Primitive Spark

How do you get into your creative power zone? I mean where do ideas flow the most? What is the context or setting? What conditions shift you into an idea machine? This is a good question to ask y...

https://primitivespark.com/get-inspired/

“What do you do when executives bring personal opinions to a review?” Someone asked Chris this at the DenverUX meetup this week. The creative brief can help.  In it, we capture the assignmen...

https://primitivespark.com/opinions/

Linkedin only allows 50 skills on your profile. So I know some good ones aren’t shown. Here are some of mine: Experienced manager of 90+ browser tabs.Good at keeping it to myself when I turn ev...

https://primitivespark.com/off-the-record/

We are grateful for our repeat clients, who always make an impression on us. And it’s lovely to hear when we’ve made an impression on them too. #ux #userexperience #productdesign #product #cx...

https://primitivespark.com/impressions/

Value # 2 from the Primitive Spark Manifesto: Collaborative We have a big table. There’s room for everyone involved to have a seat and a say. Together we solve and celebrate. You can see our wh...

https://primitivespark.com/collaborative/

I want to balk when people say “work is not family.” Maybe it’s because I’ve worked with many of my amazing coworkers for decades. To me, it’s oversimplifying complex relationships and ...

https://primitivespark.com/work-family/

One valuable thing I learned in Maui has stuck with me. Driving with “aloha” is simply driving with patience and love. And it’s something we need globally. It sounds simple, but it was anno...

https://primitivespark.com/with-aloha/

Wait, AI can actually help people? There is a lot of fear out there about AI and its ramifications.  But real people with passion and empathy are channeling it for noble pursuits.  We wanted to...

https://primitivespark.com/ai-for-good/

Your product has a user experience, whether you like it or not. You’ve probably heard this about brand: you always have one whether you want to or not. People are going to feel and think things...

https://primitivespark.com/not-optional/

What if we flipped the narrative on this meme? Usually it shows the woman saying something untenable and the man smugly getting her to “be honest.” It comes across sexist. If we surround ours...

https://primitivespark.com/be-honest/