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- Feed Preview Mobile Phone | Marketing Charts
More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads
More and more consumers want personalization from their ads, particularly Millennials. Per new data from Innovid, some 40% of consumers have made a purchase in 2020 as a direct result of a person...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-114131
Data Hub: Coronavirus and Marketing
Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global...
MarTech Innovation Accelerates During Pandemic
At a time when countless industries are being forced to put on the brakes, a new report from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (9...
https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-113976
Global App Revenue and Downloads Continue to Grow
Global consumer spend on Apple’s App Store and Google Play grew by 23.4% year-over-year (y-o-y) in H1 2020 to reach $50.1 billion, per new data from Sensor Tower Store Intelligence. Based on Se...
Social Media Remains Gen Z’s Main Access Point for News
Some 28% of online news consumers globally start their news journeys via a website or app, with a further 26% primarily coming across news via social media, per the latest Digital News Report by...
https://www.marketingcharts.com/industries/media-and-entertainment-113775
App Retargeting Gains Traction, Accounts for the Majority of Shopping App Conversions
More than one-third (35%) of app marketing conversions in early 2020 were the result of retargeting, and at least half of shopping apps have adopted retargeting. The increasing popularity of this...
https://www.marketingcharts.com/digital/display-and-rich-media-113723
TikTok Engagement Among Kids Surges During the Pandemic
Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-113749
Pop-Ups Frustrate More Consumers Than Any Other Online Annoyance
All brands want to create digital experiences that are functional and enjoyable for the consumer. However, this isn’t always fully achieved. In a recent study by Adobe, consumers shared the ex...
https://www.marketingcharts.com/customer-centric/customer-experience-113679
9 in 10 Marketers See Outcome Improvements From Personalization
Just 6 in 10 organizations feel that they have extensive personalization capabilities when it comes to digital experiences, despite the fact that 83% believe personalization differentiates them f...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-113628
Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain
Alongside an overall increase in smartphone users’ digital activity, some 48% of mobile users accessed mobile banking in 2019, representing a significant increase year-over-year (y-o-y). Despit...
Time Spent With Mobile Messaging Apps Is on the Rise
US adults are spending more time with messaging apps on their mobile devices than ever before, and it doesn’t look like they will be slowing down any time soon. This is per new data from Inside...
6 Points About US Digital Ad Revenues in 2019
Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 201...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-113528
Asian-Americans’ Digital Device Adoption Remains Above Average
Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some ki...
https://www.marketingcharts.com/demographics-and-audiences/asian-american-113285
Smart Speaker Owners Are Using Their Devices More Since the COVID-19 Outbreak
As of Spring 2020, one-quarter (24%) of adult Americans now own a Smart Speaker, up from 21% in 2019. Indeed use of Smart Speakers by their owners is on the rise, according to recent data from N...
https://www.marketingcharts.com/digital/non-mobile-connected-devices-113091
Essential Retailers See Rise in Organic Search Activity in Q1 Amid Overall Decline
Site visits generated by organic search declined by 15% year-over-year in Q1, though Essential Retail sites bucked this trend, according to Merkle’s latest quarterly Digital Marketing Report . ...
https://www.marketingcharts.com/industries/retail-and-e-commerce-112951
US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV
TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults u...
https://www.marketingcharts.com/industries/media-and-entertainment-112838
Do Smartphone Users Feel They Have Control Over Their Personal Data?
Although smartphone app downloads have continued to grow globally, there are some smartphone users who have chosen not to purchase or install an app in an effort to remain in control of their per...
https://www.marketingcharts.com/customer-centric/privacy-and-security-112769
More People Are Streaming TV Shows and Movies on Their Smartphones
The number of smartphone household in the US that have unlimited mobile data plans has modestly climbed in the past year. This increased access to unlimited data has quite possibly paved the way ...
Ad Viewability Increases Across Formats in H2 2019
Mobile app display viewability rates improved globally in the second half of 2019 with an average viewability rate of 68.7%, an increase of 21.9% year-over-year (y-o-y). This is according to the ...
https://www.marketingcharts.com/advertising-trends/creative-and-formats-112682
Majority of Consumers Report Mainly Using CTV Devices to Watch Streaming Video
A strong majority of US consumers have access to a connected TV (CTV) device. And, as the device that’s become the most popular for consumers streaming OTT content, CTV has become ubiquitous to...
Businesses Most Likely to Use Text For Scheduling and Customer Support
A majority of businesses that use texting to engage with customers do so for scheduling purposes, with about half using the messaging tool for customer service and support. Companies’ preferenc...
Video Ad Benchmarks in 2019: Completion Rates Rise
Video ad completion rates continue to improve even as click-through rates hit a new low. And, while connected TV remains the device to watch, tablets are closing the gap when it comes to completi...
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies
About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey of more th...
https://www.marketingcharts.com/customer-centric/privacy-and-security-112519
Heavy Podcast Listeners Take Their Favorites to Work
The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact,...
https://www.marketingcharts.com/industries/media-and-entertainment-112363
Streaming Video Ad Quality Worsens in One Key Area
Globally, time spent streaming – whether it be on desktop, mobile or through connected TV (CTV) – grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video a...
As Mobile Grabs More Marketing Budget Share, Challenges Persist
With smartphone ownership among Millennials and Gen Xers reaching at least 90%, and as smartphone adoption with older consumers continues rising, businesses are allocating more of their marketing...
Mobile Adoption Rises Among Americans Ages 50+; Here’s the Latest on Their Top Device Activities
More than three-quarters (77%) of US adults ages 50 and up owned a smartphone as of mid-2019, a figure representing a 10% rise from 70% a couple of years earlier. Among these smartphone owners, 9...
https://www.marketingcharts.com/demographics-and-audiences/boomers-and-older-112099
Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It
Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishe...
https://www.marketingcharts.com/customer-centric/privacy-and-security-111923
US Household Device Ownership Update: Smart Speaker Adoption More Than Doubles in 2 Years
While traditional digital devices like phones and desktops continue to hover at high penetration levels in the US, emerging technologies are seeing compelling growth in adoption. Smart Speaker re...
https://www.marketingcharts.com/digital/non-mobile-connected-devices-111854
Marketers Lack Confidence in Measuring Mobile Advertising Efforts
Recent research indicates that the majority of marketing executives agree that companies have overinvested in performance at the expense of brand, with more expecting to up their investments in b...
Here Are Some E-Commerce Traffic Source and Conversion Rate Stats
Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report from Episerver, over 2018 and 2019, organic search was consisten...
https://www.marketingcharts.com/industries/retail-and-e-commerce-111727
Global App Store Downloads Continue to Grow
Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mo...
Holiday 2019 Data Hub (Updated): Results Recap
Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are...
US 2020 Consumer Technology Forecast
With another CES well in the rear-view mirror, it’s worth taking a look at what’s ahead – and it seems to be a rosy outlook for consumer tech. To wit, the Consumer Technology Association (C...
https://www.marketingcharts.com/industries/technology-111578
Millennial Parents Seen to be Early Tech Adopters
There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, ho...
https://www.marketingcharts.com/demographics-and-audiences/youth-and-gen-x-111582
Are App Marketers Spending Enough on User Retention?
More than two-thirds (67%) of US mobile owners report that they do not download apps. But how often are those who do download apps using them – and what are app marketers doing to keep users en...
1 in 5 Americans Track Their Health Statistics Using an App
As many people use the New Year as a time to set healthy resolutions, a fair proportion are likely to be using digital technology to help them. A survey by Gallup reveals that nearly half (45%) o...
https://www.marketingcharts.com/industries/pharma-and-healthcare-111492
Social Commerce Believed to Be the Top Digital Commerce Channel of the Future
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beli...
https://www.marketingcharts.com/industries/retail-and-e-commerce-111365
1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020
With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels lik...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-111236
Search’s Share of Global Digital Ad Spend Plateaus
Accounting for more than one-fifth (22%) of every ad dollar spent, search advertising continues to be an expanding market – but its growth has slowed. As a result, search advertising’s shar...
Programmatic Traders Expect to See Spending Growth in These Areas
The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their sp...
https://www.marketingcharts.com/advertising-trends/programmatic-and-rtb-111195
US Mobile Device Owners Aren’t Just Discovering Apps Through the App Store
Smartphone apps now account for a whopping two-thirds (63%) of time spent with digital media in the US. So where are consumers discovering the apps they download? The latest research from Comscor...
Smartphones Now Account for 70% of US Digital Media Time
Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70...
B2C Marketers Aren’t Just Looking at Online Sources for First-Party Data
When it comes to first-party data, the majority of marketers are confident in many of their data sources. And, while many of these trusted sources of data are online, marketers are also confident...
https://www.marketingcharts.com/customer-centric/datadriven-110993
What Strategies Will B2B Marketers Be Exploring in 2020?
As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies they’ll use to achieve them. In a new report from Sagefrog Marketing Grou...
https://www.marketingcharts.com/industries/business-to-business-111025
The US Purchase Influencers Report 2019
We’re excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activ...
3 Points About How Enterprise Marketers Are Allocating Their Budgets
Marketers across the globe expect to see their budgets for traditional channels such as out-of-home, traditional TV and print either stay the same or decrease in the coming year. And, although th...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-110939
DuckDuckGo Gaining in Mobile Organic Search
Not only do the majority of Americans now own a smartphone, but they are also spending an increasing number of minutes on mobile devices each day. One thing mobile owners are using their devices ...
Email Marketing Trends: Objectives Differ; Deliverability’s A Challenge
Although an increased number of marketers say their email marketing effectiveness is holding steady this year compared to the last, fewer are seeing even a slight increase in its effectiveness. S...
https://www.marketingcharts.com/digital/email-online-and-mobile-110807
Five Notes on Digital Advertising Revenues in H1
Recent estimates show that the online advertising in the US has far surpassed TV ad spending and is predicted to grow apace in the next few years. That being said, a half-year report from the IAB...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-110796