DemandGen Report

By Owen McDonald, VP of Client Strategy, Demand Creation Specialists Having just attended the very first stop in the multi-city Customer 2.0 Roadshow – held right in the heart of Manhattan�...

http://demandgenreport.blogspot.com/2010/08/customer-roadshow-20-top-13-btob.html

By Scott Gillum, SVP GyroHSR The Merriam-Webster’s Online Dictionary defines a CLOUD as a “visible mass of particles of condensed vapor.”  According to CIOs interviewed for an artic...

http://demandgenreport.blogspot.com/2010/08/is-confusion-blocking-sales-progression.html

By Lisa Arthur, CMO, Aprimo The sales and marketing disciplines are both in the midst of extraordinary change. So, as marketers, we now face a major dilemma:  DRIVE CHANGE OR BECOME IRRELEVA...

http://demandgenreport.blogspot.com/2010/07/strategies-for-staying-relevant-during.html

The time-starved buyer needs to be particularly nurtured, and the rules are getting “snappy” for marketers to message quickly and efficiently. Recently we interviewed sales strategist Jil...

http://demandgenreport.blogspot.com/2010/07/snap-selling-author-talks-new-rules-of.html

My section in The Quintessential Marketing Automation Guidebook , has been posted this week. The chapter, Focus on the Marketing Metrics that Matter , gives marketers insights to 3 areas that are...

http://demandgenreport.blogspot.com/2010/07/metrics-that-matter.html

By Joan Damico, Marketing Communications Consultant It’s predicted that nearly 6 BILLION MOBILE APP DOWNLOADS will occur in 2010 according to Marketing Charts and ABI Research . Of cours...

http://demandgenreport.blogspot.com/2010/07/btob-mobile-marketing-theres-app-for.html

By Mike Gospe, Co-Founder & Principal, KickStart Alliance We are victims of our own desire to sell to anyone and everyone. Collectively speaking, in our race to help sales make quarterly num...

http://demandgenreport.blogspot.com/2010/06/3-steps-to-shorten-sales-cycle-with.html

Enterprise marketing software provider Neolane has grown rapidly in the last year, and is poised for more growth in the coming year. DemandGen Report had the chance to catch up with CEO Steph...

http://demandgenreport.blogspot.com/2010/06/neolane-president-talks-dynamic-content.html

By Sally Lowery, Director of Demand Generation, Bronto Software As a demand generation marketer (aka revenue marketer), I’m met with the challenge of not just thinking about the world in ...

http://demandgenreport.blogspot.com/2010/06/can-marketing-accelerate-sales-pipeline.html

By Lisa Cramer, President & Co-Founder, LeadLife Solutions When nurturing leads, your content should be directly related to your target audience with relevant keywords, images and language s...

http://demandgenreport.blogspot.com/2010/06/tips-for-better-btob-targeting-to.html

It's not hard to find a list of tips aimed at helping to improve your conversion rates, but it is much harder to synch these suggestions with the tools designed to make them realistic and effect...

http://demandgenreport.blogspot.com/2010/06/5-tips-to-improve-conversion-rates.html

By Carlos Hidalgo, President, The Annuitas Group I read last week’s Demanding Views column – Marketing Automation is not Synonymous with Lead Generation , and while I agree with some of ...

http://demandgenreport.blogspot.com/2010/05/marketing-automation-lead-management.html

By Mike Gospe, Principal & Co-Founder, KickStart Alliance Editor’s Note: The following article is from a recent post in the Marketing Campaign Development blog. There is an art to craft...

http://demandgenreport.blogspot.com/2010/05/6-key-questions-to-map-out-effective.html

Best practices for identifying and converting your best prospects By Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo The proliferation of emerging media channels such ...

http://demandgenreport.blogspot.com/2010/04/crawl-walk-run-everything-b2c-orgs-need.html

By Godard Abel, Co-Founder & CEO, Big Machines Over the past decade, BtoC eCommerce has changed the landscape for selling products as leaders like AMAZON.COM have brought eCommerce to the mai...

http://demandgenreport.blogspot.com/2010/04/2010-b2b-ecommerce-finally-realizes-its.html

By Scott Gillum, SVP, GryoHSR Based on recent experience with BtoB marketers, I’ve put together a list of tips that might be helpful for gaining control over social media efforts: LEARN HO...

http://demandgenreport.blogspot.com/2010/04/5-steps-to-get-control-of-btob-social.html

I moderated a webinar earlier this week titled Broad Reach + Intelligent Lead Nurturing = Increased Revenue . Part of the American Marketing Association series, the webinar featured a great panel...

http://demandgenreport.blogspot.com/2010/04/sizing-up-social-reach-to-advertise-or.html

By Steve Latham , CEO, Spur Interactive For more than a year I’ve been advising clients on how to use TWITTER as a marketing platform. Surprisingly, it seems that most brand marketers still ...

http://demandgenreport.blogspot.com/2010/04/4-best-practices-for-social-media.html

By Morgan Stewart, Director of Research & Strategy, ExactTarget If 2009 marked the year when marketers began dipping their toes to test social media and mobile waters, 2010 will be known as...

http://demandgenreport.blogspot.com/2010/04/more-marketing-more-channels-2010-moves.html

By Dan McDade, President, PointClear Never before have marketers had so many tools in their arsenal. Social media and marketing automation provide huge opportunities to touch — and compel ...

http://demandgenreport.blogspot.com/2010/03/why-same-old-is-new-again-applying.html

Editor’s Note: The Exec Insider Q&A is a new installment of DemandGen Report, designed to give the BtoB marketing community an in-depth perspective from the industry’s most prominent market...

http://demandgenreport.blogspot.com/2010/03/exec-insider-q-geniuscom-ceo-sheds.html

The Sales 2.0 movement may have graduated to another generation, as nearly 600 executives in sales and marketing turned out in San Francisco today for the latest of the Sales 2.0 Conference . ...

http://demandgenreport.blogspot.com/2010/03/collaboration-acceleration-hot-topics.html

By Lorna Heynike, SVP Marketing, Callidus Software CRM systems rely on subjective data that’s entered by the sales team. But accurate, real-time performance data with a sales performance ma...

http://demandgenreport.blogspot.com/2010/03/5-payoffs-of-sales-performance.html

Source: Fearless Competitor, Jeffrey Ogden's Blog About Demand Generation Great insights presented last week by Genius and DemandGen Report, in the webinar Inside the Mind of B2B Buyers: New Pa...

http://demandgenreport.blogspot.com/2010/03/inside-mind-of-b2b-buyer-new-paths-to.html

By Scott Mersy, VP Marketing & Products, Genius INBOUND MARKETING is all the rage. Once largely the realm of BtoC, inbound has captured the imagination of BtoB marketers who fantasize that i...

http://demandgenreport.blogspot.com/2010/02/make-it-rain-seeding-clouds-for.html