Comments on: A Plan to Fix Google Editorial Content. An #OccupyGoogleMaps post

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/touchette-regional-hospital

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/signature-medical-group

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/wabash-general-hospital

With AI, new HHS Guidance and post-pandemic budgets, healthcare marketing is changing rapidly. Join us for a free webinar to learn digital strategy insights from a new survey of healthcare organi...

https://martech.health/events/vital-signs-the-state-of-healthcare-digital-marketing-2024

With the use of groundbreaking technologies like AI for administrative efficiency and robotics in surgery, it’s evident that we’re witnessing a digital revolution in healthcare. At the same t...

https://martech.health/articles/the-best-marketing-strategies-in-healthcare-examples-and-takeaways

Since using Regal.io, we've noticed a significant reduction in dropped calls, saving us millions in potential revenue loss. Their journey feature and queues allow us to use our resources very eff...

https://martech.health/vendor/regal-io/reviews/1196

Curious about AI in healthcare marketing? Let's get into the nuts and bolts. We're talking practical do's and don'ts; shining a light on how AI can enhance your content tactics and when it's not ...

https://martech.health/events/a-practical-deep-dive-into-ai-driven-healthcare-marketing

Now more than ever, health systems must differentiate in the market to compete for consumer attention and loyalty. Your brand centers on your value proposition, but how do you know what yours rea...

https://martech.health/events/consumer-driven-value-propositions-uncover-and-communicate-your-differentiators-to-drive-user-experience

Optum is one of the largest care delivery organizations in the world. Faced with brand confusion due to rapid growth and acquisitions, a desire to clearly define its employer value proposition (E...

https://martech.health/events/speaking-with-one-voice-the-importance-of-calibrating-language-across-the-candidate-experience

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/dentistry-by-design

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/tippit-dental

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/fort-bend-dental

In today’s ever-evolving healthcare landscape, data analytics has become an indispensable tool for driving improvements in patient care, operational efficiency, and cost management. With the ex...

https://martech.health/articles/data-analytics-in-healthcare-where-do-we-go-from-here

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/orlando-health-7824

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/epic-care

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/innovacare-health

The healthcare industry has experienced a massive amount of change in the last several years. The pandemic created a seismic shift in how patients expect healthcare to be delivered, with a huge e...

https://martech.health/articles/5-tips-to-reimagine-patient-first-healthcare-marketing

Ready to unlock the power of digital marketing for your healthcare organization? Tune in to this conversation with Stephen Strong, Director of Digital Consumer Products at Northwestern Medicine,...

https://martech.health/articles/digital-marketing-strategies-that-reach-modern-patients

In the ever-evolving landscape of digital marketing, staying ahead of the game is crucial for advertisers across industries, especially in the wake of the impending third-party cookie deprecation...

https://martech.health/articles/enhanced-conversions-101

How Do I Find the Best Nonprofit Marketing Agency? If you are a stakeholder in a nonprofit organization, you know that your needs differ from those of other companies. Your nonprofit marketing ag...

https://martech.health/articles/best-practices-for-selecting-a-nonprofit-marketing-agency

Is traditional advertising still relevant in today's highly digital world? In many circumstances, the answer remains a resounding yes. Join veteran media buyer Charlie DeNatale and Healthcare Suc...

https://martech.health/events/traditional-advertising-in-our-digital-world

In this new era of healthcare, creating a deeper, more human connection with consumers is paramount. The new Humanizing Brand Experience Vol 7 report, informed by more than 26,000 consumers, pro...

https://martech.health/events/your-ultimate-healthcare-business-brand-experience-culture-playbook

Nationwide, there is a seismic shift in the consumerization of healthcare. Increasingly, consumers want a more connected, and personal, healthcare experience. And, they’re letting their prefere...

https://martech.health/events/launch-scale-optimize-your-digital-self-service-offerings

Healthcare chief marketing officers (CMOs) are challenged with balancing growth strategy and execution amidst increased demand and reduced capacity, budget constraints, and evolving customer expe...

https://martech.health/events/clearer-insights-healthier-outcomes-data-driven-strategies-for-modern-providers

Web resources for health care professionals from Ed Bennett

https://martech.health/clients/dexcom

Welcome to Trumba Health!  Tromba's newest demo site represents a Trumba-hosted healthcare calendar and its sub-calendars. The site uses customized JavaScript widgets and a set of fictional even...

https://martech.health/articles/introducing-trumba-health-healthcare-calendar-registration-demo-site

ThoroughCare is the only platform you need for any care coordination and Care Management initiatives. They listen to their clients, are constantly on the cutting edge of technology, and are extre...

https://martech.health/vendor/thoroughcare/reviews/1195

Coffey Communications is my favorite vendor because 1) they are passionate problem solvers 2) they are creative thinkers and 3) they move at my speed (which is pretty quick). We’ve contacted th...

https://martech.health/vendor/coffey-communications/reviews/1194

Since HHS first issued its guidance on the use of online tracking technologies, along with later updates, healthcare organizations have faced uncertainty. Marketers, compliance, and legal teams w...

https://martech.health/articles/ask-a-healthcare-lawyer-hipaa-compliance-for-healthcare-marketers

Light-it has seamlessly integrated into our workflows. If you're a healthcare company seeking top-notch product engineers, Light-it is the way to go.

https://martech.health/vendor/light-it/reviews/1178

Datos’ remote care platform has been a game-changer for our cardiac rehabilitation efforts. Its versatility and personalized approach significantly boost patient engagement and adherence, makin...

https://martech.health/vendor/datos-health/reviews/1177

After implementing Nuance's clinical documentation programs, we were pleasantly surprised by the increase in documentation capture and specificity achieved.

https://martech.health/vendor/nuance/reviews/1176

Featured homepage post

https://martech.health/digital-products/freshpaint-featured-post

I'd definitely recommend Impilo to any company seeking a solid and effective partner. Their professionalism, expertise, and commitment to customer happiness make them a great addition to any team...

https://martech.health/vendor/impilo-inc/reviews/1175

The last time HHS updated its guidance surrounding the use of online tracking technologies, it sent shockwaves through the healthcare marketing industry. You probably remember it vividly. It was ...

https://martech.health/articles/hhs-approves-tools-like-freshpaint-in-latest-guidance-update

Editor's Note: This article is the second in a three-part series looking at how healthcare marketers can strategically use their advertising spend amid some unique challenges in 2024. 3 tips for ...

https://martech.health/articles/3-tips-for-getting-the-most-out-of-your-advertising-spend-in-2024-part-2

Episode 5 of Freshpaint's 5 episode "Healthcare Marketing Privacy Webinar Series" Rethinking your tech stack doesn’t have to mean starting all over again when managing events. Learn how to leve...

https://martech.health/events/making-event-management-easier-for-healthcare-marketers-episode-5-of-5

Kontent.ai serves as our go-to content hub for editors. It's our central repository, integrating seamlessly with other platforms, such as HiX patient portal. Streamlining content management throu...

https://martech.health/vendor/kontent-ai/reviews/1174

We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles, kicking off an exciting journey across the U.S. with stops in: Or...

https://martech.health/events/dive-into-the-future-of-healthcare-marketing-with-freshpaint-live-the-roadshow-atlanta

We made the strategic decision to make Encora our go-to innovation partner. Their extensive experience, deep expertise, and the unwavering quality of service from their offshore center in the Phi...

https://martech.health/vendor/encora/reviews/1173

Year over year, we've seen a 172% increase in message volume sent through Bandwidth. SMS is an important element for delivering patient communication, including appointment and billing reminders,...

https://martech.health/vendor/bandwidth/reviews/1172

Featured post.

https://martech.health/digital-products/featured-post

Healthcare and privacy legal experts from Faegre Drinker, along with Freshpaint and Accelerated Digital Media to discuss how to market health services in a HIPAA world.  We cover recent guidance...

https://martech.health/videos/balancing-digital-promotion-and-privacy-for-healthcare

Healthcare marketers are charged with balancing patient privacy with promoting access to care. New web tracking and HIPAA guidance from HHS OCR is altering that delicate balance and introducing r...

https://martech.health/videos/how-healthcare-cisos-can-help-marketers-navigate-patient-privacy

There’s a lot of awareness of Google Analytics and the Meta Pixel leading to HIPAA violations. But, those aren’t the only two tracking tools that can lead to HIPAA violations.  There are als...

https://martech.health/videos/how-healthcare-marketers-can-get-a-handle-on-third-party-trackers

Healthcare marketers have a duty to promote access to care while protecting patient privacy. Recent guidance from HHS OCR on tracking technology and HIPAA is forcing many providers to re-evaluate...

https://martech.health/videos/marketing-in-a-hipaa-world

Medical Offices of Manhattan & Manhattan Cardiology has been a client of ours for over 10 years. Listen to this glowing review from Craig Gruen, Marketing Manager for both practices. ...

https://martech.health/videos/client-has-trusted-tidal-health-group-for-over-10-years

Greg Santillo, Former VP of Business Development at Pelvic Rehabilitation Medicine, talks about the lasting impact Tidal Health Group made on their brand. When healthcare enterprises want to grow...

https://martech.health/videos/we-helped-make-this-client-an-authority-in-the-industry

Yes, these are REAL testimonials from REAL clients that have trusted our healthcare marketing agency for years, if not over a decade.  When healthcare enterprises want to grow now, Tidal Health ...

https://martech.health/videos/real-healthcare-marketing-testimonials

When healthcare enterprises want to grow now, Tidal Health Group provides the trusted, objective, guidance and comprehensive support they need. Authority is the pivot point. Powerful growth is th...

https://martech.health/videos/tidal-health-group

The #1 tech topic of 2023 has to be Generative AI, and the hype is everywhere. I added my thoughts on a recent Touchpoint podcast hosted by Chris Boyer and Reed Smith. TP341 – There is More to ...

https://martech.health/blog/there-s-more-to-ai-than-just-generative

September 16-19, 2024 | Boston MA The 8th Annual Patient Experience Symposium is a highly acclaimed and interactive conference where healthcare leaders converge to explore innovative strategies f...

https://martech.health/conferences/icd-s-eighth-annual-patient-experience-symposium

Communicating complex ideas is hard. It takes subject matter knowledge, and it takes time for deep thinking — time you don’t have because you’re juggling so many priorities. Cobalt makes it...

https://martech.health/videos/cobalt-communications-the-art-science-of-understanding

Element Blue (www.elementblue.com) enables healthcare systems to transform the patient experience and reduce costs through increased personalization and intelligent automation. The practice’s B...

https://martech.health/videos/introduction-to-element-blue

test

https://martech.health/podcasts/test-podcast

If you are new or returning to MASHSMD, you are sure to find this conference a rewarding experience. Much like SHSMD, you will make connections with other healthcare marketing professionals, and ...

https://martech.health/conferences/mashsmd-2024-annual-conference

Healthcare’s Most Forward-Thinking Conference on Marketing and Internet Technology Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare market...

https://martech.health/conferences/healthcare-internet-conference

SAVE THE DATE!  The nation's leading conference for health care strategy and market development professionals will be held in  Denver, CO from October 13-15. The most timely and reliable health...

https://martech.health/conferences/shsmd-connections-2024-in-person

Broad experience in healthcare marketing helps set Core Health apart in ensuring clients’ success In this episode of the Core Exchange, Angi Krueger, Core Health’s Vice President of Marketing...

https://martech.health/audio-files/core-exchange-welcoming-senior-healthcare-strategist-laila-waggoner-to-core-health

Medical groups are constantly working to stand out from rising competition by finding new ways to attract, convert, and retain patients. Meeting today’s consumers where they are—online—requ...

https://martech.health/presentations/modernizing-the-digital-patient-experience-with-online-provider-search-and-scheduling

With the rise of consumerism, it’s harder than ever to remain relevant and visible, and healthcare systems are not exempt from this cultural shift. People are constantly being inundated with in...

https://martech.health/blog/why-content-marketing-matters-to-hospitals-and-how-an-agency-can-help

As a healthcare marketer, your communications help prospective patients choose their healthcare provider. This is not an easy decision — after all, it’s not like buying a pair of shoes or eve...

https://martech.health/blog/the-critical-role-of-marketing-automation-for-crm-in-healthcare-communication

While healthcare digital marketing has been increasingly critical over the last ten years, being in the midst of a pandemic has intensified that trend dramatically. Healthcare organizations are p...

https://martech.health/blog/why-digital-marketing-in-healthcare-is-more-important-than-ever

Anyone working in healthcare marketing knows the unique challenges of this industry. You work with extremely sensitive information and you have to tread carefully between viewing your target audi...

https://martech.health/blog/choosing-a-healthcare-marketing-agency-for-your-next-project

Content marketing has become a go-to marketing tool for healthcare organizations  attempting to connect with both existing, and potentially new, patients. Providers are perfectly poised to offer...

https://martech.health/blog/is-it-time-for-a-new-content-marketing-service

Healthcare organizations often turn to advertising firms to help with various aspects of their marketing communication outreach. When they do, they have wide range of options to choose from—whi...

https://martech.health/blog/top-5-questions-to-ask-when-selecting-a-healthcare-advertising-firm

A podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians practices. In each episode, we dive deep into a vari...

https://martech.health/audio-files/touch-point-podcast

As a marketing or digital professional in the healthcare industry, you’re likely involved in selecting new companies to work with your organization. You may need vendors for a range of services...

https://martech.health/blog/how-to-choose-the-perfect-healthcare-vendor

How do you learn as you grow into healthcare marketing? This is part two of our conversation with a young professional learning what it takes to succeed in a career in healthcare marketing. Liste...

https://martech.health/audio-files/core-exchange-learn-healthcare-marketing

Listen to understand different perspectives You don’t know everything. Nurture a more empathetic perspective by including and listening to diverse voices to meet diverse needs. Click here to li...

https://martech.health/audio-files/core-exchange-empathy-opens-perspective

Google recently changed its rules regarding star ratings, restricting first-party sites.   Announcement on the Google Webmaster Blog How does this impact search results for physician profiles o...

https://martech.health/blog/star-ratings-in-google-search-results-562

Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week’s episode, focusing their discussion on paid tactics. They briefly cover the various types of SEM...

https://martech.health/audio-files/touch-point-media-podcast-producing-results-with-sem-featuring-eruptr-ceo-and-co-founder-kevin-minnelli-413

Eruptr is a leading expert in the field of digital healthcare marketing so it’s not surprising that our President and Co-Founder, J.K. Lloyd, was featured on a joint Touchpoint podcast live fro...

https://martech.health/audio-files/touch-point-media-podcast-digital-marketing-patient-engagement-strategies-featuring-eruptr-president-and-co-founder-j-k-lloyd-410

At the 2018 HCIC conference, Wainscot and UC Health gave a presentation on our bariatric Patient Journey. View the slide deck to learn how UC Health ramped up a digital patient-journey strategy a...

https://martech.health/presentations/the-agile-approach-to-patient-journey-marketing-362

Reviews and ratings are critical factors when choosing vendors for important projects. The MarTech.Health directory offers Healthcare professionals an opportunity to write reviews on the 550 vend...

https://martech.health/blog/four-reasons-to-write-reviews-on-martech-health-339

This presentation tells the story of the pilot project at MD Anderson Cancer Center where we empowered two physician liaisons to use Twitter as part of their daily routine - significantly expandi...

https://martech.health/presentations/digital-physician-relations-the-pilot-project

These are Dan's slides from his presentation from the AMA Tampa Health gathering in September 2014. For more information about Dan or his company, go to http://www.jenningshealthcaremarketing.com...

https://martech.health/presentations/ama-tampa-health-presentation-2014-community-building-in-healthcare-629-views-117

These are the slides from my presentation at the 2014 Conference of the American Association of Physician Liaisons. The title of the presentation was "Integrating Social & Digital Media Into Phys...

https://martech.health/presentations/integrating-social-digital-media-into-physician-relations-2014-aapl-conference-presentation-116

1. Lyle Green, MD Anderson Cancer Center Dan Dunlop, Jennings Engaging Your Most Important Audience: The Digital Future of Physician Relations Dan Dunlop, Principal Jennings Ohio Hospital Associa...

https://martech.health/presentations/the-digital-future-of-physician-relations-ohio-hospital-association-presentation-114

Check out the 2016 Omnibus Study Report which focuses on Millennials Digital Healthcare Behaviors vs. Older Adults.

https://martech.health/presentations/millennials-digital-healthcare-behaviors-88

In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners. A p...

https://martech.health/audio-files/hospital-branding-and-name-changes-how-data-reveals-expectations-35

Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about why patients are now consumers, and how being a doctor...

https://martech.health/audio-files/doctor-my-time-is-just-as-valuable-as-your-time-34

Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about how retail is learning healthcare a lot faster than he...

https://martech.health/audio-files/disruptive-expectations-healthcareaaas-customer-mindset-revolution-33