MPM Toolkit

The latest addition to my collection of surveys about marketing measurement is The Marketing Performance Advantage , a joint effort from strategic marketing consultants CMG Partners and market ...

http://mpmtoolkit.blogspot.com/2009/10/new-study-same-results-minority-of.html

eMarketer recently released a deeply researched report on Online Brand Measurement . Since it touched on several topics I’ve been pondering recently (see Web Analytics Is Dead… on my Custom...

http://mpmtoolkit.blogspot.com/2009/09/emarketer-report-details-next-steps-for.html

I spent most of yesterday at the Association of National Advertisers (ANA)’s Agency/Client Forum. The agenda covered a range of timely topics including digital advertising and social media. Bu...

http://mpmtoolkit.blogspot.com/2009/09/ana-agencyclient-forum-agency.html

Toute le blogosphere is in love with social media, which of course means that some contrarians have to argue that it’s over-hyped. So it was interesting to see a survey (available here ; regist...

http://mpmtoolkit.blogspot.com/2009/09/mzinga-survey-shows-most-companies-dont.html

The CMO Council and Catalina Marketing’s Pointer Media Network recently released a major study on consumer loyalty in packaged goods brands. The study, Losing Loyalty: The Consumer Defection ...

http://mpmtoolkit.blogspot.com/2009/07/cmo-council-study-customer-loyalty-is.html

The Sales Lead Management Association and Velos Group published their annual lead management practices survey last week. (Read it here ; free registration required.) The survy had a relatively ...

http://mpmtoolkit.blogspot.com/2009/05/two-more-surveys-confirm-that-most.html

I received a mailing with the agenda for the Association of National Advertisers' Marketing Accountability and Effectiveness Conference in New York on June 2. This looks like a good event, cover...

http://mpmtoolkit.blogspot.com/2009/05/whopper-freak-out-wins-ad-effectiveness.html

This isn't really a blog post but I couldn't find another easy way to put the image below on the Web. It's from www.visualthesaurus.com , which is certainly something I'm happy to publicize a bit...

http://mpmtoolkit.blogspot.com/2009/04/synonyms-for-to-make-use-of.html

I'm not usually quite so self-promotional but suppose it's reasonable to announce final publication of my long-promised book The Marketing Measurement Toolkit . It's a step-by-step tutorial on th...

http://mpmtoolkit.blogspot.com/2009/03/marketing-measurement-book-includes.html

Sure I like flashing lights and buzzers: what technologist doesn’t? And if a product has all that plus a low price, it’s darn near irresistible. So I was quite excited when I saw Scout Labs ,...

http://mpmtoolkit.blogspot.com/2009/02/rate-this-neutral-scout-labs-social.html

I wrote last week about a general framework for measuring the marketing impact of social media . This proposed a general hierarchy of: 1. tracking mentions 2. identifying mentioners 3. measuring...

http://mpmtoolkit.blogspot.com/2009/02/vizu-measures-brand-impact-of-online.html

I was whining last week on my other blog about the lack of integrated solutions for social media analytics . No sooner had I written that, of course, than up popped several interesting solutions ...

http://mpmtoolkit.blogspot.com/2009/02/tools-for-social-media-measurement.html

A little press notice this week reported a January 20 announcement from Ogilvy North America of “strategic alliances” with marketing automation software vendor Unica and marketing database...

http://mpmtoolkit.blogspot.com/2009/02/when-all-marketing-is-internet.html

I’ve been spending more time than I should recently on Twitter (follow me at @draab). It provides a fascinating peek into the communal stream-of-consciousness, which would be pretty horrifying...

http://mpmtoolkit.blogspot.com/2009/02/razorfish-study-measures-direct.html

The Internet promises marketers an exquisite measurability: you can tell precisely where each Web site visitor came from, and what people from each source do after they arrive. But non-advertisin...

http://mpmtoolkit.blogspot.com/2009/01/tealium-measures-response-to-social.html

I spent yesterday morning at a conference on “Real-Time Communications” presented by the Business Development Institute and sponsored by PR Newswire . Not surprisingly, given the sponsor, th...

http://mpmtoolkit.blogspot.com/2009/01/interesting-conference-on-real-time.html

Our friends at Aberdeen Group apply a highly standardized research process to technology issues. They take a survey that asks companies about their business performance and the business processe...

http://mpmtoolkit.blogspot.com/2008/12/aberdeen-reports-show-varied-roles-for.html

Every year since 2005, the Association of National Advertisers and vendor MMA (Marketing Management Analytics) have joined forces to produce a survey on marketing accountability. Although the d...

http://mpmtoolkit.blogspot.com/2008/12/survey-marketing-accountability.html

I’ve been looking at an interesting product called Headlight from a Danish firm TraceWorks . Headlight is an online advertising management system, which means that it helps marketers to plan, e...

http://mpmtoolkit.blogspot.com/2008/12/traceworks-headlight-integrates-online.html

Last week’s post on ranking demand generation vendors highlighted a fundamental challenge in marketing measurement: the data you want often isn’t available. So a great deal of marketing measu...

http://mpmtoolkit.blogspot.com/2008/11/judging-value-of-marketing-data.html

A comment on my previous post suggested Twitter mentions as a possible measure of vendor market presence. That had in fact occurred to me, but I hadn't bothered to check because I assumed the vol...

http://mpmtoolkit.blogspot.com/2008/11/twitter-volume-for-demand-generation.html

I recently wanted to measure the relative popularity of several demand generation vendors, as part of a deciding how to expand the Raab Guide to Demand Generation Systems . This led to an interes...

http://mpmtoolkit.blogspot.com/2008/11/i-recently-wanted-to-measure-relative.html

The editor of my forthcoming book on marketing measurement asked me to add something on social media, which led to several days of research. Although there are many smart and articulate people wr...

http://mpmtoolkit.blogspot.com/2008/11/no-silver-bullets-for-social-media.html

I’ve always felt that defining a standard set of marketing measures is like prescribing medicine without first examining the patient. But people love those sorts of lists, and they offer a star...

http://mpmtoolkit.blogspot.com/2008/11/cognos-papers-propose-sales-and.html

Hello, blogosphere! Did you miss me? Probably not, but, whatever. Launch of the new Raab Guide to Demand Generation Systems http://www.raabguide.com/ is largely complete, so I can now find some...

http://mpmtoolkit.blogspot.com/2008/10/is-measuring-brand-value-worth-effort.html