Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has tran...
2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibil...
https://proactivereport.com/5-smart-pr-marketing-trends-for-2024/
Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. The post Artificial Intelligence and the Practice of PR appeared first on Social Media Strat...
https://proactivereport.com/artificial-intelligence-practice-pr/
Brand Awareness and Visibility In 2023 brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the p...
https://proactivereport.com/brand-awareness-brand-visibility-trust/
By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO in 2023, zero is the new...
https://proactivereport.com/search-engine-optimization-position-zero-featured-snippets/
By Cokey Falkow, Content Strategist for Meritus Media Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But be...
One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who ...
Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our ...
The basics of PR and marketing have not changed. The distribution channels and methods have changed- and they continue to change rapidly all the time. Gary Vee gives his insights into how a comms...
https://proactivereport.com/marketing-right-way-2023-gary-vee/
Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to y...