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- Feed Preview Mobile Phone | Marketing Charts
Holiday 2020 Data Hub : Results Recap
Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday ...
https://www.marketingcharts.com/industries/retail-and-e-commerce-115351
Which Digital Platforms Are Marketers Upping Their Spend on This Year?
More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-115948
Location-Based Ad Targeting Data Deemed Valuable, But Not So Accurate
Half (51%) of marketers think that location-based marketing is extremely important to their business, according to The LBMA’s Global Location Trends Report for 2020, which surveyed almost 900 ...
https://www.marketingcharts.com/customer-centric/datadriven-115899
What Do Digital Media Pros See As Their Top Challenges This Year?
Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science’s (IAS) latest Industry Pulse report . Hereâ€...
https://www.marketingcharts.com/advertising-trends/creative-and-formats-115713
8 in 10 Digital Minutes Are Spent on Our Mobile Devices
Mobile app usage has seen a notable increase since COVID-19, and new data from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance o...
QR Code Use Continued Downward Trend in Q2
One change that the COVID-19 pandemic appears to have wrought is an increasing frequency in the use of mobile devices to make purchases. In fact, during the second quarter of 2020 the average num...
What Are Black Americans Buying Online, And How Can You Reach Them?
Since 2010, the buying power of African Americans has grown faster than that of the total US population, per a new report from Nielsen. The report revealed that the buying power of African Ameri...
https://www.marketingcharts.com/demographics-and-audiences-115483
Rebound in Organic Search Continues in Q3
Essential goods retailers’ Google organic search visits were up some 56% year-over-year (y-o-y) in Q3, according to Merkle’s latest Digital Marketing report . The report takes a look at recen...
As Streaming Grows, Smart TV Viewing Surges
The third quarter of 2020 has seen the overall time spent streaming accelerate, jumping a full 57% over the same quarter last year, with growth in North America only slightly under the global ave...
Most Streaming Video Viewing Took Place on a TV in H1
Nearly 8 in 10 (77%) CTV ads were live in H1 2020, compared to 30% of desktop ads, reports Freewheel in a recent study on the US video marketplace. Focused on H1 2020, the study notes key viewin...
What Are Teens Spending on During the Pandemic?
Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report takes a look at changes in teen spending habits...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-115332
7 in 10 Companies Abandon A Lead After 3-5 Tries
The majority of sales and marketing professionals will discard a lead after 3-5 attempts to make contact, according to a recent report from Ascend2 and Verse.io. The study looks at the intricaci...
https://www.marketingcharts.com/customer-centric/lead-generation-and-management-115285
App Downloads and Spending Continued to Climb in Q3
Global consumer spending on Apple’s App Store and Google Play grew by 32% year-over-year (y-o-y) in Q3 2020 to reach $29.3 billion, per data from Sensor Tower Store Intelligence. The faster-tha...
Ad Viewability Increases Across Most Formats in H1 2020
The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app displa...
https://www.marketingcharts.com/advertising-trends/creative-and-formats-115233
US Pharma & Healthcare Marketers Up Their Digital Ad Spend
Last year healthcare advertising spend growth in the US was well above that of total global healthcare ad spend. This year could have a similar trend, with data from eMarketer showing that pharma...
https://www.marketingcharts.com/industries/pharma-and-healthcare-115212
Mobile Hovers At Around One-Third of US Retail Digital Commerce
Some 4 in 10 US consumers report that they are buying more items online during the pandemic, with the majority doing so because it allows them to maintain social distancing (59%) and helps them t...
https://www.marketingcharts.com/industries/retail-and-e-commerce-115214
Which Apps Can’t Americans Live Without?
Even after being hit with a myriad of controversy ranging from the mishandling of personal data to a recent advertiser boycott, Facebook remains the mobile app that Americans can least do without...
2020’s Top Brands Ranked by Customer Loyalty
For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study , which ranked customer engagement and ...
https://www.marketingcharts.com/brand-related/brand-loyalty-115053
Nearly 8 in 10 US Households Now Use SVOD Services
The percentage of US households with a subscription video-on-demand (SVOD) service now stands at 78%, up from 74% last year and 69% in 2018. In its latest annual survey on the topic, Leichtman Re...
Consumers Watched More Retail & Marketing Videos in Q2
During the second quarter of this year, consumers around the world watched more retail and marketing videos and spent more time watching them. Indeed, a report from Brightcove found that in Q2, ...
Retention Now A Bigger Personalization Priority Than Acquisition
About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the websit...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-114882
Millennial Mobile Game Players Most Likely to Self-Identify as Gamers
About 8 in 10 gamers ages 18 to 24 multitask while playing mobile games at least sometimes, according to a recent report from AdColony and DISQO. The report explores the key figures behind the m...
US Online and Traditional Media Advertising Outlook, 2020-2024
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. T...
Mobile App Use Jumps During the Pandemic
Some 1.6 trillion hours were spent on mobile devices worldwide in H1 2020. A new report from App Annie explores how this usage during the COVID-19 pandemic compares to 2019, and how it is affect...
In-App Video Ads Completed At Higher Rates Than Mobile Web Ads
In-app video ads saw a completion rate of 79% in Q2 this year, ahead of the comparable figure for mobile web video ads, according to recent data from Extreme Reach. Here’s a look at how the tw...
The State of Traditional TV: Updated With Q1 2020 Data
It’s been a while and a lot has happened since our last traditional TV update, but it’s time for us to dive into this again. Let’s explore some findings from the latest quarterly Total Aud...
More YouTube Viewing is Happening on TV Screens
Connected TV devices accounted for about half (48%) of global streaming video viewing time in Q2 this year, but how has this influenced YouTube viewing? Conviva’s State of Streaming report for...
What Are the Top-Spending Industries in Digital Video?
The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-comme...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-114628
One-Quarter of TV Time is Now Spent Streaming
Many US adults say their favorite way to spend an evening is in front of the television, and for streaming capable households in the US, more of those evenings are likely spent streaming content ...
Audio Streaming on Smartphones Grows in Popularity
More Americans are regularly streaming audio on their smartphones: research from Nielsen’s Total Audience Report shows that the number of US adults streaming audio on their smartphones in Q1 2...
https://www.marketingcharts.com/industries/media-and-entertainment-114620
The Majority of Smartphone Owners are Open to Chatbots, but Some Remain Unsure
A majority (55%) of smartphone owners around the world are open to some form of chatbot communication with businesses, though the largest share would still prefer to make a phone call, according ...
https://www.marketingcharts.com/customer-centric/customer-engagement-114573
Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic
Hispanics currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? A repo...
The Pandemic Pushes A Rebound in Mobile App Opens
Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline ea...
Shopping Ads’ Share of Google Ad Spend Grows in Q2
Shopping ads’ share of US Google paid search investment was more than 60% in Q2 2020, up from 57% in Q2 last year, according to a recent report from Tinuiti. At a time when e-commerce is being...
Search Ad Trends During the COVID Quarter: Clicks Rise; Formats Differ
The second quarter of 2020 encompassed the sustained spread of the coronavirus, and is when the full impact of the pandemic could begin to be seen. As with other areas of marketing, paid search h...
Young Parents Feel They’re Spending Too Much Time on Social Media and Smartphones
Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media, according to recent d...
Video Games Provide Entertainment for All Ages
Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player. And, while 7 in 10 Americans under the age of 18 ...
More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads
More and more consumers want personalization from their ads, particularly Millennials. Per new data from Innovid, some 40% of consumers have made a purchase in 2020 as a direct result of a person...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-114131
Data Hub: Coronavirus and Marketing
Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global...
MarTech Innovation Accelerates During Pandemic
At a time when countless industries are being forced to put on the brakes, a new report from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (9...
https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-113976
Global App Revenue and Downloads Continue to Grow
Global consumer spend on Apple’s App Store and Google Play grew by 23.4% year-over-year (y-o-y) in H1 2020 to reach $50.1 billion, per new data from Sensor Tower Store Intelligence. Based on Se...
Social Media Remains Gen Z’s Main Access Point for News
Some 28% of online news consumers globally start their news journeys via a website or app, with a further 26% primarily coming across news via social media, per the latest Digital News Report by...
https://www.marketingcharts.com/industries/media-and-entertainment-113775
App Retargeting Gains Traction, Accounts for the Majority of Shopping App Conversions
More than one-third (35%) of app marketing conversions in early 2020 were the result of retargeting, and at least half of shopping apps have adopted retargeting. The increasing popularity of this...
https://www.marketingcharts.com/digital/display-and-rich-media-113723
TikTok Engagement Among Kids Surges During the Pandemic
Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-113749
Pop-Ups Frustrate More Consumers Than Any Other Online Annoyance
All brands want to create digital experiences that are functional and enjoyable for the consumer. However, this isn’t always fully achieved. In a recent study by Adobe, consumers shared the ex...
https://www.marketingcharts.com/customer-centric/customer-experience-113679
9 in 10 Marketers See Outcome Improvements From Personalization
Just 6 in 10 organizations feel that they have extensive personalization capabilities when it comes to digital experiences, despite the fact that 83% believe personalization differentiates them f...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-113628
Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain
Alongside an overall increase in smartphone users’ digital activity, some 48% of mobile users accessed mobile banking in 2019, representing a significant increase year-over-year (y-o-y). Despit...
Time Spent With Mobile Messaging Apps Is on the Rise
US adults are spending more time with messaging apps on their mobile devices than ever before, and it doesn’t look like they will be slowing down any time soon. This is per new data from Inside...
6 Points About US Digital Ad Revenues in 2019
Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 201...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-113528
Asian-Americans’ Digital Device Adoption Remains Above Average
Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some ki...
https://www.marketingcharts.com/demographics-and-audiences/asian-american-113285