African-American consumers display an above-average likelihood to find various types of advertising useful, but the advertising investment focused on this group tends to under index their populat...
Millennials and Gen Xers continue to have the broadest access to smartphones and the heaviest use of social media versus other generations. However, the adoption of smartphones and social media f...
The number of US households that stream OTT has continued to rise over the past few years, with the percentage of adults that subscribe to a streaming video service now exceeding those who subscr...
B2B e-commerce is big business, accounting for more than $1 trillion of sales in the US. But online sales can’t be taken for granted, as close to half (45%) of B2B e-commerce marketers say they...
https://www.marketingcharts.com/industries/business-to-business-110357
Zero-click searches are expected to be one of the top trends that will have a significant impact on SEO in the next few years. And, first the first time, in June 2019, zero-click searches breache...
Some two-thirds (66.3%) of SEO professionals say they believe Google’s weighted ranking factors vary widely depending on the query. That’s according to a recent survey from SparkToro, which a...
Amazon retains its position as the brand loyalty leader in the US for the third consecutive year. So says the latest annual loyalty study from Brand Keys, which ranked customer engagement and lo...
https://www.marketingcharts.com/brand-related/top-brands-110227
Desktop display ad viewability rates have improved globally in the first half of 2019 with a viewability rate of 69.2%, an increase of 12.3% year-over-year from H1 2018, according to Integral Ad ...
https://www.marketingcharts.com/digital/display-and-rich-media-110156
CMOs are more bullish about their budgets in the next 12 months than they were this time last year. In fact, marketers predict a rise of 8.7% in their budgets in the coming year, with the B2B and...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-110138
Six in 10 US adults say they are at least somewhat concerned about data privacy, with younger generations being less concerned about their data privacy than older adults. And, while a majority of...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-110141
With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a gr...
Although half of US adults report watching online video daily, this number jumps considerably when looking at younger adults. A recent study by Manatt-Vorhaus reveals that two-thirds (67%) of yo...
There’s good news for in-app advertisers: the majority (63%) of US mobile app users say that they believe the quality of the ads in both paid and even free apps is high. That’s according to t...
Retail digital commerce continues to thrive, reaching $137.9 billion in Q1 2019, an increase of 15% year-on-year (y-o-y). In fact, retail e-commerce has grown to account for almost 1 in every 4 ...
https://www.marketingcharts.com/industries/retail-and-e-commerce-109770
Mobile advertising should account for about two-thirds (67%) of total US digital ad spend this year, per recent data from eMarketer. The analysis also reveals that the largest portion of mobile...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-109670
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index ...
This year B2B marketers have named video as their top lead generation tactic, but keeping B2B buyers engaged can sometimes be a struggle. New video benchmarks from Vidyard offers insights into c...
US advertisers are putting their much of their money behind video, with national advertisers allocating more than half of their advertising spend towards the format in the first quarter of 2019. ...
In the past two decades, the shopping experience has changed drastically and, for the most part, consumers are embracing these changes. Indeed, a new survey from Elastic Path of more than 1,000 ...
https://www.marketingcharts.com/industries/retail-and-e-commerce-109336
Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a...
https://www.marketingcharts.com/industries/media-and-entertainment-109304
While US online retailers don’t see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new re...
https://www.marketingcharts.com/customer-centric/spending-trends-109242
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen Z (the generation born roughly between 1995 and 2010) are no different. For this gene...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-109216
People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mo...
Just about one year ago, research showed that the majority of time spent with digital media each month was done on smartphone apps. That shouldn’t come as a surprise, considering a new report f...
Connected TV devices continue to account for the largest share of video ad impressions, per the latest Video Benchmarks report from Extreme Reach covering Q1 2019. Smartphones, which only a year ...
Smartphone ownership in the US has soared in recent years, with a new study by the Pew Research Center reporting that ownership has increased from 35% in 2011 to 81% in 2019. As the use of smartp...
Despite what the song says, video hasn’t kill the radio star. In fact, according to a new report from Nielsen, more than 270 million Americans ages 6 and older listen to the radio each week. A...
https://www.marketingcharts.com/industries/media-and-entertainment-109088
American adults have for many decades spent a significant amount of their time in front of the TV. But growth in the adoption of smartphones across all generations has created competition for TV....
https://www.marketingcharts.com/industries/media-and-entertainment-109067
In a world where now all consumers have to do is say, “Alexa, reorder coffee” and it will be delivered within two days, businesses are seeing the importance of a voice-enabled experience. But...
https://www.marketingcharts.com/digital/non-mobile-connected-devices-109062
PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. The...
Video streaming continues to gain a competitive edge on traditional TV. Earlier this year, a study found that more US consumers subscribe to a video streaming service than to pay-TV. Adding fuel ...
https://www.marketingcharts.com/industries/telecom-industries-108938
Fully 84% of mobile marketers currently use location data in their marketing and ad campaigns, with that percentage expected to increase to 94% in the future. Mobile is easily the leading channel...
https://www.marketingcharts.com/customer-centric/datadriven-108888
Global internet advertising spend is projected to account for about half of total media advertising dollars next year – and it’s well on its way to fulfilling this projection, according to ne...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-108771
Perhaps not surprisingly, lower-income adults in the US have lower levels of technology adoption compared to those with higher incomes. A Pew Research study reveals that while 94% of Americans wi...
https://www.marketingcharts.com/industries/technology-108757
Personalization continues to prove its value, with companies reporting benefits such as positive ROI from implementing it in their marketing. But when some personalization can be creepy, should m...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-108679
About three-quarters (74%) of US consumers ages 13 years and older watch streaming video at least weekly, with 41% watching daily. Many of these consumers acknowledge that there is a price to wat...
Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A new survey from Verizon Media has foun...
Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report from Nielsen predicting that Asian-Americans’ spending powe...
https://www.marketingcharts.com/demographics-and-audiences/asian-american-108591
About two-thirds (65%) of US adults play video games and three-quarters of Americans have at least one gamer in their household. So, with the Entertainment Software Association (ESA) reporting th...
The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe a...
https://www.marketingcharts.com/digital/non-mobile-connected-devices-108527
Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers spending an estimated $29.2 billion this year on programmatic video. This will ac...
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personal...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-108470
Online ad revenues grew rapidly again this past year, up almost 22% and surpassing a $100 billion milestone to reach $107.5 billion, per the latest revenue report from IAB and PwC. Revenues for ...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-108416
Do you use media differently to how you want your customers to use media? If so, you’re not alone – almost three-quarters (72%) of advertisers say they hold divergent professional and persona...
https://www.marketingcharts.com/customer-centric/privacy-and-security-108294
Despite data that shows younger Americans are watching less traditional television, when they do watch traditional TV content they spend quite a bit of time watching it live. A recent Nielsen rep...
https://www.marketingcharts.com/television/broadcast-and-cable-108222
The past 4 years have seen considerable change in how premium video is watched by US consumers, if ad views are used as a proxy. While Q4 2014 saw desktops accounting for the majority of ad views...
Overall desktop display ad viewability rates have improved in the US with programmatic display once again seeing another increase in the second half of 2018, according to Integral Ad Science’s ...
The period since the end of the financial crisis has seen considerable growth in US household wealth, with the total sum expected to exceed $100 trillion by the end of 2019. A new report from Pa...
https://www.marketingcharts.com/demographics-and-audiences/household-income-107999
Some 92% of consumers say they have used a coupon at some time, and about half of those (45%) report using coupons either always or very often. Millennials, who have experienced some financial st...
Let’s do this again. A quarter-year has passed since our last look at traditional TV viewing, so it’s time to explore findings from the latest quarterly Total Audience report from Nielsen,...