If you’ve never run Facebook ads before, perhaps have tinkered a few times with the blue Boost button, or maybe even attempted building a couple ads inside Ads Manager with little to no success...
As 2020 was winding down and news broke about Apple’s upcoming iOS 14 changes as it related to Facebook, its pixel tracking capabilities, and what that meant for advertisers, Facebook began enc...
Google Analytics is a free and comprehensive website analytics tool available to anyone with a website, regardless of what specific website platform/CMS you use for your small business site. On t...
The internet, websites, and social media can be wonderful things. From a small business stand point, these tools provide an easy, effective, and economical way to establish and grow businesses, a...
As a small business owner trying to understand and harness the power of SEO, you may be wanting to break it down into more manageable chunks. What do you need to do on your website to improve you...
You have a website for your small business, have started to learn about the benefits of optimizing your pages for search, have gained an understanding of the basics of SEO, and are ready to begin...
Clicking on the blue Boost button located in the bottom corner of published Facebook Business Page posts is a fast way to advertise that newly-published content. Up until recently, the difference...
Facebook Business Manager is an interface that allows you as a business owner to manage your Facebook Business Page, Facebook Ads account, and Instagram account, and the people who work on those ...
Facebook advertisers are required to designate a new campaign as a Special Ad Category campaign if it falls under any of these 4 classifications: Housing, Employment, Credit, or Politics. We’ve...
If you’re a small business owner with a social media strategy already in place, you might think that you’ve got all your online marketing plans covered. But social media and online marketing ...