The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same...
The ANA’s Global CMO Growth Council has announced the launch of “The CMO Guide to GenAI,” a first-of-its-kind public collection of case studies from some of the world’s leading brands.
To promote a common set of rigorous standards for ethical marketing, the Association of National Advertisers (ANA) today unveiled a comprehensive marketing ethics framework, the ANA’s “Ethics...
Following the release of the ANA Programmatic Media Supply Chain Transparency Study late last year, the new benchmarking project seeks to collect, reconcile, and analyze ANA members’ log-level ...
The ANA hosted its annual B2 Awards Gala on June 13, celebrating overall excellence and performance in business-to-business marketing.
The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution.
Bayer Consumer Health’s “Claritin Diversitree” campaign won the Best in Show Award last night at the 2024 ANA In-House Agency Conference in Carlsbad, Calif. The fourth annual awards ceremon...
ANA’s latest report, “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to inc...
The Association of National Advertisers (ANA) has unveiled ANA IQ, an advanced online learning platform crafted to empower marketing professionals worldwide. Unique in its approach, access to ANA...
The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers�...
A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference.
An overwhelming majority of marketers (82%) believe that there is still substantial room for growth in LGBTQ+-inclusive marketing efforts, a new study conducted by ANA found.
Timed to launch at the start of Women's History Month, SeeHer's "Pledge to Embed" campaign is designed to recognize the impact that marketing and media have on the accurate portrayal of women in ...
https://www.ana.net/content/show/id/pr-2024-03-seeher-pledge
ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023.
https://www.ana.net/content/show/id/pr-2024-02-diversity-report
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.
A consortium of marketing and advertising trade organizations today released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 2...
https://www.ana.net/content/show/id/pr-2023-09-made-for-advertising
Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing.