Cascade Insights

Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn. The post Case Study – Limiting Cu...

https://www.cascadeinsights.com/case-study-limiting-customer-churn-using-idis-to-boost-retention/

Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact. The post Research-Backed SaaS Marketing Strategy: Your 5-Step Guide appear...

https://www.cascadeinsights.com/research-backed-saas-marketing-strategy-your-5-step-guide/

Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas. The po...

https://www.cascadeinsights.com/case-study-when-your-product-services-mix-changes-its-time-for-new-messaging/

ICP research reveals your most profitable market opportunities, sharpening your focus for maximum sales and product success. The post ICP Research: Transforming Market Mirages into Real Opportu...

https://www.cascadeinsights.com/icp-research-transforming-market-mirages-into-real-opportunities/

Here's how we used message testing to systematically evaluate and gather feedback on the messaging our client was developing. The post Case Study – New Solution Success: Using Message Testing...

https://www.cascadeinsights.com/case-study-new-solution-success-using-message-testing-to-ensure-a-successful-launch/

These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities. The post SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth appeared first on C...

https://www.cascadeinsights.com/saas-win-loss-analysis-key-questions-to-ask-to-unlock-growth/

Here's how message testing can reveal what messages will resonate the most, what messaging repels your key audience, and how to back up a messaging effort with substantiated claims. The post Ca...

https://www.cascadeinsights.com/case-study-how-to-win-over-challenging-personas-with-b2b-message-testing/

These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around. The post SaaS Churn: 5 Reasons Why Your Customers Are Leaving appeared first on Casca...

https://www.cascadeinsights.com/saas-churn-5-reasons-why-your-customers-are-leaving/

Imagine if your team had identified over ten different personas who played a role in the buyer's journey. Here's how we conducted IDIs to identify the most relevant persona types our client shoul...

https://www.cascadeinsights.com/case-study-a-plethora-of-personas-using-b2b-research-to-focus-on-who-matters/

SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork. The post SaaS Go-To-Market Strategy: The Crucial Role of Research appeared fi...

https://www.cascadeinsights.com/saas-go-to-market-strategy-the-crucial-role-of-research/

In a B2B quantitative research survey, these specific question types can make for a challenging analysis phase. The post B2B Quantitative Research: Designing High-Impact Surveys appeared first...

https://www.cascadeinsights.com/b2b-quantitative-research-designing-high-impact-surveys/

Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market. The post Case Study – Look Before You Launch: Messaging, Pac...

https://www.cascadeinsights.com/look-before-you-launch-messaging-packaging-and-pricing-research/

Marketers who develop their own SaaS buyer personas should be prepared to navigate a series of obstacles that compromise the quality and accuracy of their personas over time. The post SaaS Buye...

https://www.cascadeinsights.com/saas-buyer-personas-diy-or-agency-assisted/

Here's how we used quantitative studies to establish a clear benchmark for our client's engagement with the open source community. The post Case Study – Quantitative Benchmarking for Gauging ...

https://www.cascadeinsights.com/how-to-use-quantitative-benchmarking-to-gauge-the-impact-of-open-source-investments/

Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses. The post B2B Qualitative Research: The Po...

https://www.cascadeinsights.com/b2b-qualitative-research-the-power-of-follow-up-questions/