Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competi...
With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a...
Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital ma...
Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more » R...
https://digitalmarketingdepot.com/research_report/account-based-marketing-tools-a-marketers-guide-2
Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by deliver...
https://digitalmarketingdepot.com/whitepaper/digital-trends-media-and-entertainment-in-focus
These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations w...
https://digitalmarketingdepot.com/whitepaper/the-5-best-practices-of-leading-marketing-teams
‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from...
There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase th...
https://digitalmarketingdepot.com/whitepaper/nailing-speed-to-lead
Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations ...
https://digitalmarketingdepot.com/whitepaper/navigating-the-digital-experience-landscape
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has become critical to marketing su...
https://digitalmarketingdepot.com/research_report/enterprise-identity-resolution-platforms