Whether you're starting a TikTok channel, boosting your YouTube channel, or upgrading your website, video content can help make your future clients feel comfortable talking to you and your staff....
https://www.biggerlawfirm.com/how-to-create-your-law-firms-first-video/
Google has long been the go-to search engine for billions of users worldwide, serving as a bridge between users and the vast ocean of information available on the web. Recognizing the importance ...
The recent insider trading charge against the husband of a BP employee, who allegedly capitalized on confidential information overheard during his wife's work-from-home scenario, casts a spotligh...
https://www.biggerlawfirm.com/insider-trading-case-highlights-work-from-home-risks-for-lawyers/
Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice ...
https://www.biggerlawfirm.com/how-to-get-local-news-outlets-to-cover-your-law-firms-big-case/
Last weekend, you may have taken part in what is now a Christmas tradition by watching the classic holiday movie, "It's a Wonderful Life," directed by Frank Capra and released in 1946. The film t...
Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a conta...
https://www.biggerlawfirm.com/what-are-the-best-live-chat-services-for-lawyers/
We asked legal professionals from various fields to share their favorite law-related movies and the valuable lessons young lawyers can learn from them. To Kill a Mockingbird (1962) In the deeply ...
https://www.biggerlawfirm.com/the-4-best-law-related-movies-that-all-young-lawyers-should-watch/
ChatGPT, developed by OpenAI, is a powerful artificial intelligence language model that has revolutionized the way we interact with machines. It's capable of generating human-like text and compre...
https://www.biggerlawfirm.com/what-chatgpt-cant-do-as-told-by-chatgpt/
Bilingual law firms have a unique opportunity to broaden their client base and extend their services to a wider demographic. However, just being bilingual is not enough; effectively leveraging bi...
https://www.biggerlawfirm.com/harnessing-the-power-of-bilingual-seo-for-law-firms/
Several lawyers are under scrutiny and face potential sanctions after utilizing OpenAI's advanced language model, ChatGPT, for the drafting of legal documents submitted in a New York federal cour...
https://www.biggerlawfirm.com/lawyers-in-new-york-used-chatgpt-and-now-face-possible-sanctions/
Their change in terms essentially amounts to, "Yes, you can use AI tools to help create quality content but it had better be good." The post Google has Changed their Mind About AI Generated Con...
https://www.biggerlawfirm.com/google-has-changed-the-rules-on-ai-content/
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and dri...
https://www.biggerlawfirm.com/what-makes-a-great-law-firm-marketing-director/
Press releases allow law firms to share their successes, announce new hires or promotions, and position themselves as thought leaders in their respective practice areas. In this article, I will s...
https://www.biggerlawfirm.com/how-law-firms-can-effectively-use-press-releases/
By heeding John Mueller's warning and focusing on producing valuable, informative content for your audience, you can avoid the pitfalls of fluff content and improve your website's overall search ...
One of the most effective ways to reach potential clients is through video content. According to HubSpot, 91% of businesses use video as a marketing tool, and for good reason: video content can i...
https://www.biggerlawfirm.com/lights-camera-action-how-lawyers-can-create-compelling-videos/
Are you looking to maximize your law firm's website's potential? You're in the right place. WordPress offers a wealth of plugins that can improve your website's functionality, from search engine ...
https://www.biggerlawfirm.com/supercharge-your-law-firms-website-5-must-have-wordpress-plugins/
Over one million WordPress websites have been infected by a malware campaign called Balada Injector since 2017, according to cybersecurity firm GoDaddy's Sucuri. The attackers behind the campaign...
https://www.biggerlawfirm.com/wordpress-security-breach-used-vulnerabilities-in-plugins-in-themes/
As a law firm marketing director, you understand the importance of SEO in driving traffic to your website and generating leads for your firm. However, convincing the partners of your law firm to ...
https://www.biggerlawfirm.com/how-to-talk-to-the-partners-about-seo/
User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting ...
With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked the...
https://www.biggerlawfirm.com/how-attorneys-plan-to-build-bigger-and-better-law-firms-in-2023/
OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a fictional character named Larry, the Hairy ...
One of the profound ways social media have shaped all our lives is by making networking and connecting conveniently. The post Getting a Handle on YouTube Handles for Lawyers first appeared on ...
https://www.biggerlawfirm.com/getting-a-handle-on-youtube-handles/
Content is an essential part of a successful law firm marketing strategy, and it is important that attorneys respect the necessary time investment. The post How Law Firm Marketing Directors Can...
Google is emphasizing visual search, with greater integration of images and videos. The post How Your Law Firm Can Take Advantage of Google’s New Mobile Search Design first appeared on Bigge...
According to Google Search, they’re about to launch the “Helpful Content Update," which is intended to make sure people surfing websites online are seeing more helpful, original content, writ...
https://www.biggerlawfirm.com/how-googles-helpful-content-update-relates-to-law-firms/
Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings. The post Law Firm Landing Pages Need to Be Up to Date first a...
https://www.biggerlawfirm.com/law-firm-landing-pages-need-to-be-up-to-date/
Descriptive CTAs are far more valuable and more relevant to search engines and your visitors. The post Law Firm CTAs and How to Improve Them first appeared on Bigger Law Firm Magazine .
https://www.biggerlawfirm.com/law-firm-ctas-and-how-to-improve-them/
Wrongly ranked pages are a common problem. When something like this happens, Google is not seeing the page you intended to rank as a good destination for web traffic. The post You Can Fix Wrong...
https://www.biggerlawfirm.com/you-can-fix-wrongly-ranked-pages-for-your-law-firm/
Capitalize on the success of the webinars. The post How to Repurpose Your Law Firm’s Webinars first appeared on Bigger Law Firm Magazine .
https://www.biggerlawfirm.com/how-to-repurpose-your-law-firms-webinars/
The Knowledge Graph uses the information on the web to understand real-world connections between the data it collects. The post Google Knowledge Graph May Be Valuable for Law Firms first appea...
https://www.biggerlawfirm.com/google-knowledge-graph-may-be-valuable-for-law-firms/