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65% of B2B marketers will increase Instagram organic activity in 2019: Study
Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a stud...
Clearbanc’s Michele Romanow explains how her ’20-Min Term Sheet’ could finance 2,000 firms’ paid marketing efforts
Michele Romanow knew she had to do something to help entrepreneurs better market themselves — and keep control over the companies they create — when she first saw the wooden iPhone cases. As ...
DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact
DemandBase used its ABM Innovation Summit on Thursday to launch a reporting tool called Cross-Campaign Analytics designed to harmonize the data around campaigns run with its customers on its own ...
Web Summit founder Paddy Cosgrave explains his decision to pull Collision out of the United States
Paddy Cosgrave has heard his conference referred to as the “Davos of tech” before, but the CEO of Collision says there are at least two things that differentiate it from the World Economic Fo...
The new Slack logo: Best, worst and funniest reactions to a B2B rebrand
It may have become one of the most popular tools for group collaboration within the enterprise since e-mail, but many business users don’t sound like they’re ready to work with the new Slack ...
Inside The Mind Of . . . Rivi Bloch
Rivi Bloch is the current division chief executive of Taptica’s Performance Advertising business, as well as interim CEO of Taptica International Ltd. Rivi was born and raised in Israel, and sp...
Editor’s Note: Why the path to disruption is never a one-way street
Unless it’s a misperception on my part, I feel like I’ve been hearing the word “disruption” less often lately, and I think I know why. When the business community talks about disruption, ...
Editor’s note: Why mindfulness is critical for marketers, sales execs, IT leaders and other B2B professionals
I have totally been lying to everyone for months. Ever since I started using a meditation app, Insight Timer, back in February my sessions have been immediately broadcast on my Twitter account af...
Behind the scenes with the star of ‘Social Media Marketing: The Movie’
For most people, getting up to speed on social media marketing could take weeks, if not months. In Social Media Marketing: The Movie, John Lincoln gives himself 24 hours. The CEO of San Diego, Ca...
Editor’s Note: The B2B social media conversation everyone should be having
I may not have been super-qualified, but when one of my content marketing clients asked me to lead a social selling workshop for their team several years ago, I did my best to prepare. I walked i...
Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple
Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing ...
Inside The Mind Of . . . Michal Sadowski
Michal Sadowski is founder and CEO of Brand24, a social listening tool used by over 2,000 clients, across 80 countries. He is a mentor at the Startup Weekend and Founder Institute, author of th...
Why social media meaning transcends mere ‘engagement’
Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth g...
Jack Dorsey sums up Square’s competitive advantage in attracting independent merchants
Just as the character limits on Twitter are getting longer, Jack Dorsey says merchants can expect an expanded suite of tools from Square following the launch of its contactless chip card reader i...
Survey: Only 27% Act as Employee Advocates on Social Media
Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research....
3 Reasons Why Marketers Need Twitter Data
Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in c...
B2B Trending Conversations: Content Marketing Benchmarks, Social Marketing, the Future of Big Data
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the ...
Twitter Chat Recap: Dim Sum Marketing with Andrew Brown
This afternoon our President, Jen Evans, hosted a live Twitter Chat discussion with Andrew Brown, President of Write on the Money, who took over our @B2BNewsNetwork profile for a Q&A. There were ...
Twitter Chat Recap: Storytelling with Derek Chezzi
Yesterday B2BNN hosted a live Twitter Chat discussion with Derek Chezzi, Editorial Director, Collaborative Journalism of Edelman Toronto. There were some fantastic questions, so we thought we’d...
Top 3 at 3 – Today’s Hot Topics
The Presidential Debate Is Trump the pro business candidate? Should anyone be looking at Trump as a viable candidate? Well, many are. CNN Reports Twitter + Microsoft Not in love with this engagem...
Hashtag Team: B2B success on Twitter, Big Data startups changing the game
Time for another round of the most shared and buzzworthy content about all things B2B on social media, carefully curated and brought to you by the Hashtag Team each week. This week, we found some...
Twitter launches call-to-action buttons for Promoted Tweets
In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the ...
The significance of the humble hashtag
The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if...
Incredible stats to justify your employee advocacy-social media programs
More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved...
Twitter adds new analytics tool to help brands learn what users are saying about them
Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,�...
Tools you can use to schedule your tweets
Learning how to use a social media network is one thing, but truly figuring out the nuances of actions like WHEN to send your message can have a significant impact on your B2B marketing. If you ...
Investigating social media’s spam-bot problem
Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accoun...
Social media changed everything in law marketing
How many clients or prospects see an ad or open an e-flash doesn’t matter; how many engage with the firm – online and in real-time – does. And this only happens if a firm delivers value, so...
How to use Twitter DM for Customer Service
Do you use Twitter for your B2B business? Looking to get more out of it and improve communication with your customers? Twitter recently made it easier by changing the way the direct message featu...
Learning from Twitter
Dick Costolo’s recent departure as Twitter’s CEO was not surprising. Twitter’s revenue growth is failing to meet expectations, which is a problem exacerbated by its status as a publicly tra...