Lori Wizdo's blog

Many B2B marketing leaders expect a modest bump in budget in 2024. Our newly released planning guide offers data-backed insight on how best to use that increased budget.

https://www.forrester.com/blogs/driving-predictable-growth-in-unpredictable-times/

Claiming a stake in revenue production has greatly improved the status of the marketing organization — and the CMO — in B2B companies. But without swift change, some of that hard-won strategi...

https://www.forrester.com/blogs/cmos-can-unlock-new-value-with-lifecycle-revenue-marketing/

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

https://www.forrester.com/blogs/are-you-ready-to-step-up-to-b2b-marketings-new-destiny/

Most B2B marketing leaders are not as innovative as they think they are. Join us at Forrester’s B2B Summit North America — an in-person and digital experience happening June 5–7 — to lear...

https://www.forrester.com/blogs/presumed-innovative-until-proven-guilty/

Learn how the Forrester Customer Lifecycle Framework helps B2B and B2C business leaders — enterprisewide! — calibrate what are too often internally focused processes instead of the customer�...

https://www.forrester.com/blogs/the-customer-lifecycle-is-the-design-muse-to-accelerate-your-journey-to-customer-obsession/

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.

https://www.forrester.com/blogs/predictions-2022-b2b-marketing-will-leverage-disruption-to-structure-a-redefined-role/

2020年的大部分时间里，B2B营销专家对于预测当下都无从下手。去年我们在公共卫生、社会和商业方面经历了前所未有的动荡，也是在该背景下以往�...

https://www.forrester.com/blogs/2021%E5%B9%B4%E9%A2%84%E6%B5%8B%EF%BC%9Ab2b%E8%90%A5%E9%94%80%E4%BA%BA%E5%91%98%E6%89%93%E9%80%A0%E6%95%B0%E5%AD%97%E5%8C%96%E8%B7%AF%E5%BE%84%EF%BC%8C%E6%8B%89%E8%BF%91%E4%B8%8E%E4%BC%81%E4%B8%9A/

Both business buyers and B2B sellers are increasing their participation in marketplaces. As the shift continues, companies that have experience of and actual success in marketing on marketplaces ...

https://www.forrester.com/blogs/revenue-marketers-ignore-e-channels-at-their-peril/

Because it’s hard to insert a real-time press interview into my daily schedule in a window that meets most press deadlines, I deliver a lot of my interviews via emailed responses to questions. ...

https://www.forrester.com/blogs/insights-from-the-cutting-room-floor/

The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries and firms face dispara...

https://www.forrester.com/blogs/b2b-leaders-must-adjust-marketing-and-cx-spending/