It's been about 10 hours since I wrote this steaming post regarding Audible 1. Read it if you want the full details, but I want to talk about something else here. THE ESTABLISHMENT FEARS CHAN...
http://aswevo.blogspot.com/2012/01/if-not-you-who-will-force-publishing.html
If you missed the news, Google changed the world of search yesterday , and Twitter went into panic mode . Facebook has been silent, probably because of their rumored upcoming IPO . But you can be...
http://aswevo.blogspot.com/2012/01/what-google-search-plus-your-world.html
Today was the second Google+ business pages seminar I attended in as many days. If you missed it, I live plussed (live+'d? Live +'d? Doesn't roll off the tongue like live tweeted or live blogged,...
http://aswevo.blogspot.com/2011/11/how-book-publishers-can-use-google-pages.html
Yesterday on Google+ , I teased that I had come to an epiphany that resulted in a radical change to my profile. After letting it soak for a day, I think I'm ready to share. 1ST WARNING: Some o...
http://aswevo.blogspot.com/2011/11/an-author-guide-to-google-circles.html
Earlier this week I gave a Google+ Hangouts tip to fiction authors . Here's one for non-fictions authors -- USE GOOGLE+ HANGOUTS FOR "OFFICE HOURS". Think back to college. Sure, it's hazy fro...
http://aswevo.blogspot.com/2011/11/office-hours-for-authors-on-google.html
One old promotional trick gets a facelift with Google+. I'm talking about author readings, something that was previously limited by proximity. Not any more. In the olden-days of, oh... 3 day...
http://aswevo.blogspot.com/2011/11/google-hangouts-for-author-readings.html
Yesterday, Google announced that the business-side of Google+ was open for business . Often called "the Facebook killer", Google+ was off-limits to anything but people. And real people. No fun...
http://aswevo.blogspot.com/2011/11/google-pages-for-authors.html
This time of year, thousands of authors are gearing up for a month of uber-productivity. They're canceling weekend plans. They're figuring out how to re-set their alarm clocks. They're shifting...
http://aswevo.blogspot.com/2011/10/3-reasons-i-hate-nanowrimo.html
At the digital publishing workshop Jeff and I gave last month, a sizable portion of the authors wanted more information about making their work into audio books. As I explained to them, very goo...
http://aswevo.blogspot.com/2011/10/why-authors-should-attend-podcamp-az.html
On Saturday, Jeff Moriarty and I talked for 8 hours. No, you're not surprised. But this time, it wasn't just to see which one of us got tired first. That day marked the first of many workshops...
http://aswevo.blogspot.com/2011/09/digital-publishing-for-authors-workshop.html
Tomorrow, I'm teaching another workshop about digital publishing . Specifically, I'll be guiding a small class through a sort of aptitude test, helping them find their strengths and showing th...
http://aswevo.blogspot.com/2011/07/workshop-announcement-platform-building.html
I know things have been rather quiet over here. That's largely been the aftermath of launching a new venture in digital publishing with Jeff Moriarty called ePublish Unum. It combines our knack ...
http://aswevo.blogspot.com/2011/07/being-indie-author-means-more-than-just.html
There has been more than a little freaking out buzz regarding ebook pricing. Specifically, this freaking out buzz is bi-directional. One side features authors and/or publishers pissed at morons w...
http://aswevo.blogspot.com/2011/04/soon-ebook-pricing-will-cease-to-be.html
I'm a big fan of authors who work their way around the system. Take my friend and New York Times Best Selling novelist Scott Sigler . Even though he landed a sweet 3-book deal with a major publis...
http://aswevo.blogspot.com/2011/04/self-publishing-and-big-publishing-work.html
I recently returned from SXSW Interactive , the giant geek-fest that happens in Austin, Texas every year. For my money, it's the place to be to see what is happening in the interactive space. And...
http://aswevo.blogspot.com/2011/03/7-tips-for-authors-attending-sxsw-2012.html
The world is full of wannabe would-be authors. Encouragement is nearly everywhere, with an entire month dedicated to showing people that they can, in fact, write a book. Big deal. If you wan...
http://aswevo.blogspot.com/2011/03/when-is-your-next-book-coming-out.html
Lately it seems my worlds are colliding. I've made my living as a digital business strategist for over a decade now. And for nearly that same amount of time, I've been peripherally involved i...
http://aswevo.blogspot.com/2011/02/5-tips-for-digital-authors-in-2011.html
Last weekend, I had the honor of speaking at PodCamp AZ 2010 to a small group of authors interested in using podcasting as part of their marketing efforts. And by small I mean two-authors-and-t...
http://aswevo.blogspot.com/2010/11/digital-marketing-audio-podcasting-for.html
It's almost Podcamp AZ time once again. I'm looking forward to Podcamp AZ 2010 even more than the three that came before because I'm not helping to run it this year! A great group of volunteers ...
http://aswevo.blogspot.com/2010/11/are-you-ready-for-podcamp-az-2010.html
Tonight is another Social Media Club Phoenix meeting, and once again I'll be leading the Social Media 101 class before the main meeting. In case you've forgotten the details: WHEN: Second Thurs...
http://aswevo.blogspot.com/2010/10/social-media-101-social-media-mistakes.html
A few days ago, the fine folks at Google sent me a note. It seems that they -- Google -- had detected malware on one of the websites I manage. Anyone visiting that site ran a risk of having thei...
http://aswevo.blogspot.com/2010/08/google-webmaster-tools-and-your-site-do.html
> "WHEN YOU ASK ME TO CONSIDER YOUR SPECIFIC BUSINESS CHALLENGES, THE > METER IS RUNNING."1 Figuring that out was one of the hardest things I've ever done. Not that I don't like t...
http://aswevo.blogspot.com/2010/08/when-to-charge-for-advice-you-give-away.html
> "AS ANYONE WHO CONSULTS TO BRANDS VIA AN AGENCY OR CONSULTANCY CAN > TELL YOU, COMPANIES OFTEN HIRE EXPERTS... AND THEN DON'T FOLLOW THE > EXPERTS' ADVICE."1 If you'r...
http://aswevo.blogspot.com/2010/08/coping-when-clients-will-not-take-your.html
Tonight I taught the Social Media for Aspiring Authors class at Changing Hands bookstore in Tempe. Not to toot my own horn (again), but I think it was smash success. The audience really seemed hu...
http://aswevo.blogspot.com/2010/07/social-media-for-authors-smash-success.html
I think the writeup for this workshop I'm teaching says all there is to say: > Social media is often touted as the Holy Grail, a sure path to > publishing success. But what ab...
http://aswevo.blogspot.com/2010/07/workshop-social-media-for-aspiring.html