Asymco » Theory

The iPhone is the most successful product of all time. Over 1.6 billion have been sold. Including the iOS products it spun off, the total is over 2.2 billion. Of those 2.2 billion sold, 1.5 billi...

https://www.asymco.com/2019/05/16/the-pivot/

The iMac launched May 6 1998, exactly 20 years ago. It is not the most significant computer to ever exist. It was a clear descendant of the original Mac which established the “all-in-one” des...

https://www.asymco.com/2018/05/07/just-in-time/

The first number that Tim Cook mentioned in the fourth quarter investor conference call was the number of active Apple devices. The 1.3 billion monthly active devices is the most important measur...

https://www.asymco.com/2018/02/27/the-number/

How much cash does Apple have? To the nearest million, as of the end of September 2017, Apple’s cash and investments totaled $268,895,000,000. Note that this includes investments in the form of...

https://www.asymco.com/2018/01/18/the-apple-cash-faq/

Microsoft has announced that by the end of the year the Groove music service will be phased out. Users are being offered the option to move their music libraries into Spotify. This brings to an ...

https://www.asymco.com/2017/10/04/orthogonal-pivots/

On July 3rd, Elon Musk handed over the first 30 Model 3s and tweeted “Production grows exponentially, so Aug should be 100 cars and Sept above 1500.” He added, “Looks like we can reach 20,0...

https://www.asymco.com/2017/10/03/s3x-appeal/

Apple is now the biggest watchmaker in the world, overtaking Rolex during the last quarter. This achievement happened less than two and a half years after Apple entered the watch market. Rolex...

https://www.asymco.com/2017/09/25/a-small-screen-ipod/

The answer, regardless of when you ask, is: The same as the current iPhone. Of course, this is the answer to the question of what will the average new iPhone cost. The average selling price (whic...

https://www.asymco.com/2017/07/31/how-much-will-the-new-iphone-cost/

From the way Apple reports its revenues you might think that the company has several operating segments. There are the iPhone, the Mac, the iPad for which units and revenues are reported. Then...

https://www.asymco.com/2017/07/14/other-products/

I was an early user of the first MacBook Air. When that product was launched I saw in it something different: a dedication to a new measure of performance: thinness and conformability. The key i...

https://www.asymco.com/2016/11/14/the-genealogy-of-the-macbook-pro/