PPC Hero

PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to yo...

https://www.ppchero.com/share-of-voice-why-is-it-important/

Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within you...

https://www.ppchero.com/how-to-implement-geotargeting-in-your-ppc-campaigns/

In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-pa...

https://www.ppchero.com/critical-display-error-in-brand-safety-metrics-on-twitter-x-corrected/

What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-b...

https://www.ppchero.com/a-history-of-google-adwords-and-google-ads-revolutionizing-digital-advertising-marketing-since-2000/

Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the ...

https://www.ppchero.com/competitor-monitoring-7-ways-to-keep-watch-on-the-competition/

LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality the...

https://www.ppchero.com/you-can-now-buy-ads-on-roku-samsung-and-nbcuniversal-through-linkedins-campaign-manager/

If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest roun...

https://www.ppchero.com/asa-increasingly-clamping-down-on-misleading-social-media-ads/

Rough Agenda, the organisers of brightonSEO, the world’s largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference se...

https://www.ppchero.com/brightonseo-acquiring-searchlove-heroconf-and-ppc-hero-from-brainlabs/

As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda – the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event wit...

https://www.ppchero.com/hero-conf-is-back-join-us-in-san-diego-this-november/

Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with...

https://www.ppchero.com/google-ads-vehicle-listing-ads-vla-now-live-in-the-uk-germany-france/