Comments on: 10 ways you can use data like Mashable, Upworthy, BuzzFeed and College Humor

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the … The post Google Removes Key Features From GA4 appeared first on...

https://www.parse.ly/google-removes-key-features-from-ga4/

In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% … The post Lifestyle Audiences Live on Facebook, Technology Readers Still W...

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In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the … The post Unveiling the Future of Marketing Technology: Insi...

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There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts … The post 3 Main Problems With GA4 and How to Avoid Them appeared first ...

https://www.parse.ly/ga4-problems/

There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re … The post How to Track Traffic From Meta’s Threads appeared ...

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As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are … The post Apple is Making Tracking Harder: What Parse.ly ...

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In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost … The post How to Predict Viral Content: The Power of Parse.ly�...

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Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very … The post Feature Announcement: Conversion Rate appeared ...

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In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But … The post 6 Ways to Optimize Omnichannel Enga...

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Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about … The post Content Analytics Shouldn’t Be Sc...

https://www.parse.ly/content-analytics-journalists/