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Annual SVOD subscription plans are a boon for service providers, but a 16% discount from monthly rates only attracts 2% of new subscribers. Most need a much bigger discount to give up monthly pla...
https://nscreenmedia.com/annual-svod-plans-are-great-for-operators-but-few-customers-use-them/
New Magna-Roku research shows the home screen is critical in the content discovery journey. Executives from both companies join us to discuss the research and its ad implications. Top News Storie...
https://nscreenmedia.com/inside-the-stream-roku-magna-home-screen-matters/
Comscore says that Roku OS delivers three times more connected TV viewing hours than Amazon and that The Roku Channel dominates FAST linear viewing. But other data raises doubts. This week, Comsc...
https://nscreenmedia.com/nscreenmedia-comscore-roku-data-questions/
Do streamers care about ratings? Where are viewers most receptive to seeing ads? Is NextGen TV helping drive over-the-air TV adoption? Read on to get the answers. Skip to the end to get the execu...
https://nscreenmedia.com/streamer-ad-receptivity-ratings-nextgen-tv/
Vidaa jumps into second place, ahead of Roku, in a new TV OS share forecast. CTV ad revenue will hit $38B in 2024, and it all flows through the TV OS. Google TV makes it easier to place ads on it...
https://nscreenmedia.com/tv-os-makers-fight-for-share-of-38b-ctv-ad-market/
Lionsgate has asked Nielsen to provide performance data on its FAST channel MovieSphere. But FAST platforms know exactly how the channel is doing. So, why does Lionsgate need Nielsen? Nielsen wil...
Inscape research reveals that virtually all VIZIO smart TV owners are streaming. Max raised rates—but only on ad-free tiers. Streaming satisfaction scores are off the charts. Top News Stories (...
https://nscreenmedia.com/inside-the-stream-streaming-on-vizio-is-tops-max-rate-rise/
It’s time for a vMVPD reality check. The industry faces the same fate as cable TV and growth is already slowing. FASTs could be partially responsible for the slowdown but could also offer the i...
New data from Amdocs shows that, for the first time, more people plan to stream the Olympics than watch them live on TV. Peacock is leaning in with new features and blanket coverage. But will it ...
https://nscreenmedia.com/most-will-stream-the-2024-olympics/
New Inscape data shows that 96% of Vizio smart TV opt-in users watched streaming TV versus 43% using traditional TV sources. Traditional TV is still king in two genres, though not for long if rec...
https://nscreenmedia.com/inscape-tv-users-mostly-stream-q1-2024-trends-report/