nnaweb.org Promotions & Marketing

NNA members have access to past postal webinars, such as Privileges to Help Publishers, put on by the NNA Postal Team and the Max Heath Postal Institute™. NNA Postal Chair Matt Paxton, publis...

http://www.nnaweb.org/need-assistance-planning-holiday-samplings

Worried about declining readership of her two 3,000 combined circulation weeklies, Cecile Wehrman has organized eight of the nine newspapers in Divide County, North Dakota, to print and deliver 1...

http://www.nnaweb.org/north-dakota-papers-create-literacy-project-using-shared-printing-firm

Promoting the value and importance of newspapers in their communities across the U.S., newspapers celebrated National Newspaper Week from Oct. 2-8, 2022. LuAnn Schindler, publisher of the Summe...

http://www.nnaweb.org/summerland-advocate-messenger-celebrates-national-newspaper-week

At the in-person Great Idea Exchange as part of the Annual Convention & Trade Show, convention attendees shared their best revenue, circulation and goodwill boosters.

http://www.nnaweb.org/nna-members-share-great-ideas-convention-2022

This year, we are asking why newspapers matter. National Newspaper Week (NNW) is Oct 2-8, but we will be celebrating and promoting newspapers leading up to that date with a few new initiatives. ...

http://www.nnaweb.org/2022-national-newspaper-week-oct-2-8

Would you lower the cost of a full-page ad? We did. And it ended up making us more money. The Galena Gazette celebrated its 175th anniversary in 2009. To bring advertisers in on the festiviti...

http://www.nnaweb.org/the-evolution-of-the-full-page-promotion

The National Newspaper Association Foundation's 2022 Better Newspaper Advertising Contest, Better Newspaper Editorial Contest and Newspapers and Education Contests are open the NNA members and no...

http://www.nnaweb.org/2022-bnec-bnac-nae-rules

Outside the Gazette’s front window is a scarecrow. He’s decked out in an old flannel shirt and is sitting on top of one of my daughter’s old bicycles. The scarecrow holds a newspaper satche...

http://www.nnaweb.org/on-the-record-scarecrow-offers-unlikely-reminder-of-the-importance-of-the-design-team

In explaining my work, I sometimes say that there are thousands of really good journalists in rural America, but all too often, they are the only person in their newsroom that fits that descripti...

http://www.nnaweb.org/great-ideas-abound-at-nna-convention

There’s a load of subscription order forms on my desk, each with a white top sheet and an old-school yellow carbon sheet.  We’re about to put those forms to good use: it’s time for the a...

http://www.nnaweb.org/on-the-record-enlist-an-army-of-eighth-graders-to-boost-your-circulation

Producing events is one opportunity for news outlets to generate additional revenue and build good relationships with audiences. A panel of news and advertising executives spoke about their local...

http://www.nnaweb.org/how-four-media-organizations-are-using-events-to-raise-revenue-and-engage-audiences

“The purpose of the National Newspaper Association’s Great Idea Exchange,” said Robert M. Williams Jr., “is to collect an idea or ideas that you can take home and either generate new reve...

http://www.nnaweb.org/generating-new-revenue-great-ideas-2016

This month’s featured topic for Publishers’ Auxiliary is “how to get recognition for your paper.”  

http://www.nnaweb.org//article-foundation?articleTitle=you-get-respect-for-what-you-lsquo-deliver-rsquo--1477592899--1429--

Your newspaper is the mirror, advocate and spirit of the community it covers, and what can be more interesting than that?  

http://www.nnaweb.org//article-foundation?articleTitle=give-readers-a-reason-for-reading-speak-out--1477592741--1428--

Some of the best ideas are ones that have been used time and time again. During the Great Ideas Exchange at the National Newspaper Association’s 129th Annual Convention and Trade Show, a group ...

http://www.nnaweb.org/building-revenue-saving-money-great-ideas-2015

Newspaper sales promotions are an essential part of the publishing business and do more than just produce exceptional advertising dollars. A truly successful, well-planned, newspaper promotion wi...

http://www.nnaweb.org//article-foundation?articleTitle=make-a-subscriber-a-lsquo-millionaire-for-a-day-rsquo--1443555620--1205--

Two of the most powerful ways to promote your publication is to conduct a marketing seminar and open house for the merchants in your market. This can include your inactives, regulars and prospect...

http://www.nnaweb.org//article-foundation?articleTitle=tips-for-conducting-an-open-house-and-marketing-seminar--1443555441--1204--

Soliciting for new subscribers is more difficult than ever. Why? Because it’s so darn hard to get hold of anyone.  

http://www.nnaweb.org//article-foundation?articleTitle=getting-your-foot-in-the-electronic-door-e-mail--1443555297--1203--

There are still a few publishers who remember the years when the greatest share of a paper’s display advertising simply walked in the door. There’d be a full-page slick from National Foods or...

http://www.nnaweb.org//article-foundation?articleTitle=sales-promotions-are-essential-to-newspaper-revenue-growth-foster-sales--1441746367--1181--

My name is Herb, and I’ve just put up the sign for my new business, “Herb’s Superb Speedy Auto Repair.”

http://www.nnaweb.org//article-foundation?articleTitle=turn-your-advertisers-into-your-best-salespeople-testimonials--1413560046--918--