Social Media is always last on my list and tends to get very little attention. And like you I have only spent any time on Twitter. Otherwise I just have my post auto published to Facebook, Twitte...
I fully agree that social media is time consuming and that creating valuable content is more important. However, it can help with future organic traffic thanks to the number of links generated.
Social media is a growing source of traffic for me but I agree it can be a big time consumer. I'm participating in a TweetChat on Millennial Finance at the end of this month and will be a great o...
Social media definitely has its place, but it's important to put it in its place. If not.... Be prepared to waste a ton of time.
Reaching out to people you couldn't have connected with is definitely a benefit, especially if you find your existing community/userbase/clients set, and you want to expand. I definitely wouldn't...