- feeds
- popular
- recent
- reader
- about
- story
- technologies
- what is rss
- connect
- dmca
- contact
- Feed Preview Mobile Phone | Marketing Charts
US 2020 Consumer Technology Forecast
With another CES well in the rear-view mirror, it’s worth taking a look at what’s ahead – and it seems to be a rosy outlook for consumer tech. To wit, the Consumer Technology Association (C...
https://www.marketingcharts.com/industries/technology-111578
Millennial Parents Seen to be Early Tech Adopters
There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, ho...
https://www.marketingcharts.com/demographics-and-audiences/youth-and-gen-x-111582
Are App Marketers Spending Enough on User Retention?
More than two-thirds (67%) of US mobile owners report that they do not download apps. But how often are those who do download apps using them – and what are app marketers doing to keep users en...
1 in 5 Americans Track Their Health Statistics Using an App
As many people use the New Year as a time to set healthy resolutions, a fair proportion are likely to be using digital technology to help them. A survey by Gallup reveals that nearly half (45%) o...
https://www.marketingcharts.com/industries/pharma-and-healthcare-111492
Social Commerce Believed to Be the Top Digital Commerce Channel of the Future
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beli...
https://www.marketingcharts.com/industries/retail-and-e-commerce-111365
1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020
With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels lik...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-111236
Holiday 2019 Data Hub (Updated): Thanksgiving Weekend Recap
With Thanksgiving weekend and Cyber Monday in the rear-view mirror, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it seems...
Search’s Share of Global Digital Ad Spend Plateaus
Accounting for more than one-fifth (22%) of every ad dollar spent, search advertising continues to be an expanding market – but its growth has slowed. As a result, search advertising’s shar...
Programmatic Traders Expect to See Spending Growth in These Areas
The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their sp...
https://www.marketingcharts.com/advertising-trends/programmatic-and-rtb-111195
US Mobile Device Owners Aren’t Just Discovering Apps Through the App Store
Smartphone apps now account for a whopping two-thirds (63%) of time spent with digital media in the US. So where are consumers discovering the apps they download? The latest research from Comscor...
Smartphones Now Account for 70% of US Digital Media Time
Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70...
B2C Marketers Aren’t Just Looking at Online Sources for First-Party Data
When it comes to first-party data, the majority of marketers are confident in many of their data sources. And, while many of these trusted sources of data are online, marketers are also confident...
https://www.marketingcharts.com/customer-centric/datadriven-110993
What Strategies Will B2B Marketers Be Exploring in 2020?
As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies they’ll use to achieve them. In a new report from Sagefrog Marketing Grou...
https://www.marketingcharts.com/industries/business-to-business-111025
The US Purchase Influencers Report 2019
We’re excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activ...
3 Points About How Enterprise Marketers Are Allocating Their Budgets
Marketers across the globe expect to see their budgets for traditional channels such as out-of-home, traditional TV and print either stay the same or decrease in the coming year. And, although th...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-110939
DuckDuckGo Gaining in Mobile Organic Search
Not only do the majority of Americans now own a smartphone, but they are also spending an increasing number of minutes on mobile devices each day. One thing mobile owners are using their devices ...
Email Marketing Trends: Objectives Differ; Deliverability’s A Challenge
Although an increased number of marketers say their email marketing effectiveness is holding steady this year compared to the last, fewer are seeing even a slight increase in its effectiveness. S...
https://www.marketingcharts.com/digital/email-online-and-mobile-110807
Five Notes on Digital Advertising Revenues in H1
Recent estimates show that the online advertising in the US has far surpassed TV ad spending and is predicted to grow apace in the next few years. That being said, a half-year report from the IAB...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-110796
Here’s How Marketers Would Like to Improve Their Email Efforts
One of the biggest challenges that email marketers face is simply making their emails interesting enough to be opened. This problem is often exacerbated by marketers not being able to adequately ...
https://www.marketingcharts.com/digital/email-online-and-mobile-110762
Local Media Planners Say Measuring Campaign Attribution of Advanced TV Isn’t That Easy
Audience targeted premium video ad views in the US have grown substantially over the past year. This growth has not been lost on local media buyers, who say the top benefit of data-driven, audien...
Teens’ Video Preferences Continue to Evolve
For the past few years, US teens have spent the largest portion of their video viewing time with Netflix. But that preference has now changed, as the latest semi-annual teen survey from Piper Jaf...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-110743
Kids Say Their Purchase Decisions Are Swayed More by Social Media Influencers Than by Family
The amount of money spent advertising to kids has been steadily rising in recent years, with digital channels take an increasing role. Among those digital channels is social media – and a recen...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-110706
Audience Targeted Premium Video Ad Views Are on the Rise
Although audience targeted ad views still only account for a small portion of all premium video ad views, their share is climbing. In fact, growth in audience-targeted video ad views in Q2 2019 w...
African Americans Seem Receptive to Ads – But Few Target Them
African-American consumers display an above-average likelihood to find various types of advertising useful, but the advertising investment focused on this group tends to under index their populat...
2019 Tech Update: Mobile and Social Media Usage, by Generation
Millennials and Gen Xers continue to have the broadest access to smartphones and the heaviest use of social media versus other generations. However, the adoption of smartphones and social media f...
Streamers Are Reportedly Spending the Majority of Their Video Time with OTT
The number of US households that stream OTT has continued to rise over the past few years, with the percentage of adults that subscribe to a streaming video service now exceeding those who subscr...
B2B E-Commerce Pros Worry About Customer Experience. Here’s What They Are Doing About It.
B2B e-commerce is big business, accounting for more than $1 trillion of sales in the US. But online sales can’t be taken for granted, as close to half (45%) of B2B e-commerce marketers say they...
https://www.marketingcharts.com/industries/business-to-business-110357
About Half of Google Searches Now Result in No Clicks
Zero-click searches are expected to be one of the top trends that will have a significant impact on SEO in the next few years. And, first the first time, in June 2019, zero-click searches breache...
What Might Be the Biggest SEO Trends Over the Next 3 Years?
Some two-thirds (66.3%) of SEO professionals say they believe Google’s weighted ranking factors vary widely depending on the query. That’s according to a recent survey from SparkToro, which a...
2019’s Top Brands Ranked by Customer Loyalty
Amazon retains its position as the brand loyalty leader in the US for the third consecutive year. So says the latest annual loyalty study from Brand Keys, which ranked customer engagement and lo...
https://www.marketingcharts.com/brand-related/top-brands-110227
Desktop Display Ad Viewability Improves Again in H1 2019
Desktop display ad viewability rates have improved globally in the first half of 2019 with a viewability rate of 69.2%, an increase of 12.3% year-over-year from H1 2018, according to Integral Ad ...
https://www.marketingcharts.com/digital/display-and-rich-media-110156
Marketing Accounts for Larger Portion of Firm Spend: 4 Notes About Budgets
CMOs are more bullish about their budgets in the next 12 months than they were this time last year. In fact, marketers predict a rise of 8.7% in their budgets in the coming year, with the B2B and...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-110138
Consumers More Likely to Believe Brands Benefit From Data Than They Do
Six in 10 US adults say they are at least somewhat concerned about data privacy, with younger generations being less concerned about their data privacy than older adults. And, while a majority of...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-110141
More Than One-Quarter of US Adults Go Online “Almost Constantly”
With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a gr...
The TV is Far From Being Youths’ Primary Medium for Entertainment
Although half of US adults report watching online video daily, this number jumps considerably when looking at younger adults. A recent study by Manatt-Vorhaus reveals that two-thirds (67%) of yo...
What Types of In-App Ads Grab Users’ Attention?
There’s good news for in-app advertisers: the majority (63%) of US mobile app users say that they believe the quality of the ads in both paid and even free apps is high. That’s according to t...
Mobile’s Share of US Digital Commerce Keeps Growing. Here’s What It Looks Like by Category.
Retail digital commerce continues to thrive, reaching $137.9 billion in Q1 2019, an increase of 15% year-on-year (y-o-y). In fact, retail e-commerce has grown to account for almost 1 in every 4 ...
https://www.marketingcharts.com/industries/retail-and-e-commerce-109770
These Are the Top Industries for US Digital and Mobile Ad Spend
Mobile advertising should account for about two-thirds (67%) of total US digital ad spend this year, per recent data from eMarketer. The analysis also reveals that the largest portion of mobile...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-109670
Pinterest Leads the Pack in Social Media Customer Satisfaction
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index ...
2018 B2B Video Completion Rates and Other Benchmarks
This year B2B marketers have named video as their top lead generation tactic, but keeping B2B buyers engaged can sometimes be a struggle. New video benchmarks from Vidyard offers insights into c...
Live Premium Video Consumption Continues Its Ascent
US advertisers are putting their much of their money behind video, with national advertisers allocating more than half of their advertising spend towards the format in the first quarter of 2019. ...
Brand Perceptions of Customer Pain Points Are Lagging
In the past two decades, the shopping experience has changed drastically and, for the most part, consumers are embracing these changes. Indeed, a new survey from Elastic Path of more than 1,000 ...
https://www.marketingcharts.com/industries/retail-and-e-commerce-109336
Where Are Listeners Accessing Podcasts?
Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a...
https://www.marketingcharts.com/industries/media-and-entertainment-109304
What’s the Average Order Value for E-Commerce Stores?
While US online retailers don’t see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new re...
https://www.marketingcharts.com/customer-centric/spending-trends-109242
Why Gen Z Is A Generation of Creativity
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen Z (the generation born roughly between 1995 and 2010) are no different. For this gene...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-109216
Mobile Takes A Bite Out of Time Spent With Traditional Media Globally
People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mo...
More US Adults Own A Smartphone Than Have Home Broadband
Just about one year ago, research showed that the majority of time spent with digital media each month was done on smartphone apps. That shouldn’t come as a surprise, considering a new report f...
Connected TV Devices Further Their Lead Over Mobile in Video Ad Views
Connected TV devices continue to account for the largest share of video ad impressions, per the latest Video Benchmarks report from Extreme Reach covering Q1 2019. Smartphones, which only a year ...
More Than One-Third of American Adults Rely Mostly on Their Smartphone to Go Online
Smartphone ownership in the US has soared in recent years, with a new study by the Pew Research Center reporting that ownership has increased from 35% in 2011 to 81% in 2019. As the use of smartp...
4 Points About Radio and Podcast Listening
Despite what the song says, video hasn’t kill the radio star. In fact, according to a new report from Nielsen, more than 270 million Americans ages 6 and older listen to the radio each week. A...
https://www.marketingcharts.com/industries/media-and-entertainment-109088