Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to...
https://www.adweek.com/brand-marketing/caitlin-clark-shoe-deal-nike/
On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there's plenty of appetite for rap at the festival best known for pop, indie ...
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly wh...
https://www.adweek.com/convergent-tv/netflix-upfront-plans-squid-game-ad-tier-offerings/
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-u...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting ...
https://www.adweek.com/media/heineken-customer-data-insights-gen-ai-chatbot/
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of adverti...
https://www.adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebl...
https://www.adweek.com/creativity/techmagic-podcast-the-promise-and-caveats-of-airchat/
Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedic...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The...
https://www.adweek.com/media/the-garage-podcast-media-optimization-personalization/
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWAChiatDay LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the g...
https://www.adweek.com/agencies/these-rising-creatives-won-the-us-cannes-young-lions-competition/
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...
https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/