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We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until ...

https://www.exchangewire.com/blog/2024/04/04/privacy-sandbox-and-the-countdown-to-cookieless/

With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look...

https://www.exchangewire.com/blog/2024/03/28/how-the-dma-is-reshaping-ad-tech-for-better-or-worse/

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from i...

https://www.exchangewire.com/blog/2024/03/21/playlists-podcasts-and-programmatic-the-future-of-audio-advertising/

In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PR...

https://www.exchangewire.com/blog/2024/03/20/making-retail-media-at-scale-possible/

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (...

https://www.exchangewire.com/blog/2024/03/05/exploring-the-booming-landscape-of-in-game-advertising/

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning role...

https://www.exchangewire.com/blog/2024/02/27/jerry-daykin-on-bridging-brand-integrity-and-ad-tech-evolution/

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This ...

https://www.exchangewire.com/blog/2024/02/23/exploring-the-programmatic-pulse-of-mena/

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its partnership with Vevo, the world’s leadi...

https://www.exchangewire.com/blog/2024/02/21/vevo-partners-with-pubmatic-to-expand-programmatic-buying-across-its-global-ctv-network/

On today’s ExchangeWire digest: 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Generated Content  With the Super Bow...

https://www.exchangewire.com/blog/2024/02/12/93-of-18-24-year-olds-engage-with-sport-on-socials-x-strikes-deal-with-wwe-google-joins-metas-efforts-to-detect-ai-content/

On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst o...

https://www.exchangewire.com/blog/2024/02/07/amazon-strikes-deal-with-largest-uk-publisher-google-must-address-competition-concerns-with-cookie-deprecation-low-growth-for-uk-retail-sector/