Comments on: Morning Media Newsfeed: HBO Now to Stream on Apple TV | Gigaom Abruptly Shuts Down

Sustainability tech platform Provenance, which aims to simplify brands' green claims, today announced it's raised $5 million in a series B funding round. (Scroll down to view the full pitch deck....

https://www.adweek.com/commerce/look-inside-the-pitch-deck-that-sustainability-platform-provenance-used-to-raise-5-million/

Google's AI-powered search tool, formerly Search Generative Experience (SGE), is now available widely in the U.S., with a global rollout following soon, Google boss Sundar Pichai said at Google's...

https://www.adweek.com/media/google-rolls-out-sge-heres-how-publishers-are-responding/

News media has transformed in recent years. The way people consume content is shifting, attention spans are shrinking, and the news cycle is shorter than ever. To be included, brands need to take...

https://www.adweek.com/media/brand-guide-earned-media-strategy/

Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frant...

https://www.adweek.com/convergent-tv/more-changes-are-coming-to-upfront-week/

In the quest for more impactful advertising, brands like eBay, Progressive and Diageo are turning to generative AI not just to generate creative, but also to tailor audio content, translate more ...

https://www.adweek.com/media/brands-like-diageo-progressive-and-ebay-are-using-gen-ai-to-tailor-ads/

Media agencies are doing arbitrage, purchasing media from suppliers and selling it back to their clients for more than they bought it for. It's known as "principal buying," and according to new r...

https://www.adweek.com/agencies/media-agencies-profit-from-arbitrage-but-some-brands-benefit-too-ana-finds/

Last week, the Boy Scouts of America did something its community (and the country) never thought it would do: It rebranded without the eponymous "boys" in its name. Now known as Scouting America,...

https://www.adweek.com/brand-marketing/boy-scouts-new-name-rebrand-promise/

In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Amon...

https://www.adweek.com/convergent-tv/disney-upfront-scale-sports/

Two weeks ago, Bumble let its audience know a "new Bumble" was forthcoming. It stripped its Instagram of old posts, many of memes and models wearing T-shirts that read "Exhausted." The teaser was...

https://www.adweek.com/creativity/the-bumble-fumble-weaponizing-versus-witnessing-consumer-insights/

If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a ...

https://www.adweek.com/brand-marketing/swehl-molly-baz-billboard-controversy-response/

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...

https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/