I like to think that despite being wealthier than most Americans, I remain immune to materialistic desires. I drive a 17-year-old Honda Accord and wouldn’t know designer clothes if you wrapped ...
https://www.peterubel.com/luxury-brands-benefit-income-inequality/
In two recent posts, I have posed questions about the appropriateness or inappropriateness of manipulating consumers by taking advantage of behavioral phenomena beyond their awareness. We behavio...
https://www.peterubel.com/the-ethics-of-manipulative-product-rebates/
Steven Johnson was a rising star at the NordicWear Company, even before that brutal winter of 2002. But then, thanks to a rebate program he instituted for their new line of snow pants, he rockete...
https://www.peterubel.com/can-a-20-rebate-amount-to-highway-robbery/
I teach a course on consumer irrationality and market failure at the Fuqua School of Business. I open up one of my lectures with a brief video demonstration of what psychologists call “the McG...
https://www.peterubel.com/brain-control-and-consumer-behavior/
Dr. Smith Townsend knelt on the filthy train station floor, the patient lying in front of him with a bullet wound in his back. The patient was clinically stable for the moment, so Townsend turn...
https://www.peterubel.com/when-aggressive-medical-care-was-more-dangerous-than-assassins-bullets/