spatially relevant

Innovative brands apparently rank higher in this Landor, Burson-Marsteller and et al piece looking at industry (Tech, Banking, Auto…) and brand reputations by region.     Global Corporate Rep...

https://www.spatiallyrelevant.org/2012/01/30/study-corporate-branding-citizenship-and-global-industry-perceptions/

2011 was a fantastic year for me on many levels and Spatially Relevant has been around officially for 4.5 years, so thanks to all who have been around here the past year and more.  This is techn...

https://www.spatiallyrelevant.org/2011/12/29/2011-in-review-top-posts-and-alike/

Engaging and understanding the market is a critical set of activities that many marketers are presenting the results of their 2011 efforts to their management teams for 2012 plan finalization.  ...

https://www.spatiallyrelevant.org/2011/12/27/social-slow-down-ambiguity-and-process-inhibits-the-benefits-of-social-media-for-over-12-of-tech-marketers/

I’ve been checking my inbox the last week and it seems that Netflix is all about me buying a subscription for friends and family.  I can understand after the last year of activity and movement...

https://www.spatiallyrelevant.org/2011/12/23/neflix-promotional-activity-heats-up-for-the-close-of-2011/

  Interesting research report from Olgilvy on Social Media creating value for businesses. From the executive summary: Ogilvy and ChatThreads enlisted approximately 400 US restaurant consumers wh...

https://www.spatiallyrelevant.org/2011/10/26/can-social-media-create-value-for-businesses/

I get asked about Brand a good deal when I’m training product marketers and there are a good deal of opinions of how to manage brands, but effective brand management is a process. This list of ...

https://www.spatiallyrelevant.org/2011/04/21/brand-insights-best-global-brands-tech-retail-and-luxury-goods/

So the next person to participate in this series of interviews is Jennifer Doctor, she is a product marketer who tirelessly gives time to volunteer for the community of marketers with participati...

https://www.spatiallyrelevant.org/2011/02/04/marketing-is-in-the-middle-jennifer-doctor/

This is the second one and I have really been impressed with the different approaches to the questions from the participants so far.  I’m also encouraged by many of the answers I’m seeing in...

https://www.spatiallyrelevant.org/2011/01/26/marketing-is-in-the-middle-jay-baer/

I found this presentation from Banner which applies some quantitative information to validate that markets and buyer personas vary by geography.  Intuitively this makes sense and it is more than...

https://www.spatiallyrelevant.org/2010/03/19/buyer-personas-vary-a-quantitative-approach-by-geography/

Case studies aren't any fun, most people don't read them -- so why are we still doing them? Just because sales thinks it's a good idea it doesn't mean it is. Just an idea on another approach to c...

https://www.spatiallyrelevant.org/2010/02/26/you-wouldnt-even-read-your-case-study/