo.cfm
SEO influencers are everywhere. You see these popular personalities popping up with their videos, emails, and social media campaigns. You see them speaking at conventions, promoting their busines...
https://www.fosterwebmarketing.com/blog/debunking-the-claims-of-seo-influencers.cfm
There's this persistent myth out there that ColdFusion is a "dead" scripting language. It comes up every once in a while, usually after some kind of clickbait video goes viral with the proclamati...
WordPress is probably the most popularly used content management system (CMS) out there. It’s been a cheap, DIY solution for bloggers and influencers for years, and it’s added additional pai...
https://www.fosterwebmarketing.com/blog/wordpress-vs-dss-which-is-right-for-you-.cfm