ExchangeWire.com » Audience Buying | ExchangeWire.com

Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with...

https://www.exchangewire.com/blog/2024/04/16/zefr-tiktok-expand-brand-safety-suitability-measurement-through-advanced-controls-for-global-advertisers/

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until ...

https://www.exchangewire.com/blog/2024/04/04/privacy-sandbox-and-the-countdown-to-cookieless/

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from i...

https://www.exchangewire.com/blog/2024/03/21/playlists-podcasts-and-programmatic-the-future-of-audio-advertising/

On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers  Nationa...

https://www.exchangewire.com/blog/2024/03/07/tiktok-facing-potential-ban-in-us-target-to-launch-paid-membership-to-rival-amazon-prime-walmart-amazon-loses-appeal-over-targeting-uk-consumers/

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the strategic appointment of Guy Jackson as chief...

https://www.exchangewire.com/blog/2024/03/06/raas-lab-primed-for-operational-expansion-with-appointment-of-guy-jackson-as-chief-commercial-officer/

Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samb...

https://www.exchangewire.com/blog/2024/03/06/beintoo-joins-forces-with-samba-tv-to-launch-advanced-targeting-capabilities-in-spain-germany/

Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, init...

https://www.exchangewire.com/blog/2024/02/28/lumen-research-is-granted-patent-in-the-eu-for-eye-tracking-data-collection-platform/

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two key appointments, Paul Blackledge as chie...

https://www.exchangewire.com/blog/2024/02/20/raas-lab-bolsters-ai-led-contextual-creative-optimisation-capabilities-with-cto-chief-architect-appointments/

Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (Janu...

https://www.exchangewire.com/blog/2024/01/16/adform-samba-tv-partner-to-propel-ctv-targeting-capabilities-in-5-european-markets/

In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the l...

https://www.exchangewire.com/blog/2024/01/10/zeotap-partners-with-illuma-for-a-unique-audience-powered-contextual-expansion-solution/