These next four columns will be focused on what I believe are the four most important elements of marketing. Get these four correct and the rest is just details. The four cornerstones of marketin...
https://www.mclellanmarketing.com/2022/07/four-pillars-of-marketing-start-with-your-brand.html
Last week we walked through the definitions of first-, second- and third-party data and how you would generate, find or purchase data at each level. In this week’s column, I’d like to explore...
https://www.mclellanmarketing.com/2022/06/using-data-in-marketing.html
I’m going to take a couple of weeks to focus on one of the buzzwords of the day: first-party data. It’s becoming more critical to marketers every day. First-party data is information a compan...
https://www.mclellanmarketing.com/2022/06/first-party-data-what-is-it-and-why-do-we-care.html
When the world experiences a short-term crisis like a storm or school shooting, it’s easy to know what to do. You mute your social media marketing for a few days out of respect for the situatio...
https://www.mclellanmarketing.com/2022/06/navigating-social-media-during-a-long-term-crisis.html
In last week’s column, I applied some tough love on the idea of using influencer marketing. I wasn’t in any way suggesting that brands avoid using the power of influencer marketing. But I sou...
https://www.mclellanmarketing.com/2022/05/the-power-of-influencer-marketing.html
One of the fastest growing marketing trends over the last five years has been working with influencers. An influencer is someone who has built an audience and community around a specific niche. I...
https://www.mclellanmarketing.com/2022/05/working-with-influencers.html
This column is the last of the trends series we’ve been working through over the past several weeks. The overarching theme to the series was that our world has been in crisis for the past two y...
https://www.mclellanmarketing.com/2022/05/i-want-to-be-seen.html
In an ongoing series, we’ve been acknowledging that 2022 is going to be a watershed year. Out of every crisis in history, moments of great reinvention and change were born, and we are going to ...
https://www.mclellanmarketing.com/2022/05/we-crave-connecting-with-our-people.html
For the past few weeks, we’ve been settling into the reality that 2022 is going to bring a sea change for us as business leaders. Out of every crisis in history, moments of great reinvention an...
https://www.mclellanmarketing.com/2022/05/whats-old-is-new-again.html
For the last few weeks, we’ve been settling into the reality that 2022 is going to bring a sea change for us as business leaders. Out of every crisis in history, moments of great reinvention an...
https://www.mclellanmarketing.com/2022/04/lets-mix-it-up.html