New data shows that mobile devices are still a vital part of the video ecosystem. They are with us when we watch TV and are used daily to watch by 3-in-5 US adults. The tablet and smartphone have...
Since the first Secret Life of Streamers of Streamers white paper in 2016, the premium online video market has changed dramatically. So too has the way we watch. In 2016, the PC ruled the roost f...
There is a convergence between GenZ, GenX, and millennials. MilleXZial SVOD viewing behavior is converging. As well, they are probably watching on four screens. If they are Amazon Prime Video vie...
https://nscreenmedia.com/candw-millexzial-svod-amazon-leverage/
New data from comScore shows that most of the global digital audience use a smartphone, PC, and tablet. However, much of that audience is likely using four connected screens, not three! Digital a...
According to Nielsen’s Q2 2017 Comparable Metrics report, released in December 2017, the amount of time we spend watching online video increased on all connected screens over the last two years...
https://nscreenmedia.com/connected-device-video-usage-2015-2017/
Did you spend a lot of time streaming video from your favorite website over the holidays? If you did, you are not alone according to new research from IBM. Many people were streaming video from t...
Is it time to switch the Medicare part B and reverse mortgage ads to online services? More older Americans are online, with smartphone in hand than ever before. But most have not put down the TV ...
Nielsen Q3 2016 Comparable Metrics shows how quickly the landscape of connected device usage is shifting. The connected TV and smartphone continue to grow strongly, while the tablet and PC lose g...
https://nscreenmedia.com/connective-device-usage-smartphone-tv/
Accenture says just 25% of UK and US Internet users prefer the TV set to watch TV shows. It also says more people prefer the PC to the TV, and that people prefer to watch short video on their sma...
https://nscreenmedia.com/online-device-viewing-pc-tc-smartphone/
It would be a mistake to assume that older Americans can’t be reached on connected devices. Though their traditional TV consumption remains strong, video usage on connected devices is close to ...
https://nscreenmedia.com/boomer-online-video-usage-like-younger-people/