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Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to The post Inside Samsung’s $150M+ display ad strategy...
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Lazy. Entitled. Zero work ethic. Addicted to their phones. These are some of the most common phrases used to describe The post Marketing to Millennials: 5 Strategies To Increase Your ROI appe...
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Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for The post 2023’s top-spending display advertisers: Who the...
With nearly $200M in yearly purchasing power, millennials (born between 1981 and 1996) are changing the way brands advertise their The post Why should you market to millennials? appeared firs...
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The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that The post How brands like Panera, KFC, and Pepsi are l...
Online advertising has come a long way since its inception. Given that search accounts for only 21 percent of active The post Video advertising: 3 Best practices to capture (and retain) a cust...
In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, The post Why should brands invest in vi...
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Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly The post Inside VISA’s $11.4M ad spend: How...
Founded in 2006, Zillow is a real estate marketplace created by Spencer Rascoff (Cofounder of Hotwire), and former Microsoft executives The post Reimagine Home: How Zillow’s using their $1...