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- Feed Preview Hilary Milnes, Author at Digiday
‘A slippery slope’: Amazon wants to control third-party sellers’ product pricing
Amazon has rolled out a new selling format for brands in its third-party marketplace: Sold by Amazon, a program that lets sellers submit products to be priced by Amazon’s algorithm. Positioned ...
Faced with rising online costs, DTC brands are now spending more money on traditional marketing channels
Brands transitioning their marketing strategies to account for broad awareness-raising channels -- which yield little to no insight into attribution or customer data -- have to navigate an awkwar...
https://bit.ly/2KlI7dk?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
FedEx-Amazon break up is just the beginning of a bigger fight against retail giant
Two months after it pulled its FedEx Express air mail service from the platform, FedEx has ended its FedEx Ground Shipping service. To get items to customers within Amazon’s ever-shrinking guar...
https://bit.ly/2M7cCWu?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
How Zappos used AI to rebuild its search engine
With a new model called genetic algorithms, Zappos' lead data scientist Ameen Kazerouni and his team built better term recognition into Zappos’ search that pulls in historical data and quickly ...
https://bit.ly/2YGInYA?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
Nearly a billion-dollar brand, Athleta is ramping up its marketing spending
Billion-dollar growth requires a relentless marketing strategy, and CMO Sheila Shekar Pollak said that Athleta’s seen the most success in investing in both traditional marketing methods, partic...
https://bit.ly/2GNIMCg?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
Inside Nuuly, Urban Outfitters’ attempt to take on the rental clothing market
According to president and chief digital officer David Hayne, Urban Outfitters, Inc.’s well-oiled e-commerce and retail machine, as well as its deeper pocket of resources, will be Nuuly’s adv...
https://bit.ly/2ZkDo0L?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
Cheatsheet: Amazon attributes second-quarter sales growth to one-day Prime shipping
Amazon’s second-quarter sales for 2019 saw net sales increase 20%, to $63.4 billion, compared to $52.9 billion over the same period last year. Jeff Bezos, in remarks to investors, attributed th...
https://bit.ly/2YnFxYc?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
‘It’s safer to sell pickaxes than mine for gold’: New infrastructure companies are capitalizing on the DTC boom
A new boom of technology partners have seen an opportunity to seize on this next-stage DTC opportunity: Scale is difficult, and brands, despite product market fit and a customer base, might sink ...
https://bit.ly/2JRF50f?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
ThirdLove’s first physical store is about marketing as much as finding new customers
Like other digitally native brands, ThirdLove is opening its retail store to get in front of customers they weren’t reaching online through marketing efforts, or because they didn’t want to s...
https://bit.ly/2LBbxWX?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
Inside Amazon’s internal initiative to woo DTC brands
Brands that have participated in Amazon's one-year emerging brands program, which encompasses the initiative to launch DTC startup brands on Amazon, said they get access to a level of customer se...
https://bit.ly/32v2V9v?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
On Prime Day, Amazon is prioritizing exclusive products and first-party vendors
Amazon’s algorithms always favor high sell-through rates, consistent ad spend and low returns, but Prime Day sees the peak of those algorithmic preferences as Amazon is expected to bring in $6....
https://bit.ly/2JMzt6a?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
‘Be realistic’: Inside the role of Amazon account managers
For Amazon sellers, account managers have been considered a lifeline -- the real people on the other end who can cut through the black box of selling on Amazon to field questions and offer suppor...
https://bit.ly/2xPw8h7?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
Tim Armstrong’s DTX Company is building a tech platform to boost DTC brand marketing efforts
The next opportunity for the direct-to-consumer category: Building out technology ecosystems and backends that help individual brands grow.
As paid marketing costs rise, DTC brands are shifting attention to PR
DTC brands are increasingly relying on marketing tactics like word of mouth and PR to cut through the noise, avoid steep Facebook advertising costs and add a layer of third-party credibility to n...
Instacart’s Nilam Ganenthiran: ‘We don’t want to be grocers’
Instacart chief business officer Nilam Ganenthiran explained how Instacart is plotting its roadmap for grocery’s online turning point, the influence of the delivery wars being fought by Amazon ...