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Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
As the TikTok ban threatens the social media ecosystem, agency execs debate investing in the fediverse.
12 eco-focused beauty and wellness brands on their current sustainability challenges
Many brand leaders wish industry insiders were more forthcoming with their current hurdles.
Why 2K is investing in sports games with ‘Top Spin 2K25’ and other titles
Sports games are attractive to game publishers because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports.
A history of middle manager stress: The Return podcast, season 3, episode 1
In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.
Why Cava’s bid for brand awareness means prioritizing streaming ads
Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.
With the rise of the chief AI officer, it’s time to examine ‘czar’ culture
Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it...
Google delays third-party cookie demise yet again
For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists
This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies a...
How Newsweek is pursuing audience and revenue growth this election year
Newsweek's Kevin Gentzel joins the Digiday Podcast to discuss audience and revenue strategies in 2024.
Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distrib...
Marketing Briefing: How the ‘proliferation of boycotting�... marketers working understand the real harm of brand blockades
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and adv...
WTF is the CMA — the Competition and Markets Authority
Why does the CMA's opinion on Google's Privacy Sandbox matter so much? Stick around to uncover why.
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases th...