Everyone knows that the FTC Endorsement Guides are a subject near and dear to my heart. As a lawyer-turned-affiliate marketer, they stand at the intersection of my two careers. It turns out, I’...
https://thepma.org/free-pma-webinar-ftc-disclosure-updates-for-affiliate-and-influencer-marketing/
Industry Champion member PI LIVE will be holding its next event in London next week, and we expect many PMA members to be in attendance! Here are just some that we already know about. If you or y...
US Affiliate Marketing Spending Reached $9.1 Billion in 2021 According to New Performance Marketing Association Report New industry study produced by PwC shows affiliate marketing spending grew 4...
https://thepma.org/pma-releases-2022-performance-marketing-industry-study/
After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate mar...
https://thepma.org/pma-to-release-results-of-performance-marketing-industry-study/
Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living ...
Not only are we excited to announce PerformanceIN as one of our newest PMA members, but we are looking forward to meeting up with other members at their event, PI LIVE, next week in New York. You...
I am happy to officially announce that CJ has joined the Performance Marketing Association as an Industry Champion. About CJ: Since day one, we’ve focused on creating innovative tech that meets...
https://thepma.org/pma-welcomes-cj-as-industry-champion-member/
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing important updates for 2021 and how to make sure...
https://thepma.org/pma-virtual-roundtable-legal-and-technical-standards-for-2021/
Earlier this week the PMA’s Industry Advancement Council held a members-only virtual roundtable concerning COVID-19 and how it is impacting Q3 planning, including Back to School Campaigns. Pane...
As part of the PMA Industry Advancement Council’s quarterly webinar series, the PMA will be hosting a member webinar to discuss the impact of COVID-19 on the affiliate marketing industry. The w...
https://thepma.org/pma-virtual-roundtable-covid-19-and-affiliate-marketing/