Alright, pull up your website, and let’s talk about keeping your customers on your website and decreasing your bounce rates. Yes, too many small businesses are putting their efforts into social...
http://www.imperfectconcepts.com/2021/07/22/keep-customers-on-website-longer/
It’s been over a year, of working from home for a lot of American’s and as an entrepreneur working from coffee shops have slowed down distractedly too. A couple of years ago, I wrote seven es...
http://www.imperfectconcepts.com/2021/04/05/home_office_entrepreneur/
One of the top questions I receive is about design work for new business owners, primarily when design their logo on a budget. Trust me; design work is not on the top of my list of things I want ...
We are less than 60 days away from this upcoming holiday season in being in full swing. Heck, Hobby Lobby had Christmas decor out in July. So, what does this actually mean for your small business...
http://www.imperfectconcepts.com/2017/10/31/optimize-online-store/
One of the biggest investments you will make into your business is your companies overall brands look. One of the most important aspects of this will be your logo. There is a multitude of ways to...
For almost two or three years, I have been talking about the importance of having a local marketing and customer retention plan while most experts or gurus were pushing people to dump all their e...
http://www.imperfectconcepts.com/2016/11/23/first-purchase-cards/
Launching a business can be incredibly tedious, and you’re nervous about missing an element of your website. Trust me; I have been there, and that’s why it’s important to do a website audit...
http://www.imperfectconcepts.com/2016/10/17/elements-missing-website/
If you have shopped on a small business owners website in the last year or read most blogs you have encounter a pop up or opt in that alerts customers or readers to sign up for a newsletter. This...
The other day, I was on Barney’s website looking at some shoes, what makes this interesting is I noticed a couple of things about their website that I never noticed before. Then I went on a cou...
http://www.imperfectconcepts.com/2016/03/02/call-to-action-phrases/
Most people don’t realize the doors fonts can open for their brand. I use to be one of those people that only new Arial, Comic Sans and Times New Roman. Even for my business, I stayed in the sa...
Earlier this month I helped you create templates for your email marketing campaigns in Mailchimp. If you have not read that article check it out, it will help you with this piece. Email marketing...
http://www.imperfectconcepts.com/2015/11/23/call-to-actions-email-marketing/
It’s that time of year where everyone is excited to shop, eat, travel, and experience life. As a business owner, this is one of the busiest seasons of the year for you. Last year, my digital pr...
http://www.imperfectconcepts.com/2015/10/12/optimize-website-holiday-season/