OUT WITH THE OLD AND IN WITH THE NEW With company rebrands we’ve seen Pringles Mr. P get a hair cut, Twitter switching out the bird with an ‘X’ and now Tate & Lyle’s Golden Syrup drops t...
https://www.mindcorp.co.uk/out-with-the-old-and-in-with-the-new/
REFLECTING ON THE ROOTS Whilst we are all fascinated by AI, let’s take a step back and look at how things were done in the beginning. https://www.mindcorp.co.uk/wp-content/uploads/2024/03/D...
AFTER 95 YEARS OF DISNEY COPYRIGHT, STEAMBOAT WILLIE IS NOW IN THE PUBLIC DOMAIN In 1928, Disney’s Steamboat Willie revolutionised cartoons with synchronised sound, introducing Mickey Mouse as...
IMG UNLEASHES BOLD TRANSFORMATION IMG introduced a modernised logo and visual identity, the first major update since 2004. The rebrand debuted at the IMG Summit near London. Founded in 1960 by M...
https://www.mindcorp.co.uk/img-unleashes-bold-transformation/
WHSMITH’S REBRAND IS ON ‘TRIAL’ WHSmith’s recent logo uproar sparks intrigue! The iconic brand surprised us all with a new design, causing a stir on social media. While critics voiced di...
“PEACH FUZZ” PANTONE’S 2024 COLOR Pantone’s 2024 Color of the Year is a Peachy-Keen Delight. Pantone has revealed “Peach Fuzz” to be 2024’s Color of the Year for its “velvety gen...
KEVIN MCCALLISTER FROM HOME ALONE RETURNS Macaulay Culkin returns as Kevin McCallister from Home Alone in this Google Ad. It integrates tech-savvy spin to the iconic scenes creating a modern and...
https://www.mindcorp.co.uk/macaulay-culkin-from-home-alone-returns/
AXEL FOLEY TEASER Nice little Axel Foley teaser. Looks just like something we would have come up with. Very nice. Beautiful detail.
THE DIE HARD OF CHRISTMAS ADS Uncommon’s Christmas ad for JD Sports stands out for its relatability, featuring the iconic JD duffel bag as the central theme. The ad is aimed for authenticity, ...
ODD MASHUPS BREWING Often mashups between brands and brand collaboration, seem to make perfect sense. The two brands seem to benefit from each other in a symbiotic way. Just now and again some...