This short, funny book is a reality check, pattern interrupt and life-saving antidote to all the ineffective, eye-rollingly bad marketing vomited into our minds.
https://www.smallbizgeek.co.uk/fucking-good-content-dan-kelsall-book-review/
Listen to me discuss my experience having once been recruited as a distributor in the classic business cult that is Amway, on the Life After MLM podcast.
As much as you love social channels, be smart by strategically optimising business operations, sales processes and leads with website email forms.
https://www.smallbizgeek.co.uk/seductive-social-media-neglected-email-strategy/
Diversify your business marketing strategy beyond the social media "rug pull" to safeguard yourself from those predictably uncertain Big Tech changes.
https://www.smallbizgeek.co.uk/social-media-reach-engagement-decline/
As the cost of living crisis takes hold, determined WhatsApp job scammers impersonating Hays recruitment consultants are advertising fake jobs.
https://www.smallbizgeek.co.uk/fake-job-hays-recruitment-whatsapp-scammer/
The UK and USA consumer market regulators plan to take action against the dangers of bogus ratings, but how did fake online reviews gain such a foothold?
https://www.smallbizgeek.co.uk/bogus-reviews-bad-businesses-dangerous-products/
Last year I used Tinder to investigate romance scammers tugging at the purse strings of besotted would-be partners. After publishing the findings, a Hong Kong woman offered to help victims reclai...
https://www.smallbizgeek.co.uk/hong-kong-investment-recovery-scammer/
The 2020 surge in internet use has led to record levels of online activity. It's high time for businesses to check that their apps and websites are fully accessible to all.
https://www.smallbizgeek.co.uk/accessibility-business-websites/
Fed up in lock down? Looking to make friends online? Need money? Beware. Ruthless individuals use Tinder to lay honey traps with the intent of committing financial fraud, mostly upon Westerners.
https://www.smallbizgeek.co.uk/chinese-scammers-hk-girls-tinder/
Don't build your personal and professional life around the complimentary "free" email addresses supplied by your broadband provider. It shouldn't need to be said, but apparently it does.